Every reporter Zhang Juan "Daily Economic news" yesterday from Zhejiang Gui Xiang cun food Chain Co., Ltd. was informed that the early morning of June 25, the famous female entrepreneurs, the company's deputy general manager Chen Jianwei, in their own apartment morning exercise accidentally fell overboard, accidental death. According to understand, Chen Jianwei was born August 30, 1970, had used the name Chen Jianyu, its husband is Zhejiang Gui Xiang Cun Food chain Limited Company chairman and general manager Ma Jianwei. Chen Jianwei resigned as a teacher in 1991 and began to step into the baking industry when she and her husband set a goal-to make the most delicious pastries in Wenzhou. Husband and wife together to create "Gui Xiang Cun", from a common family workshop began to start, business flourishing, in 2002 founded the "Wenzhou GUI Xiang Cun Food Co., Ltd.", registered trademark "GUI Xin Yuan." At this time of Chen Jianwei, with its forward-looking business philosophy, with women's special insight into the fashion elements of the company's future analysis, to get a simple way of selling stores can no longer meet the needs of the vast number of consumers, must take the conclusion of the chain business model. This decision, the enterprise in 2008 to achieve a big leap-plant relocation of 16000 square meters of the new industrial park, renamed as "Zhejiang Gui Xiang cun food Chain Co., Ltd.", become a well-known enterprise in Wenzhou, now, Gui Xiang Cun has more than 90 chain stores. It is reported that after the death of Chen Jianwei, Zhejiang Gui Xiang cun food Chain Co., Ltd. on the official website set up a memorial zone, and the choice of July 4 5:30 in the Kianshan funeral parlour held the body farewell ceremony.
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