"Zhe Shang" Xiahong: A legendary figure in the baby industry

Born in 1965, founder and current group president of Belle-USA. At present, as the vice president of Zhejiang Maternity and Eugenics Association, Zhejiang Province Medical Association of Professional Committee members, Hangzhou, China, the president of the baby industry associations and many other social positions. There are "infants ' cognition, language and consciousness occurrence", "on the scientific system of prenatal screening", "the improvement of national quality should be grabbed by infants" and other works. Just the year of the perplexed he is now China's infant industry celebrities, his legendary life experience, everything you do with your heart makes a deep impression: at the age of 15, college-child prodigy, university teachers with double degrees------------------------------------gentle, knowledgeable　　... First, "Zhe Shang" thinking Xiahong was born in a teacher's family. Exceptional talent plus a good tutor, Xiahong has always been the leader of his peers.　　In the 80 's, Xiahong, only 15 years old, was admitted to the Hangzhou Business School (now Zhejiang Industrial and Commercial University) with outstanding results, and became the youngest teacher of the school after graduation. According to the former president of Zhejiang Industrial and Commercial University, now Zhejiang Province, the president of the Social Science Association, Hu Zuguang, Xiahong in the university work, it will be diligent to learn, willing to think, dare to move the deep impression.　　As the headmaster, Hu Zuguang a special attention to the young man. In the university years, Xiahong has been silently for his ambitions savings energy, foreshadowing the cornerstone.　　In the early 90, Xiahong keenly aware of the huge development space of China's baby industry, in 1992 resolutely "sea", founded in Hangzhou, the United States, thus beginning to create a Chinese baby industry kingdom's difficult journey.　　Xiahong in making the "sea" decision, he made up his mind: since the choice to do business, to do business, we must do a good job, the so-called "success, virtue of the World", which also doomed him in the future will certainly become an outstanding businessman. Xiahong's choice of the baby industry as his ideal platform for life, on the one hand, this is a rapid rise of the development of the space unlimited industry, on the other hand, this is a stake in the future of the Chinese nation and the fate of the industry. Obviously, engaged in such a heavy responsibility of industry, only by struggle, rely on hard work is far from enough. Therefore, entrepreneurship for more than 18 years, Xiahong has been trying to make himself an "alternative" entrepreneur, in addition to a moment not to relax the sense of responsibility, mission, he has been tireless in the pursuit of a realm. On one occasion, in the airport terminal, he accidentally saw the Singapore paper King Mr. Huangfobi, "Zhe shang", unsanitary. In this book, Huangfobi a point of view to make him enlightened. Mr. Huang said: "The businessman who is entirely courageous and courageous, is a grass merchant, the intellectual businessman with high knowledge is the Confucian scholar, and the businessman with great wisdom and speculative ability is a philosopher."　　And the Philosopher's wisdom in the use of philosophy in business, is the perfect combination of philosophers and businessmen, is the highest realm of businessmen. When I look back, Xiahong suddenly understand, more than 10 years, Mr. Huangfobi "philosophy quotient" concept, notis oneself "The crowd seeks her thousand degrees" the persistent pursue? As the "philosophy quotient" of the new generation of Zhejiang merchants, Xiahong has also formed its own set of original ideas about "philosophy quotient" while building a famous domestic baby industry kingdom. He believes that the so-called "philosophy quotient" is to understand the value of life, the meaning of life, with the wisdom of philosophy to establish their own business philosophy, business strategy, business strategy, with sober role awareness, correct value orientation, firm personality Spirit, should be the "philosophy quotient thinking" the main content of this concept.　　Over the years, Xiahong has used various occasions repeatedly stressed that to enter the "philosophy quotient" realm, to do the successful management, the first to have "philosophical thinking", "successful businessman, must know the value of life and the meaning of life," "understanding of Life, is a starting point." Because of the unique perspective, profound insights, innovative ideas, Xiahong "philosophy business" business philosophy, "the development strategy of" Zhe Shang "and the tactics of" Zhe Shang "have received extensive attention and recognition, Luo Jianju, Shaoqing Wind, Lin Yuan three scholars around the Xiahong" philosophy quotient Thinking "completed the" Bei-Mei Code "research Report,　　Harvest Management consulting company Dr. Wu wrote the "Bedouin Beauty is who", the domestic famous media have reported Xiahong "philosophy quotient thinking" of the essence of thought. Xiahong said that his bones are a "human nature." He likes to read and think, travel and study, like mentor. He does not like empty talk, nonsense, big talk, to say the truth, the truth, at the same time, he is also a focus on novelty things, like novelty, good innovation. Once the idea of novelty, can not restrain, will find ways to create conditions, look for opportunities, to try, to practice, to create, that is, Cicada will do, the pursuit of unity of knowledge and action. Xiahong always believed that, according to his personality traits, in fact, more suitable to do science and technology research.　　