Zhaoyu: To build a "micro-film" industrial chain backed by a grand platform

June 14 News days ago, the Royal network of China Film Sheng as the content of the production of a more innovative, to "original customization" as a way of thinking into the "micro-film" field.　　This on the one hand, it will be backed by a grand content platform to make, on the other hand, also cleverly evade the film copyright, production, promotion costs continue to rise and bring the "high threshold" status quo. Source: Chen Tianqiao Support "subversive" things, Hua Ying, CEO Zhaoyu said, based on the grand itself is content, original content creators of the aggregation platform, Hua Ying Sheng as the hope that the content will be included in the film production, output links to the "original custom micro-film" new ideas, forming and traditional professional creation, production,　　Shoot the different industrial chains. Zhaoyu revealed that the "micro-film" plan for the smooth launch and implementation, from the Grand Group chairman Chen's full support.　　"I introduced this model at the time, deliberately stressed that this is in the domestic and even the world's first model, success or failure is still not decided, but Chen Tianqiao is very certain to say that the grand to do subversive things, the more no one has done, the more worth trying." Zhaoyu introduced, after this, Shanda games, Shanda literature has expressed interest in "micro-film" project. such as the Grand "star Change" has released the "micro-film original plan", now entered the "Story of Micro-creative" collection stage, and other games also expressed the hope that the project to carry out content display and promotion; Other products such as Grand ebook Bambook, Grand Have you,　　He is also willing to look for a suitable angle to cooperate.　　Executive: Back to the Grand platform to make the production link to the "Micro-film" project implementation steps and promotional strategies, Zhaoyu said will adhere to the "professional platform, grassroots opera" strategy to step forward.　　First of all, in the content creation aspect, the Hua Ying Sheng will use the customer to publish the task "the movie game" The Way, lets the brand user and the original person write the story together.　　Second, let the creators and netizens of the story decide who will perform the whole story, and then direct, shoot and complete the story by a professional production team. Zhaoyu that, according to this idea, not only can retain the content of the grassroots characteristics, so that "micro-film" with animations, while from the story, performance to the script by the professional team to complete, but also to a certain extent to ensure the level of production. "The film will not focus on such a big director, such a famous actor, and will continue to deepen last year's proposed I want to film the idea of a fully open, participatory way to let the original person to participate and complete."　　"And in the" micro-film "promotion, Hua Ying Sheng will be in its cooperation in the mainstream video site, the media on the focus of recommendation and broadcast, and the release of the task of customer service will also be" shared copyright "in order to achieve in the other channel to broadcast the same time. Business: Exploring custom content patterns for customers Zhaoyu said that from the "micro-film" Implementation steps can be seen, the entire project production costs and costs will be customized requirements of customers to pay, the creator, the creator will be through the creativeGet paid accordingly.　　"Hua Ying Sheng as itself will assume the customer and the creators of the operation, coordination, management functions." Zhaoyu added that "original custom movie" is in accordance with the "Customer pricing, Customer customization" principle to promote, so essentially a "client task proposition composition", belong to the commercial type of "micro-film."　　However, as the current only from the perspective of creating quality content to promote the whole project, in the business model is still not clear judgment, "for the original, we can not commit to a future, but at least to give a chance, in the film and television opportunities in the field is far more important than money." According to the introduction, "the creators of customized micro-film" will become the majority of the original project aggregation. In the second half of this year, the Chinese film Sheng will strive to launch a monthly, the next year will be a weekly release, the future may be more every day, so as to let "micro-film" of the industrial chain to continue to mature. Finish）