Zhejiang newspaper media to buy Shanda's gaming company

Company news yesterday, Zhejiang News media announced that the proposed acquisition of Shanda network Hangzhou Winger Network Technology Co., Ltd. and Shanghai Hao Fang Online Information Technology Co., Ltd., ready to enter the game industry. At present, including Bo Rui spread, Huayi Brothers and many other cultural media companies are keen to invest in the gaming industry for cross-border operations.　　(Reporter Godan, Sodongdong) yesterday, has already suspended the Zhejiang newspaper Bulletin said that it is intended to take the form of targeted additional loans and mergers and acquisitions of two game companies, and announced that the 260 million-yuan acquisition of the holding shareholder Zhejiang News media Holding Group Holdings Oriental Star Venture Capital Co., Ltd. 44% equity. It is reported that the Oriental stars engaged in cultural industry investment, has completed an investment of 365 million yuan, including equity project Investment 6, film and television project Investment 3. The song shares (300144) of which are invested are listed.　　Some analysts believe that in the U.S. capital market for online games stocks generally lower valuations, wingers and Hao Fang although the advantages in the industry is not obvious, but because of its royal background and a share market scarcity, may also be the market's hot. Employees don't understand acquisitions according to industry sources, Shanda Network subsidiaries have been to the U.S. listing plans, such as winger Network, Shanda Literature (Weibo) and so on, but because of the current time to go to the U.S. listing is not good, and the Hao side and winger network in the game market is fierce competition, the development prospects are not optimistic also become one of the reasons for the sale.　　More importantly, the recent privatization of Shanda has consumed a lot of cash, and many of its businesses still need to continue to invest, at this time, stripped of the Hao side and winger undoubtedly eased the company's financial pressure. But yesterday, the staff of the takeover Party told reporters that they do not understand the media to buy the game company's movements.　　For the Zhejiang newspaper Media, this acquisition is one of its actions to create a full media strategy. More than just playing games. In fact, in addition to the Zhejiang newspaper Media, many cultural enterprises have already entered the game industry, public data show, Bo Rui Spread (600880) long ago into the online games industry, according to its 2011 newspaper show, Bo Rui spread 2011 online games operating income of 95.5958 million yuan, operating profit rate of 91.5 %, much higher than its printing-related business, advertising business and distribution and delivery business.　　In addition, the field of E-commerce is also the spread of Bo Rui is expanding the field. Huayi Brothers (300027) The gem is surrounded by a number of star Halo company. Huayi Brothers Expansion model is a typical "content + Channel + derivatives", in addition to the traditional film and television production and entertainer brokerage business, not only the establishment of cinemas, pay-share channels to operate business to improve the industry chain, but also to learn Disney like the construction of theme parks, also involved in the game industry,　　The investment of palm technology has long been waiting for the IPO. At present, the publishing media enterprise transformation demands the strongest. However, the problem of excess industry caused by repeated investment has been emerging.