In fact, the university teacher's job is quite suitable for him, but he gave up early, this one of the contradictions, may only rely on "philosophy quotient thinking" to answer. "Zhe Shang Thinking" is a new generation of "philosophy quotient" Xiahong in recent years to observe, think and comprehend the written records, is a true feeling.　　In this book, recorded a sense of mission and responsibility of the knowledge-based entrepreneur's Syntao, humanity and learning, but also the "philosophy quotient" the most vivid, most image of the interpretation. "Xiahong" is the beginning of the "philosophy quotient Thinking", which records the feelings and perceptions of Xiahong in the case of melamine. 2008, when the melamine tainted milk powder incident shocked at home and abroad, the three companies in the United States and none of the company involved. This was the "insurance" he had established for himself in the first place: "Business interests must not be harmed by the profession, but the profession must also embody business value." Since the founding of the United States, Xiahong is well aware of food safety is thang big, has been trepidation, walking on thin ice, can not do, can not be mercenary, quick success! Xiahong that the occurrence of this incident, in the final analysis, is contrary to the objective law, rocket speed to make a great leap forward-super conventionalThe consequences of developing the dairy industry. This violates the laws of nature, and violates the law of value, but also violates the laws of industrial development, natural to be punished. In "I swear: must let Chinese baby drink the international quality of rest assured milk", he warned food industry investors: "The conscience industry is not a paradise for speculators!" "As one of the earliest Chinese undergraduates in food hygiene (now food safety) and an entrepreneur who has been engaged in the food industry for nearly 20 years, Xiahong is well aware of the importance of food safety." In the food safety, China is really strong!　　, Xiahong: If China's food safety problem is solved, it means:--China's agriculture and peasant problem solved!　　--the biggest problem in China--the problem of population and resources solved!　　--the biggest obstacle to China's modernization--the improvement of national literacy!　　--China's demographic burden has been successfully transformed into a human resource advantage! Xiahong firmly believes that he is a Confucian scholar. He has a creative definition of Confucian scholar, that is, a businessman with moral conscience. The most important thing to do is not to cynical, but to achieve the perfect unity of righteousness and benefit. So, how to achieve the perfect unity of righteousness and profit? Xiahong that the five values should be balanced and the unification of these five values should be realized. These five values are customer value, employee value, shareholder value, partner value and social value. These five values constitute a complete ecological chain. In this value chain, each other should be the relationship of cooperation and mutual win, but not a life-and-death relationship. Among them, in the overall social value aspect, Xiahong pays special attention to pay taxes according to law and expands the employment.　　If we do the overall consideration of the five values, we can achieve the unification of righteousness and profit, which is called "Gentleman Love Money, take the proper way". As a successful entrepreneur, Xiahong put a man in the first place. He once said that he does not think he has been very successful today, but he can say that a clear conscience!　　He also summed up the ten most common pitfalls of life development and colleagues and friends: Lost life goals, loss of principle, lack of self-knowledge, quick success, self-righteous, think big, halfway. In Xiahong, the most impressive is his sense of responsibility and mission. As an entrepreneur, he has to think about the recent business and long-term development. At the same time, as a citizen of the Republic, he often cared and pondered the country's plans. On the 30 anniversary of the reform and opening-up, Xiahong that China must transform itself into modernization and even later modernization, and modern society is made up of countless pillars, that is, the so-called knowledge society, civil society, rule of Law Society, Moral Society, Business (businessman) society. Therefore, the Government should vigorously promote national social security and universal health care as soon as possible, which is effective in transforming national mentality, relieving national anxiety, promoting national accomplishment, and even stimulating domestic demand. He also loudly called for the establishment of a more fair and efficient service-oriented government, the real implementation of the concept of "serving the People", slogan "responsible for the peoples, let the people rest assured that people satisfied!" "Two," "The Sea" business　　1992, Xiahong farewell to the alma mater Hangzhou Business School, began to "go into the sea" business. Before making this decision, Xiahong has conducted a wide range of investigative preparations. As a food professional college students and subsequent university teachers, Xiahong keenly aware of the great potential of China's infant industry. First of all, China's baby food is small, low quality, second, the Chinese people are fast to the rich and poor, the original small number of brands can not fully meet the needs of