Zhejiang Chinese herbal Medicine e-commerce platform and Panan Chinese herbal medicine trading platform synchronous start

Core tip: "Shopping, on Taobao", now online shopping has become a lot of people to buy new habits. But can Chinese herbal medicines also be bought online? The answer is yes. Beginning of this year, Yunnan, Guangxi and other domestic medicinal plants and Nanjing Medicine, Sig Medicine and other pharmaceutical companies have established Chinese herbal medicine E-commerce trading platform. 19th morning, Zhejiang Chinese herbal medicine E-commerce platform and Panan Chinese herbal medicine trading platform synchronous launch.

These trading platform model is basically similar to Taobao, that is to say theoretically, as long as the home network, the public can buy the necessary Chinese herbal medicines. So, what's the real thing? Yesterday, the reporter investigated this.

The construction of network trading platform is hot

At present, most medicinal herbs market is still in a traditional Chinese herbal medicine market trading model of historical identity to preserve and continue, with the development of the times, these markets without further reform and change, its subsequent development will be restricted by its identity. Since last year, all the centaurs have been scrambling to get involved in the concept of "spot electronic transactions". Nanjing Pharmaceuticals, which is on the line of cash online trading platforms, is now seeking an expansion of investor capital injections. and Chinese herbal medicine World net at the end of last year received the British fly Infinity 40 million yuan capital injection, also proposed in the recent on-line spot electronic transaction.

Panan Chinese herbal Medicine trading platform is by the Chinese Herbal Medicine World Network and the Panan County government cooperation development, Chinese herbal medicine trading Collection online payment, commodity management, warehousing logistics and offline services in one, the implementation of Third-party payment services, network transactions more convenient, more secure payment, through the network trading platform, It realizes the transformation from traditional trading mode to e-commerce, and promotes the Panan local medicinal herbs to seamlessly connect the major markets and pharmaceutical enterprises nationwide.

"At present, PanAn into the network of Yaonong pharmaceutical companies have more than 300, since June this platform test operation to September, PanAn drug pesticide dealers in the online turnover of nearly 1 million yuan, and September, online turnover is expected to reach 500,000 yuan." Chinese herbal Medicine World Network Panan Branch manager Chen Xiangyang introduced.

It is reported that the trading platform page and function settings and now familiar with the Taobao, Jingdong Electronic Mall and other large-scale e-commerce trading platform almost. Only the goods traded here are all over the country of Chinese herbal medicines, according to the rhizome, flowers, such as divided into 11 categories, basically the current domestic medicinal herbs "sweep." The reporter clicks "anise anise" a column, discovers the supplier to have more than 400, respectively from Yulin of Guangxi and Hebei Baoding, Anhui Bozhou, Gansu Tianshui and so on.

Market reaction "ice fire double Day"

The complexity of Chinese herbal medicine market makes it difficult to elaborate the management standard for a time, which to some extent gives more opportunities for Chinese herbal Medicine electronic commerce. But because of these complexities, the market has a more cautious attitude towards the quality of Chinese herbal medicines on e-commerce platforms. In addition to the large pharmaceutical companies have now begun docking network platform, Chinese herbal medicine online shopping in folk or a legend.

"Because a kind of proprietary Chinese medicine often requires more than 10 kinds of medicinal herbs, all kinds of raw materials are almost all national procurement, if each kind of medicinal herbs are directly docking with the origin is not realistic." Therefore, the enterprise to the electronic Commerce platform dependence degree is also quite high. "Revised pharmaceutical products company Planning Department director Liu Baodong frankly."

Shi Shaobin, deputy general manager of Canton Pharmaceutical Group, said that this is the transition of Chinese herbal medicine trade from conference economy to e-commerce economy, through a variety of e-commerce platform, manufacturers can be purchased to a higher cost-effective and the quality of medicine to ensure that the medicinal herbs, for the enterprise cost control provides a prerequisite.

Yesterday afternoon, the reporter visited the Jinhua district, some pharmacies found that the Jinhua district through the net to purchase pharmacies and clinics almost no. Pharmacy of Chinese herbal pieces are basically through the local medicine company purchase, the manufacturer is from all over the country. Jinhua Shuang Xin Road nine Tak Tang Pharmacy, said Mr. Wu, the online price is cheaper than pharmacies, but the return time delay and trouble, "is the drug three-point poison", for the network to buy medicinal herbs safety is still the focus of consideration.

Yesterday, the reporter also contrasted the Chinese herbal medicine Tiandi and Jinhua area physical store Chinese herbal medicine price, such as the price of Fritillaria in medicine at about 300 yuan per kg, and the quality of the Panan from the online average price of Zhejiang Fritillaria only 90 yuan per kg; the price of Atractylodes Macrocephala is about 130 yuan per kg in pharmacies, And the shop is less than 20 yuan per kilogram of atractylodes Macrocephala. But even so, there are few people on the internet buying Chinese herbal medicines.

Lack of standards and regulations plague Chinese herbal Medicine online transactions

Chengdu Chinese Herbal Medicine World Network Deputy general manager Jia Haibin that at present, Chinese herbal medicine online transactions are facing unresolved problems mainly two, one is not perfect laws and regulations, because Chinese herbal medicine and agricultural products have two attributes, there is no clear online transactions related regulations to be supervised; Is the current lack of clear standards of Chinese herbal medicines, which makes the transaction easy to create disputes.

According to Chen Xiangyang, the current online trading of Chinese herbal medicine is almost all the bulk of the transaction, the retail network to buy almost no. "Bulk trading is the mainstream, but our platform is perfectly adaptable to fragmented sales." Chen Xiangyang said that at present, their trading platform provides two kinds of trading models, one is through the Third-party payment platform for the transaction, the other is through the contract transaction, the former and Taobao model, the latter is more suitable for enterprise bulk transactions.

The trading platform itself and corresponding matching are also restricted

Yesterday afternoon, reporters in the street randomly asked some people, almost no one knows Chinese herbal medicines can be online shopping, they basically still follow the traditional way to pharmacies or hospitals to buy. Reporter visit found that restricting the bottleneck of Chinese herbal medicine network retail trade, in addition to the policy factors, the trading platform itself shortcomings and platform needs of the supporting level restricts the popularity of Chinese herbal medicine online retailing.

First open shop Yaonong and drug dealers of the inertial thinking is the network wholesale, set up a high volume of sales, to Zhejiang Fritillaria for example the lowest starting volume is 5 kilograms, and the highest starting volume is 1000 kilograms, apparently even 5 kilograms of the starting volume is far more than the general public demand.

Second, the network of Traditional Chinese medicine stores a single species, many stores only one kind of Chinese herbal medicine for sale. "Paste side of Chinese herbal medicines, if in one or two shop can buy, then I may choose to buy online, otherwise too much trouble." "Some people say so.

Third, traditional Chinese herbal medicines are mostly in underdeveloped areas of China, to meet the wholesale transport logistics are still difficult, let alone to meet the logistics needs of retail. "Take PanAn as an example, here have very good Chinese herbal medicines, the market fame is more and more sound, restricting industry development and growth factor is warehousing logistics, if the logistics quickly to Yiwu, Yongkang industry level, then the Chinese herbal medicine business is very good to do." Gu Jinjian, general manager of PanAn Pharmaceutical Co., Ltd.