Zhejiang Merchants Group raids overseas brands

This reporter Zhao when Wenzhou businessmen to purchase French well-known brand Cardin has not settled, and a private enterprise from Jinhua Lanxi has quietly to the Italian luxury yacht brand "DP" income bag.　　Also recently, Beijing Wenzhou Chamber of Commerce president, West Beijing Group chairman Yemousi has been a low-key wholly-owned acquisition of a British satellite TV station--propeller (translated propeller) TV station.　　Zhejiang Province Business Department data show, after last year's total foreign investment breakthrough 900 million U.S. dollars, hit the highest level of history, the first quarter of this year, Zhejiang Province, the total amount of foreign investment amounted to 300 million U.S. dollars, an increase of 44%. In the face of the continuous impact of the global economic crisis, China's economy seems to be the first to get out of the trough, overseas "copy bottom" thinking gradually prevails.　　As a "copy of the bottom" of the backbone, Zhejiang businessmen in a short period of time completed from the "OEM Agent" to "fried brand" role change.　　Compared to some state-owned enterprises ' foreign strategy, Zhejiang Private entrepreneurs obviously do not like to "bide their positions" and go out is the inevitable process. From the initial exposure of the Guangzhou Trade Limited liability company, to the card Dan Road Company, and then to the halfway appear in Zhejiang Shengzhou Babe, the Cardin of the acquisition battle played in full swing.　　In fact, a purchase Cardin plan, which began in March, is only the first step for Zhejiang merchants to acquire international brands. From the end of June, 12 Wenzhou Enterprises formed a delegation to the Italian Malcay, and 50 Italian shoe brands on the acquisition, cooperation and other matters. Wenzhou Shoes Leather Industry Association vice Chairman and Secretary-General Rongfang personally led. Coincidentally, the acquisition of the Cardin event of the Chinese protagonist Sun Xiaofei, Panchanghai, Hong Jianqi and so are Wenzhou Yongjia people.　　They also participated in the "trip to Europe". In fact, Wenzhou people and international brands can be traced back to the end of the last century, statistics show that only in Wenzhou Yongjia Qiaotou town, there are more than 3,000 people in Guangzhou to engage in international brand agent, the formation of more than 200 agent enterprises, the main products are clothing and leather shoes, leather goods, such as gold, crocodile-shirt, playboy, dream-Jiao, Valentino　　, Cardin, Dan Road, Woodpecker and so on. It is because of the unique experience of Wenzhou businessmen, Chinese enterprises to buy Cardin business in China is becoming possible. "The son may not be suitable, I want to personally select the best successor of the brand."　　"Cardin is turning his words into reality two years ago. And in the acquisition of Cardin is still in a bewildering state of the time, Zhejiang Wantong Aluminum industry has been the Italian luxury yacht brand "DP" income bag, quite your side to sing my debut posture. "At least 50 boats will be produced annually in the first and second years, and production will continue to increase over the next three years."　　"Zhejiang Wantong Aluminum Industry Co., LTD. Chairman Zhu Jianyong vowed." Zhejiang Merchants ' strategic vision opportunity often slips away from people, but not to Zhejiang people.　　The prerequisite for the opportunity to slip away is that Zhejiang businessmen have strategic vision. 20July 7, 09, Zhejiang Wantong Aluminum Enterprise Zhejiang Prosperity Yacht Co., Ltd. successfully acquired the Italian yacht brand "Dallapieta", the brand has 50 years of shipbuilding tradition, focusing on the production of luxury yachts, but also likened to the yacht industry Ferrari. This is also a copy of the brand's business.　　Zhu Jianyong revealed that the future, yacht production will be wantong development direction. "China's yacht development is like the time when the car came out, at present, it is not officially launched, is in the initial stage, but the prospects are very attractive, business opportunities are very large."　　Zhu Jianyong told reporters that in China, playing private yacht, open a private plane and the island as "island owners", is the rich new three new games, which to play the first popular yacht and the hottest, it and playing golf, is a symbol of identity. As the PwC strategy director McCarthy said, lower-quality acquirers will use new technology from the companies they buy to improve their overall quality. This is often an important driver of such acquisitions.　　Zhejiang flourishing yacht apparently familiar with this way, the spirit of the yacht acquisition is DP brand and design drawings, as well as 13 semi-finished products. Chinese businessmen are gradually owning the world brand, which is a process. The advice given by Kotler, president of Kotler Marketing Group, is that many Chinese companies have a fear of international mergers and acquisitions, and that even if they buy a foreign brand, there is not enough power to manage it. "My advice is: do not manage!" Buy it, have them, then let the foreigners to manage, the Chinese make money is!　　"No matter what, Chinese private enterprises are trying to come out from the labor-intensive model, and as the vanguard of Zhejiang Enterprises obviously work."　　Dot Jin "Hype" or "Copy Bottom"?　　China's "Going out" seems to be a very different path, as the FT has been looking at foreign brands with history but some "old age". Cardin was the first foreign brand to enter China and spread fashion culture, but the doubters said, "Cardin" has long been "the declining nobility", and there is no need to spend this money. "Cardin" in the global "massive authorization"-now in 140 countries worldwide licensing more than 900 different types of products licensing, which greatly damaged its brand value. "The name of the first Western costume designer encountered when China opened the door to reform and opening-up, and then rightly regarded as the world's top luxury fashion brand, is a paradox," he said.　　"A netizen such evaluation. In the opinion of corporate strategy expert Zhang, any Chinese acquirer should study the case of the Chinese Lenovo Group's acquisition of IBM's PC business five years ago. "In fact, Lenovo has retained most of IBM's sales and technical support teams, and it is hard for consumers to have confidence in the brand's new owners," he said. After the acquisition, Lenovo IBM PC sales rose, but the U.S. market share has slipped. "And some analysts believe that the Chinese enterprises facing the transition periodA good time to sell abroad. Zhaoxiao, managing director of China Investment Group, said that the impact of the financial crisis, some brands in Europe and the United States the value of the assets are declining, and the impact of Chinese enterprises is not very large, in addition, Chinese enterprises are facing industrial transformation, these factors in China's apparel industry is very prominent. "It's a very good time to buy some business in French Cardin," he said. "It is the collision of these two voices, suddenly the Zhejiang Corps abroad, the behavior of the purchase of the brand into the spotlight." There are more sharp analysts believe that this is a typical speculation, the direct result is that the incident itself to the exposure of enterprises in the harvest of great visibility, but also the risk of being overexposed "boost". (Zhao)