Zhao Yongqiang: The more backward the place to be ahead

Vientiane Tiancheng Project planning and design concept, in Shijiazhuang market at least 10 years ahead.　　Our correspondent He Xiaochun August 20, 2009 Night 9:30, Hebei Shijiazhuang Yanshan Hotel room 1905, no lights, Zhao Yongqiang quietly stood in the window, looking at the opposite of the "Vientiane Tiancheng" debugging environment lighting, from time to the walkie-talkie shouted: "This is not the effect I want, I think it is not the effect you want." "I am a Director!" This ("Vientiane") is my work. He told the Zhejiang Business reporter, "I can not go home for one months, so I looked."　　"Zhao Yongqiang is the chairman of Hebei Zhejiang Enterprise Federation, Hebei Tiancheng Group." "As long as the ' 1 ' to do, you can have unlimited imagination," I have no time, no matter what, October 30 opening is shine!　　"August 20 Noon, Vientiane Tiancheng project team in million to Tiancheng Business Club meeting, Zhao strong tone is quite stern." Shine to open at the end of October, is the Vientiane Tiancheng's boutique shopping center. Vientiane Tiancheng Project is from Tiancheng Group investment 1 billion yuan construction of commercial comprehensive real estate projects, covering 42 acres, building area of 170,000 square meters, construction height of 99.7 meters, composed of 3 towers and 1 podium, 3 high-rise towers are a five-star hotel, a 5A office building and a high-end hardcover hotel-style apartments,　　The negative one or two floor and the commercial podium constitute about 100,000 square meters of the boutique shopping center, the rest of the underground two floors for the garage. In the construction site, "Zhejiang business" reporter saw workers are nervously debugging commercial skirts building aluminum alloy shaped floating board. This can be difficult for the Zhongtian construction group, these non-standard floating board of the family, from Shenyang Aircraft Factory Shen Fei Aluminum Plant, the use of aircraft wing technology, this is the first time for transit construction. 700 square meters on the roof of the LED display, but also the country's largest single-board LED display, 2 months later, the opening here will be Shijiazhuang city, the only Parkson department store (Parkson), this distance from the Malaysian Parkson department stores into China has been 15 years. In fact, this is not the first time Parkson department stores in Shijiazhuang. As early as 1995, Parkson department store in Shijiazhuang, settled in the current Shijiazhuang International Trade Center.　　Unfortunately, because of "acclimatized", 1998 years of Parkson and sadly departed. Will be opened with the Parkson department store at the same time, as well as Beijing Boehner International Film Group's Poly-Turner International Studios. The 20 million-dollar-crafted studios are the 4th five-Star Studios under the International Film Group.　　Singapore's first bakery brand bread Talk "bread new words" and other big names will be landed in Vientiane Tiancheng, Tiancheng Group has won the "Bread New language" in Hebei province's proxy.　　Located in the tower above Parkson department store, Intercontinental Hotel Group's four-star hotel, Holiday Inn, will open next year. It is precisely because of these "big names" to join, improve the quality of the Vientiane Tiancheng, its office space by aRob and empty. However, Tiancheng Group is to pay the "capital": The price of 7500 yuan/square meters of office space, the cost price reached 5000 yuan/square meters.　　The commercial floor part, Zhao Yongqiang a square meter is not willing to sell, compared with the one-time sale of residential property, commercial real estate can bring steady cash flow, which is his insistence on commercial real estate investment is an important reason. Although Zhao Yongqiang has repeatedly stressed that it will not simply replicate the pattern of the Tiancheng, because "each place's consumption habits are different", but with the "big" hand mode can be replicated, now Tiancheng group has been with Parkson department stores, Intercontinental Hotels and other brands to form a strategic brand Alliance, "if the opportunity to go to Chengde, Tangshan to do commercial real estate, I can take them with me!　　Zhao Yongqiang to the "Zhejiang business" reporter said. Tiancheng Group spent 5 years, to create a commercial real estate complex talent team, which was Zhao Yongqiang as the group's largest wealth. "We have a team, there are brands, but also afraid of no project?" As long as you do the ' 1 ', you can have unlimited imagination.　　Zhao Yongqiang proudly to the "Zhejiang business" reporter said.　　"The more backward the place to be ahead" 2010 is the 10 anniversary of the establishment of Tiancheng group, from a professional market (Xinhua Fair Boutique Wholesale Not night city) gorgeous turn, to create Tiancheng's first shopping center, to meet market demand sublimation to lead the market demand, Zhao Yongqiang spent 10 years. In the eyes of Zhao Yongqiang, the real estate market is a disorderly game without rules of the game, while commercial real estate can "turn limited land into unlimited resources". This is an important reason for his choice to invest in commercial property, "We want to maximize land resources, not profit maximization, huxing maximization, price maximization."　　Zhao Yongqiang to the "Zhejiang business" reporter said. Brand, is Zhao strong so-called land resources to maximize the support point.　　He believes that another era of competition in real estate has come, in this new competitive pattern, the enterprise is not only the capital of competition, but also wisdom and brand, the market will enter a more finely divided era, "the real estate industry without funds is not, but there is no money is not the same." The planning and design concept of shopping center, Zhao Yongqiang from Zhang's "Qingming River map" to get the original inspiration. "I think Zhang is the best shopping mall designer!" On both sides of the river are rows of shops, people across the river, the picture is an ancient version of the ' Shopingmall '.　　"Zhao Yongqiang that shopping malls are" the combination of business and view "tourism shopping and leisure destinations, is the fashion Highland, not just a simple concept of the trade circle. After a careful investigation of the overall situation in Shijiazhuang, Zhao Yongqiang played the "Acrobatic Starlight Boulevard" this card. Vientiane Tiancheng Shopping Center is located in Hebei Province, the arts centre, Yu Yuan Square on the west side, forming a trinity of the landscape.　　Choose to build a shopping center here, because Zhao Yongqiang Fancy "China Wuqiao International Acrobatic Festival" held in Hebei Province Art Center, such a unique scenery naturally formed. Now, "China Wuqiao International Acrobatic Festival" has becomeIt is renowned as the world Art Arena with the Monaco Monterey International Circus Festival, Paris, France "Tomorrow" and "Future" world Circus Festival and called the world's most famous three acrobatic venues. "These are not possible copies of any shopping malls and cannot be cloned," he said. Zhao Yongqiang said, Vientiane Tiancheng Shopping Center from the beginning of the docking with acrobatics.　　In Vientiane Tiancheng project planning and design diagram, a length of 450 meters, 50 meters wide "acrobatic star Boulevard" to become its biggest bright spot. Vientiane Tiancheng Project planning and design concept, in Shijiazhuang market at least 10 years ahead. Dalian Wanda Group in Shijiazhuang Investment Wanda Plaza Project, Wanda Project in charge of the day into the Vientiane survey. Zhao Yongqiang to the "Zhejiang business" reporter said: "They saw our drawings dumbfounded, they said the project and we can not, do but we." There are not many enterprises like us to do so, and because of this, we can become ' not many ' enterprises. "One step behind is to die, one step ahead is to find death, half a step ahead just good." He told the "Zhejiang merchants" reporter said: "The more backward place to advance, this can make people feel good." ”