Zheng Hui: The birth process of a good soft article

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Speaking of Soft Wen, we will not be unfamiliar, crazy rampant network for a long time, but in the dictionary still can't find his explanation, usually we think he is an article, this is a one-sided understanding. The soft text is a kind of soft advertisement expression technique compared with hard advertisement. Hard advertising is the positive direct marketing products, and soft advertising is by knocking on the way to guide consumers to understand our products. Insiders see a soft text can be identified, can be in layman is the smoke and mirrors for the soft text of the details of the attraction, advertisers see the elated, let consumers see after the willing to pay. So the soft text of the "soft" and hard advertising "hard" is how a relationship? Soft, "soft" how exactly is "soft and hard moderate"?

When the rigid advertising has no way to allow consumers to accept more product knowledge, Soft Wen became a supplement and support, in such an environment, soft ads than hard advertising to assume more responsibility, but also the effectiveness of publicity to play a greater. Many enterprises and products, in the early promotion of the first choice is the soft text, like a brain platinum soft hype is quite successful, there is a good record of stars, intestinal tea and other products of soft wen hype has done quite well, education market, persuaded consumers, produced a sales, this is the success of the soft text. However, to achieve the real success of the soft text is not simple, you can look at the soft text in recent years, has nearly become a kind of naked advertising, such articles can only be more to think of soft text "useless." The Netizen appreciates the ability of the soft wen in the remarkable exaltation, also let the creator of the soft text must face more rational market, carefully to analyze the psychology of consumers, a trick has been lost, self-defeating, will be spurned by the market, advertisers, the money played water drift, consumers do not buy. Such writers are also slowly discarded.

In the Shang Yi Red Network promotion company to do the editing of these two years, I also learned a lot about soft paper knowledge, soft wen also have a certain understanding, on the Internet and newspapers and magazines we can see the soft text can be divided into the following kinds of situations:

First, the front is said the naked rubbish soft text ads, this kind of soft text generally put in the newspaper and forum advertising section, reminding netizens and consumers "this is advertising, not necessarily true, do not believe it blowing, to their own identification." "The content of the article is a false boast of how good the business is, product quality is how high, the content is empty of plain narration, soft text title is also lack of creativity and new ideas, there is no way to let consumers understand the characteristics of the product where the idea is not clear-cut, there is no overall view and so on. This kind of soft paper effect is the worst, even the value of hard advertising he can not reach. It will only make more people feel that the soft text is really "useless", and now many enterprises or personal web site of the soft language operations are staying on this level. Like some planning companies or advertising companies empty retreat commitment to the product "packaging" and "planning", the real embodiment of the value of the product is almost a few, this is to ignore the soft text of a strong advertising and guide the role of consumers. Can not excessively say, the good or bad of soft paper directly affect product sales and web site traffic.

Second, the soft text into the news, soft Wen and news is a big difference. Simply put: News is free and provides information for society. On the contrary, the soft text is paid, advertisers must buy the right to use the soft text, but also to pay the media advertising costs. Soft text as a news to write, is not to reflect the nature of soft ads, such articles at best fooled some people do not understand.

Third, the highest level of the soft text is that it is not easy to distinguish that he is advertising? When you feel like he's advertising, he doesn't feel that way, he doesn't have that much hype, but eventually he can make some purchases. This article writing is very difficult, it needs to use many aspects of the effect of common to achieve this goal, so that consumers can better understand your products, so that advertisers also enhance visibility, but also can produce a sustained sales.

For the above mentioned soft writing three kinds of realm, we can look at now the soft text on the network, in fact, to achieve the highest level of soft soft wen is very small, accounting for contact with the network soft Wen 10%. Many employers say that "advertising is easy, soft wen difficult to ask." Soft Wen in the use of the value of more and more people are optimistic, although there are many people still feeling soft wen "useless theory", which he did not very good to comprehensive look at the market.

Want to write good soft wen must pay attention to these issues:

First, we should pay attention to the news of soft text, soft text appears to be a derivative of the news hype, so we in the pursuit of soft wen "soft", we can not ignore the soft text the most fundamental news. It is an important principle to write a good soft paper. In the current era of information explosion, people prefer to accept the news, rather than the naked ads. In terms of consumer psychology, they don't hate news.

Second, the emphasis on practicality, soft paper is a kind of advertising, is the characteristics of the product to the consumer to convey a message to the carrier, it is the ultimate goal or to stimulate the existence of the purchase. and soft Wen's "soft and hard" degree is a kind of camouflage time is the embodiment of the superiority. But that degree must be grasped well, that is also the key to the success of the soft article. Shi Yuzhu in order to successfully hype the brain platinum, once made a 80 words of the formula, carefully read those seemingly funny formula when you will also find, in fact, said some of the great principles, "useful is the hard truth" this sentence for soft wen is fatal.

Third, the artistry of the expression technique, the cut-in point of the soft article is to disclose the advertisement information at the same time "soft", so "soft" degree, also became a writing soft text of a skill, "soft" can embody the skill of the writer, to achieve petitions, and not dew, grams of the enemy in the invisible. This kind of article everybody will like.

Four, grasp the coherence of the soft text, no one is willing to read some of the center of lax text, fragmented text also does not have a good persuasive, so writing soft text when to grasp the overall situation, back and forth, interlocking, layers of progressive.

Writing a good soft wen is a very long-term, very difficult accumulation process, you need to continue to accumulate, constantly use your thinking to think about the psychology of netizens, but also have good writing, good ideas, good point of entry, good title, good intentions, these need you long-term practice can be completed, not overnight can learn. Hope everyone can learn soft wen, write a good soft wen, for their own website or products to find a good way to promote.

Shang Yihong Company wish all the companies that are doing network marketing and individuals can make a pot full of.

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