Chinese infant growth, in addition, Chinese infants and young children have unique growth and physiological characteristics. When he completed a special focus on the nutritional needs of Chinese babies and physiological and digestive characteristics of the development of infant nutrition rice flour research work, it is clear that a constant goal-to do China's most outstanding baby food enterprises, for Chinese babies to provide quality food. In 1992, after the development of the market for fast-food infant nutrition rice noodles, in 1995, Beime also formulated a variety of infant and child complementary food, 2001, the United States introduced a grand infant formula. June 2008, the introduction of the United States by the U.S. investment in the first high-end infant formula with advanced international level in Heilongjiang Anda production line, the completion of this project marks the U.S. production of high-end infant milk powder technology and capacity has become the forefront of China and the world, is expected to complete the third phase of the project,　　The U.S. Anda production base will become the largest and most modern infant formula manufacturer in Asia with an annual output of 100,000 tons. Milk powder, children's wear, toys, early education, books, anime ...　　Can form a long industrial chain, and this industry chain is a huge baby economy. Xiahong early insight into this. As early as more than 10 years ago, when the Belle-baby food business was basically ripe, Xiahong began to layout infant industry chain of other pieces, from "specially for the Chinese baby development" to do the Chinese baby "nursery expert", the U.S. industrial chain is further elongated, and has launched a "Beingmate brand licensing Business Project" and "　　Belle-Baby Life Pavilion Project. May 2001, Beingmate International brand model Shop opened in Hangzhou. The new model of the baby industry chain in addition to providing membership of the mother and child merchandise retail, but also regularly held "Mummy class", "Champion Baby training Camp" and a series of maternal and child services.　　So far, there are more than 1000 authorized stores all over the country. In recent years, foreign "Hello Kitty", "Machine Cat", "Mickey Mouse" and other anime image swept the world, which led to the development of related industries. Xiahong feel, to create China's own animation image, is to promote the infant industry transformation and upgrading of another opportunity.　　At present, the United States has been holding the establishment of animation cartoon company, began to invest in the production of their own intellectual Property Rights series of animation film and television. According to the relevant agencies estimated that 2010, the national Baby market size can reach 1 trillion yuan. In the 2009, the United States has won a share of more than 10 billion yuan. This year, Beime plans to grab a bigger share. AccountsBefore, the United States have a total of 30 branches, subordinate business department more than 150, professional maternal and child advisory service staff of nearly 30,000, and plans this year will be more than 1000 brand authorized stores to expand to more than 2000.　　Xiahong has initially built a unique and highly integrated competitiveness of the baby industry kingdom. III. industry leaders since the late 90 's, China's milk powder industry has erupted a series of distressing events. First 1998 years of "dioxin incident", after the 2004 "Big Head Baby Incident", and then to 2008 "melamine incident." In this one piece involves many milk powder enterprise's scandal, Beime can "be Alone".　　In the fall of 2008, a period, many domestic supermarket shelves of domestic milk powder only one brand in sales, that is, Bedouin beauty. Why can Beime always stay away from this series of chaos?　　The answer is: Xiahong is committed to creating domestic infant milk powder first brand of efforts to ensure that the quality of the product first-class products. Some people say that it is easier to make money for children than to drink water. Because of this, many investors with speculative mentality went straight to the baby industry "money" scene. And in the process of doing, often is quick success, anxious, but neglected the essential quality. Xiahong often told his team: "Baby industry in the end is a conscience industry, good equipment and good technology management without the right business motives, sooner or later to collapse, and often is an instant collapse!" Because of this, since Beime was born, Xiahong always will her when daughter, meticulous care. In the peers are "heavy market, light pasture", 80% of the capital and manpower for marketing, Xiahong but 80% of the funds and talents used in the milk source of quality assurance.　　In order to have a first-class milk source base, the United States from all the way, in the internationally recognized latitude 45? The best cattle belt-Heilongjiang Anda 1.3 billion yuan by stages, built the first international advanced level of infant milk powder production line. November 18, 2008, in Beijing, "The American Baby Life Pavilion Global Concept Shop" opened, the United States released a Chinese baby industry first CSR (CSR) Green Book, solemn commitment to customers: "With love, professionalism and responsibility for children to provide assured products." At the same time, as the Hangzhou Baby Industry Association president of the Xiahong has been promoting the introduction of relevant industry standards.　　