Zheng Bao CFO Wei Ping: Improve permeability in the future there is a big space

Not long ago is Pao teach released the 2013 fiscal year Q2 Quarterly, revenue slightly increased by 5%, but net profit fell 72%. CFO Wei Ping recently mentioned an important direction in the future: increasing permeability. "Permeability to do 70%, means that the unit price unchanged, the revenue turned 7 times times, more profits." The following extracts from the I U.S. stock interview, Wei Ping Dictation: Accounting This block is the network market share is 72%, but the overall penetration rate is very low. The total number of accounting examinations in 2012 was about 4.6 million, and our penetration rate was only 11%. How much permeability can be achieved? I'll give you two reference data: the first, New Oriental TOEFL, GRE, GMAT to do the entire test number of more than 70%. If I do 70%, what is the concept? Based on the constant unit price, revenue turned 7 times times, profits more, of course, perhaps the Professional examination field market participation is not so high; second, our partner Becker in the United States the number of students per year is AICPA 50% of the number of candidates, this is they also have other competitors, So it is possible to do 50% of the market penetration in the exam training field. This accounting network has five times times the number of growth space, in addition to the unit price is now the accounting test training students are charged (ASP) only more than 300 yuan, compared to the overall training industry price is relatively easy for students to accept. As people's consumption capacity, per capita GDP growth, the unit price increase should have a certain space. and the medical network space is bigger, the current medical and nursing specialty has about 2.5 million examination crowd each year, we only did 100,000 times last year, 4% market penetration rate; construction more than 2 million exam number market, and my penetration rate is lower.