Zhengenguo: "Eight marketing" to the market network as a guarantee

Market, is always the enterprise game "battleground". At a disadvantage in the market or lose the market, which means the enterprise vitality of the weak or near death. In today's market economy environment, if the enterprise lacks a self-contained system, the foundation consolidates, the movement nimble market http://www.aliyun.com/zixun/aggregation/32898.html "> Marketing Network, has the ingenious market strategy, can only be theoretical.


　　


Silicon Valley Network November 8, Guizhou Moutai Group Chairman Zhengenguo introduced, in the national Wine Maotai "eight marketing" market strategy system elements, there is a "network marketing" concept. But what needs to be clarified is that Maotai's "network Marketing" is not entirely refers to the internet based on the "online sales", but refers to the structure of Maotai liquor store as the backbone of the framework of the marketing network. Of course, Maotai is also experimenting with "online sales" marketing methods.


　　


Zhengenguo said that in the market, Maotai in the early 1998 involved in the market economy, has been prepared to taste the lack of marketing network and marketing team caused by the "bitter Cup." Because of this, Maotai group from the second half of the year onwards, that is, the pain determined to create maotai their own marketing network, set up their own marketing team, listed as the enterprise to seek good and fast development of the market strategy important content.


　　


today, Maotai group according to the "Unified design, unified decoration, unified logo, Uniform service standards, unified guidance prices, highlighting the cultural heritage, highlighting the cultural soft power of the National Wine Maotai Store Market Network architecture model, the country's most economic strength, the most business integrity of the dealers into the Maotai liquor marketing Network, At the same time, the formation of a higher ideological quality, the Enterprise marketing team with strong marketing ability and law enforcement team, not only facilitates and satisfies the consumer's purchase and demand, but also effectively guarantees the effective operation of "eight marketing" market strategy, maintains the healthy development of the market, improves the reputation of the product, Loyalty and market share.


　　


Zhengenguo Introduction, the National Wine Maotai Marketing Network framework is characterized by the national provinces and cities in the country, prefectures and key counties and cities have the corresponding economic strength of scale, but also has a high degree of commercial integrity of a variety of economic components of the composition of the dealer team as the backbone of Maotai itself through careful selection, Meticulous training and many years engaged in maotai marketing activities experience of professional marketing team as the core backbone. In this way, Maotai "eight marketing" the operation of the market strategy has been a strong support and fundamental protection.


　　


Maotai Group in the establishment of a perfect structure, the operation of a sensitive marketing network, but also launched an information "Internet" as the carrier of the marketing approach. Customers in accordance with the business plan under the single, can be opened by Moutai AG "Online banking" to deal with the settlement business, so that greatly improve the efficiency of marketing activities.


　　


and the formation of a high-quality professional marketing team, is the national wine Maotai "eight marketing" market strategy effective operation of an important part. Since 1999, the enterprise leadership has paid special attention to this team's ideological construction and business training. To cultivate and enhance the marketing personnel's crisis consciousness, responsibility consciousness, strategic consciousness, law consciousness and service consciousness as important content to grasp the implementation. For the "anti-counterfeiting" team members, Maotai group pay attention to ideological awareness, value orientation, law and regulation awareness of the content of training.


　　


for distributors and stores, Maotai group has formulated relevant policies, will not allow the sale of fake wine, infringement of alcohol and "play The edge of wine." Zhengenguo stressed that Maotai group in the selection of Maotai dealers and their marketing behavior supervision and inspection, whether adhere to the "business integrity", "quality integrity", "price integrity" as the first yardstick. Once found to be contrary to these three "good faith" behavior, the light to give a certain economic penalties, the heavy in the economic punishment at the same time, but also to cancel its operating qualification, by this pure Maotai Dealer team. December 2007, the national thousands of Maotai dealers in Guiyang Collective oath: Integrity management, do not sell fake wine. This successful initiative of Maotai in commercial activities has had a significant impact on Chinese liquor industry.


　　


Zhengenguo stressed that maotai people are still sober to see, things are very state, line endless, need to do things maotai people are still very much. In the future, Maotai group will, as always, persevere, painstaking search, effectively change the growth of Maotai, for the market to brew more and better wine, for the Chinese nation's outstanding brand better to the world for a new glory.