In December, the China Standardization Association released the "Commodity Quality management requirements" drawn up by Hangzhou Baby Industry Association, which effectively promoted the standardization construction of infant industry in China, and greatly improved the product quality of the whole industry. China's baby industry is booming, the main products annual growth rate of more than 50%. According to the relevant departments, 2010 National baby products Market size will exceed 1 trillion yuan. Strong market demand for baby products production and circulation has brought great business opportunities. However, it is worrying that in previous years, the market of infant products lacked effective supervision system, unreasonable industrial structure, low concentration of production factors and productResearch and development capacity is weak, product quality is uneven, has become the industry's chronic disease. The lack of industry norms and the shortage of human resources have become the two core bottlenecks of industry development. Due to the lack of effective supervision, the infant industry lack of communication, lack of coordination, serious internal friction. As the head of domestic baby industry leading enterprises, Xiahong see in the eyes, anxious in the heart. He shouted: "The scientific and safety of products should be the core value of the industry, the government should give the infant industry special industry support and compulsory standardization, the practitioners should have a strong sense of social responsibility, do a high degree of self-discipline." In order to promote the standardization of the development of the industry, in September 2004, Xiahong launched the establishment of China's only infant industry organization-Hangzhou Baby Industry Association, and the rate of the well-known Baby child enterprises signed the "self-discipline book", Commitment to "quality of survival, with conscience to do business." This led by the Beime, the enterprise spontaneous establishment of non-governmental organizations under the strong support of the Hangzhou municipal government, has brought together more than 50 enterprise members, more than 30 individual members, 220 honorary members. As the industry leader of the infant industry in Hangzhou, Beime as the chairman of the association.　　Xiahong and Bedouin group have paid a great deal of energy and money for the operation of the association, with only seven digits per annum. From 2004 onwards, domestic and foreign infant industry large and small enterprises every year to bring together to Hangzhou.　　The annual China Children and Child Industry Exposition, hosted by Hangzhou Baby Industry Association, has become the most influential professional exhibition in China's baby industry, and has been well known in the Asia-Pacific region. In 2009, in order to encourage young people to innovate in the infant industry, Xiahong launched and sponsored a China Baby industry creation competition with the name of Belle-USA.　　The contest attracts many young talents who are interested in the infant industry, from which a number of high level of creativity and quality projects are found, and these ideas and projects will eventually be industrialized. Hangzhou currently has a total of 130 infant industry production enterprises, but also derived a number of such as early education, maternal and child services, such as service agencies, brought together a number of well-known brands, such as the belle of the United States, Beibei blood treasure, Bao Ling pregnant, October mummy, pregnant beauty, Wahaha, Budweiser and so on Based on the strong industrial base and strong development trend, in 2007, in the second "China (Hangzhou) International Baby Infant Industry Summit Forum", Xiahong put forward the "Baby industry capital, life Quality City" concept has been the Hangzhou municipal government's high affirmation and strong support. Subsequently, the baby industry was included in the top ten characteristics of Hangzhou's potential industry, the Hangzhou Economic Development Committee prepared the "Hangzhou Baby Industry Development Plan", and put forward the Hangzhou baby industry three-step strategic objectives: The first step, the 2007-2011 total industry sales of 20 billion yuan; the second step, 2010-2020,　　Industry sales total 100 billion yuan, the third step, 2021-2050, the total industry sales of 300 billion yuan. As Hangzhou to create "baby industry capital" of the recognized hands, Xiahong to increaseInvestment in Hangzhou. July 2008, Hangzhou International Baby Industry Park officially settled in Hangzhou Qianjiang Economic Development Zone, the park will be completed after the formation of food, supplies, clothing, toys Four pillars, now has more than 20 enterprises stationed in the park. And the U.S. total investment of 300 million yuan, covers an area of 72000 square meters, annual output of 60,000 tons of formula milk powder Project is the first major entry into the park project, production of the year after year is not less than 5 billion yuan. In the next year or two, the value of enterprises in the park will reach 20 billion or 30 billion yuan.　　Now, the infant industry in Hangzhou has entered a new development track, and increasingly become a new growth point of Hangzhou's economy. Over the years, Xiahong for the development of China's infant industry, the economic prosperity of China's baby is a worry, but he is still happy. Because he firmly believes: "If an enterprise can open innovation space for the development of the whole industry, at the same time prop up enough profit space, let more of the colleague survives and fast healthy growth, such enterprise wants not to become industry leader also difficult." ”