Zhao Yingli: Search engine marketing changes Business

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"For the entire Internet business model, now other than search, other business innovation models are still in the groping stage, only search engine marketing, has proven to be a dynamic, perfect business model." In this regard, the search engine marketing model for the whole business and business has brought a profound revolutionary change. "Baidu CEO Robin Li (left) at the new economic summit in Shenzhen," said the forum.

After the rise of the gateway hegemony and online games, Li told reporters that the impetus for the development of China's Internet is from the personal information services, entertainment services, to the enterprise-oriented marketing services change.

The internet is more than just information entertainment

Looking back on the development of China's internet industry, Li said that over the past decade, China's internet has experienced two times. The information service represented by portal realizes the network electronic of media information, satisfies people's demand for information, and realizes the extension of traditional media advertisement to Internet, and forms the era of Internet portal. The network entertainment service, which is represented by online games, aggregates the power of grass roots, and the demand of people, especially young people, for interactive entertainment is dug up, creating a broader market, let us experience the era of network entertainment.

The impetus to promote the development of China's Internet is from personal information services, entertainment services, to enterprise-oriented marketing services. Li told reporters figuratively, the internet industry is like the upcoming Olympic Games in Beijing, the Olympic Games if only the spirit of sportsmanship, did not produce a huge marketing value, it may not be such a huge concern today. "If the Internet only information and entertainment, there is no outstanding marketing value, there will be no momentum for sustainable development." ”

Search helps improve efficiency

In the marketing value of the internet, Li believes that for enterprises, the current search engine marketing is the highest input-output marketing methods. "Before the search engine appeared, it to the enterprise efficiency promotion All is inside the enterprise, but the search engine's appearance solves the enterprise two big external departments ——— the market department and the sales department's efficiency promotion question, the practice has proved, the search can bring the order opportunity to the enterprise." ”

Baidu's first-quarter earnings report showed that Baidu's revenues amounted to 574.4 million yuan this year, up 108.4% from a year earlier, a record doubling of 13 consecutive quarterly revenues since the IPO. In China, 161,000 companies have used Baidu search engine for online marketing. Li believes this is proving the value of the search.

From a global perspective, the Internet's help to businesses is largely achieved by search engines. More and more European, American and Japanese enterprises integrate the work related to search marketing into a new department called Sem,searchenginemarket-ing, which is the search engine marketing department. I expect that there will also be a SEM department in every Chinese business market sector in a few years. Li said.