Zhao Zuwang: How to break the campus media to promote

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For many such as shopping, local community classes, dating sites, campus is also a big market, how to win the campus market, but also very important, of course, including a lot of online promotion. However, today mainly talk about offline campus promotion-campus media strategy. Because of the campus advertisement, poster overflow, just rely on a few wall ads is very difficult to have effect, you posted today, in the evening someone tore. Advertising is about persistence, like this can not achieve sustainability, so, the effect is not small, so we need the campus media strategy.

As the saying goes, "first advertising, after the media", also stressed that the impact of the media on the brand is very large, this sentence for the campus market is also very practical. However, as a lot of small and medium-sized sites, may be not a lot of capital to do media news in the community, there is no deep media resources. But for this piece of media in the school, we still have a solution, do not need a lot of capital. The author of the following mentioned, is only a number of reference suggestions, the purpose is also for us to explore learning, common progress.

We should all know that there are journalists associations in the university, they will have their own community newspapers, or bear the school newspaper articles published work. This is good to do, students are relatively easy to talk to people in the community, but also easy to narrow distance. The most important thing is that, with the article appearing in the campus newspaper, we should make him a positive news soft text, not a simple poster ad.

First, the organization of a city campus press conference, invited the same City University campus reporters to participate, students are more willing to participate. Because, the Campus Reporter Association's person also prefers to take part in the extracurricular practice activity, the purpose of this campus press conference is for them to write an interview record in their school newspaper, of course, this newspaper is not necessarily the school newspaper, the association's newspaper can, and then, we have to pay a small hospitality, So basically our website can appear in their campus newspaper, at least, some students still go to read the newspaper. (Need to have a good relationship with the School Journalists Association, executive power or key)

Second, the part-time way to recruit campus reporters, directly let them in the campus newspaper published news soft text, each article can give a dozens of yuan, so spend a hundreds of yuan, our soft news appeared in many school newspapers, more or less will have students to read the newspaper, can let students have a positive understanding of our website, Instead of looking at our site from an ad perspective.

These are my little suggestions, there are a lot of deficiencies, the author has also done a number of stages of testing, the implementation of the key, I hope you will be a lot of advice and exchange experts.

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This article from Zhao Zuwang "hi.baidu.com/Hokkaido lost", reproduced please specify, thank you.