Zhejiang satellite TV Big singing game market: To do the largest KTV in the country

"I love to remember the lyrics" is not a draft, not since the high, Zhejiang Satellite TV evening, singing a from the ratings ranked eighth to ranked second miracle. Just like selling cola can prop up a huge enterprise kingdom, only sell singing programs so that a television station has become the most influential KTV.　　"With 90% of the ratings growth, from the national satellite TV ranked eighth jump to the second", Zhejiang satellite TV only spent a year. Du Yu, the director of Zhejiang TV Program Center, recalls the scene of the "I Love Memorizing lyrics" column: At that time was going to do a karaoke program, the name is roughly "lyrics good record Star", "the whole family sing together" and so on, when everyone racked their brains, a silence, Du Yu suddenly said: "I love to remember the lyrics" good.　　"Later Du Yu himself also admits that the name is rotten, but he now thinks" you do not with the common people mealy, like this kind of program must let the common people do not have to move brain, China has an old saying: ' Take a cheap name good feed '. From 2008 11 Golden Week, the "cheap" program, became the most influential singing variety show, the first half of 2009, the average rating of up to 1.238, in the same program in the top. Host Hua Shao, Zhudan into a national influence of the television program host. Du Yu's Program Center now has 7 variety shows per week, with no less than 0.7 ratings per file.　　And in August 2008, Zhejiang satellite TV director Chachen Layout "not affect Zhejiang, nor do a south of the satellite TV, but to do a national TV." This is not a draft "I love to remember the lyrics" from Du Yu an idea, "at the time, I was deputy director, and the Research and Development Center at the weekly meeting provided an industry dynamic, with a small reference to the American chorus Bee, which had a rating exceeding the American football final.　　Du Yu Think this is interesting, because "we Chinese people especially love to sing karaoke, in the United States have such a ratings, in China certainly not." For many viewers, "I love to remember the lyrics" does not look like a draft competition, but more like a K-song performance. Du Yu said: "In fact, the host is not very clear, they do not understand whether this is a game or a comprehensive arts, so they do not know should be serious or lively." "I love to remember the lyrics," Zhudan is hosting an entertainment talk show "too cola", just presided over "remember the lyrics" when only seen the "chorus of small bees" sample belt, "foreign host way and mainland China is too different, you can not imitate it, according to it will be very strange, can only rely on their own to grope." Hua Shao remember to do the first episode of the time Du Yu only mentioned a request: "A little high." "What's called High?" At that time did not understand what called high, only know to raise a loud voice, that is, that is. "I love to remember the lyrics" the producer Chen Wei to the team rules, the first rule is "eliminate from high." "Many times we are in a situation whereWith a different mood than a regular audience, "Chen Wei wants to understand emotions from the perspective of most viewers," most viewers are watching the show in addition to fans-I don't know why you want to cry, I don't know why you want to laugh, I don't know you've been on this show for two years, I may not have seen the show since last term, and I don't know how deep your relationship is. Perhaps I can guess, but I have no way to understand you.　　Chen Wei thinks variety show must "jump out", "You have to think: Will someone ask:" You are doing. to high, but not from high, "I Love to remember lyrics" eventually turned into a TV KTV rooms. "Remember the lyrics" to become the only consideration, the most common situation is the player to sing a song after singing, full face intoxicated but not a sentence in the tune, accompaniment of the band was embarrassed full face annoyed, host and lead singer in the side laugh to die ... Just like all of us in K room play tricks on each other, well, you win. All Chinese KTV has the most singing potential and the most funny talent in this program can be found.　　Du Yu once met a baker, usually in the bakery nothing to do on the side of the plate while singing and playing, so please come on the show, the master of the current "I love to remember the lyrics" of the ratings put on the first. Strong desire to look and see the lively needs of the complementary type of satisfaction, relaxed exaggerated performance coincides with our usual entertainment experience, with Zhudan words: "We really believe that this is a party, so will become a party." "[Page] K-Song market is my Chachen after the reign of Zhejiang TV, Zhejiang TV revised" China Blue ", focusing on creating" I love to Remember lyrics, "and will be pushed to the country. The 35-minute program was made for 75 minutes, and a weekly broadcast was spawned into a three-game K-song program, which then became the national Mac City showdown. November 15, 2008, "Love to Sing will win" launched, the first day ratings reached 1.336. February 14, 2009, "I am the grand jury" launched. These three types of singing variety show is called Zhejiang TV's "Three Musketeers".　　After that, Zhejiang satellite TV to 1.5 months to push a new program speed, to create a "more skipping beautiful", "Cool food win the World", "Wash my best" and other programs composed of variety show Phalanx. "I used to think we should do three shows: Friday singing, Saturday dancing, and Sunday dating." Singing and dancing in Love, life and entertainment are all. Later, because the singing is particularly good, so become a three-file singing program. "Du Yu that these programs form the same quality but different categories:" Entertainment can not be separated from singing and dancing to eat, is to play Bai, so we are all seven programs are playing. Monday to eat, Tuesday entry, Wednesday dance, Thursday singing, Friday lyrics, Saturday is a play team. "Love to Sing will win" originally wanted to make like a happy camp like a variety show, originally called "Entertainment Star", until January 2009 only slowly out of theirStyle。 "The birth of this program is a question, to the mathematical game to promote the program process, the audience did not understand, said not understand." "After two episodes, producer Min Hao began to plan the revision," The beginning did not think of doing K song, just want to have a little connection with the singing, and then sing as the main element, we found that this more in line with the audience's habits. Now ' Love sings ' the individuality is more and more distinct, is does the high-end star, does the star interaction, the star visit, the star comprehensive art. ' Remember the lyrics ' is a grassroots entertainment platform, ' love to Sing ' is the Star Entertainment way. "I am the grand jury" team before making a dating show "Boys and Girls", changed to do "grand jury", many insiders do not understand. "Privately we all have the discussion, how to come again a song of singing the program, homogeneity is serious, already had two stalls." "I am the grand jury," producer Yuhangying said he did not understand, "we first or take the way to guess points, slowly developed into two teams PK, with singing or guessing points to fight for who is the big judges, the last to wash off." We are now the use of Zhejiang TV most computers, the use of the most lines of the program, ' Blue Giant ' rating pitch, the main screen out of the song, the secondary screen score, a lot of computer control the entire program. We will create a most tidal screen KTV concept. "In Chachen's view, homogenization is not a derogatory term." "K-Song program is very easy to clone, I want to quickly occupy this highland need to have a certain amount." From 35 minutes to 75 minutes, from one to three or even four, seven, from the program to the event, and now to make a TV series, we are in a point constantly magnified. "Chachen that the success of Zhejiang TV is the amplification effect of this homogeneous product," I first put the market occupied, you who do not compete with me, this market is mine. "This product strategy is similar to the turbulent of the cola market, with element addition and subtraction around a core: The core product is the traditional Coca-Cola, the sugar is taken away with Diet Coke, and then the caffeine and the zero Coke." As for the dance-oriented "Yue Jump Beautiful", to the food of the "cool food win the world", for those who do not drink cola, perhaps Fanta or seven hi.