Zhejiang Radio and television betting Bao Network released the first social games

April 8, Hangzhou News.　　This afternoon, Zhejiang Radio and television and Torch Teng network jointly released the first large-scale social networking games "ha-Skin Planet", the industry's expectations of online games has risen abruptly. According to the news conference, Zhejiang Radio and television will be in the subsequent period of time to promote the joint development with the Torch Network (operation) of the game "ha-Skin Planet", this is a cross-platform, based on the situation of community and experience e-commerce integration of large-scale social network games.　　Prior to this, the industry believes that the promotion of triple-net resistance will first come from the radio and television groups, but with the torch Teng network movements, the substantive declaration of the Zhejiang Radio and television is ready to fight, this is the first time the online game industry out of the Internet, implanted TV elements. In less than 3 months ' time, the attitude and implementation of the radio and television media on the integration of the three networks have been put on the agenda.　　"Zhejiang Radio and television, a senior told reporters, the group has specifically set up a collaboration group, he stressed that" Zhejiang radio and television is pragmatic want to implement this policy. The senior executive revealed that the game's online (collaboration) was a product of the group's collaborative team. Cooperative considerations include development capabilities, operational capabilities, an understanding of the television media's extreme user base, and familiarity with the Internet, especially SNS community operations.　　This inspection and running-in cycle needs to be completed within a certain period of time, which means that collaboration Fang network must have strong strength and willingness to cooperate. However, radio and television groups and online operators have been frequent, following the CCTV Cntv and Grand Alliance, Hunan Satellite TV and the network element of cooperation in the online game will also be online time locked in April, but Zhejiang Radio and television to occupy this highland.　　The senior said that the policy loosening and the strong enterprise of Zhejiang Radio and television, so that the cooperation is progressing smoothly, it is expected that at least Zhejiang radio and television on the basis of the existing user scale to improve the 10%, and to support Zhejiang Radio and television to obtain the layout of the first advantage of network games. Founded in October 2009, the Torch Teng network, chairman Wang Tao before the incumbent Ali Software general manager and Alibaba Group senior vice president. Wang Tao has led the development of China's first game "Swordsman Love Ol", leading Jinshan software in the direction of development to make important strategic adjustments.　　After the announcement of the cooperation information, the industry's attitude towards the network game across the platform began to change, the radio and television media may bring a new round of growth power for the online gaming industry. "Television media users are slowly losing, but the cooperation with the Torch network will change this situation." "Zhejiang Radio and television invited an expert to the scene told reporters," Zhejiang Radio and television hope in this cooperation, first of all because of its audience in the last two or three years of continuous growth, in fact, is in the peak of the user layout online games industry, is conducive to the upcoming three-network in one environment, to obtain the first advantage of ease. "Zhejiang Radio and television is now more concerned that this cooperation will enrich the TV ratings of the comprehensive indicators, so as to advance the Revenue channel adjustment." Since January this year, Premier Wen Jiabao chaired the State Council executive meeting and issued a three-net integration policyAfter the signal, the radio and television industry on the Revenue channel adjustment is put on the agenda. "" Ha-Phi is the first to achieve a triple-net integration and the introduction of television elements of large-scale social network games, and Zhejiang Radio and television is to advance to large-scale online broadcasting and TV media. "Wang Tao, chairman of Ju Teng Network, said at the press conference.　　He also said that the torch network's user sample survey shows that different from the traditional SNS stealing dishes, as well as MMO games, such as the format of the game, the game has a richer user experience. Ju Teng Network A product manager told reporters that the game program development to maintain a similar network of users in interactive mode, information authenticity and other advantages, while injecting the pattern of MMO games.　　In the show's live demo, "Ha-Phi Planet" in the traditional SNS community on the basis of the full function, and 3G mobile communication and TV terminal seamless bundle of convenience. It is reported that Zhejiang Radio and television and Torch Teng network cooperation in the user group mining, promotional and product application improvement, etc., has entered the depth of the promotion phase.　　These collaborations will eventually portray "the planet" as a game product of high user participation in a very short time. "The planet" makes friends more timely communication, personal growth and organizational growth fully interactive integration. Wang Tao said at the meeting, "The end result will be a huge online and timely interactive community." ”