Zhejiang Textile Enterprises to enter the new swimming game industry "Shen Nong Tactic" released

More play Network News "Shen Nong Tactic" listed successfully, will again attract more Zhejiang textile big guy to switch to online games.　　"Recently, Shanghai Cloth Luo Network Technology Co., Ltd. (short: The" Bois online, "said the source, the company by a textile boss in Zhejiang Investment set up, game products" Shen Nong tactic "listed not only on behalf of the Bois de Boulogne online game industry, is likely to represent a large number of Zhejiang textile enterprises.　　It is not difficult to find, for sharp eyes, investment cautious of Zhejiang businessmen, the online games industry is their next goal to dabble. Zhejiang Textile Enterprises for the first time to enter the online games, Shanghai cloth Luo Network Technology Co., Ltd. (short: Boulogne online) is a set of network game operation and research and development, animation production in one technology company, in 2007 by a textile printing and dyeing industry in Zhejiang Province, a leading enterprise investment set up.　　The leading enterprise is Zhejiang Textile Enterprises for the first time to dabble in the online games industry representatives of enterprises, in addition to have the cloth Luo on-line, but also has printing and dyeing, textiles, clothing, trade and other subsidiaries.　　Beginning in the second half of 2007, accompanied by the U.S. subprime mortgage crisis triggered by the global economic crisis, leading to China's textile exports seriously damaged, while facing the pressure of appreciation of the renminbi, textile enterprises to survive more and more difficult, so many armed with large sums of money to transfer to other industries. At that time, Zhejiang Textile Enterprise Capital to invest in real estate and other traditional industries are more common, involved in online games is not uncommon. Zhejiang business Investment has a principle, for its unfamiliar, not to grasp the industry will not easily invest.　　And then the online games industry, in fact, is not so hot. The net swims the market will be the next gold rush place which the Zhejiang Merchant invests, the argument is not unreasonable. Before this, whether the investment in real estate, coal, or investment in finance, Zhejiang merchants are habitual "holding regiment" attack, but they see the prospective investment projects, will never let go.　　This is also the investment philosophy of Zhejiang merchants. Zhejiang Merchants ' strategy transformation the domestic net swims industry rises rapidly in 2009 and begins to attract the huge influx of investor hot money. The data show that in 2007, China's online games industry only 10 investment, and 2008 investment in total occurred 21, 2009 is 17.　　The game industry gradually into the right track, the market space continues to enlarge, as well as the investment of high profits, is the capital of the big crocodile in the past two years, the main cause of uninvited. In fact, in addition to the Boulogne online, there are many games companies have the shadow of Zhejiang merchants. In "Shen Nong tactic" before the advent of a number of leisure games products have come out, making the Zhejiang business capital before large-scale investment online phenomenon gradually appeared. Analysis of the industry, Zhejiang merchants to invest in the game company is the following grand, perfect time and space after the third generation of game companies, such companies in the initial investment of about 10 million or 20 million yuan, and the previous two generations of large-scale online games companies, the third-generation online gaming company's small, but its focus, professionalism and innovative ability is very strong.　　At the same time, because the product is more targeted, the market division is more detailed, therefore, such companies are small, but there is no lack of core competitive advantage, and may quickly rise in the market. "At present, several Zhejiang businessmen are planning to cooperate online with the Boulogne project,These big guys were all in the costume business before.　　"Brock Online said the source. It is reported that Zhejiang merchants is one of the largest business in China, mostly clothing, commodities, electrical goods. Most of them are grassroots entrepreneurship, due to the early start of personal strength thin, prompting it to form a "holding Group" business philosophy, but also this business philosophy for its accumulation of a large number of wealth capital. With the changes of domestic and foreign economic forms, Zhejiang merchants are facing transformation.　　They have invested in clothing, home appliances, real estate, coal, finance, it and other industries, previously mainly in traditional traditional industries. In this regard, for many years engaged in business research well-known scholar Wu Yubin, Zhejiang Merchants Rally into the new online games industry, in fact, in line with their wise and courageous business personality, but also a strategic investment in Zhejiang business transformation. (Edit/Zhang Xing)