Zhengenguo: The same world drink Maotai

In the foreign wine industry brand into China today, many local enterprises have also learned to "Dance with Wolves," boldly out of the country, began the journey of internationalization. 　　In the liquor industry, Maotai is "going Out" forerunner.　　The ends of the world, Maotai in fact, Maotai very early to go out, as early as the 1915 Panama World Expo, Maotai Fragrant surprised four, and finally won the gold medal, glory in the three major distillation of the world-famous wine list. Maotai is not only a foreign friend to China when the reception of wine, but also many times as a national gift to foreign dignitaries and friends, in 1915, the United States to celebrate the Panama Canal Navigation, China will be maotai as a national famous specialty to the United States government; In 1954, Premier Zhou Enlai met in Geneva, Once used Maotai to entertain the master of Contemporary Art, Mr. Chaplin, Mr. Chaplin was very excited by the mellow aroma of Maotai, very happy Praise way: "This is the real man drink wine Ah!" "Parting, he asked the Premier Zhou, whether a bottle as a souvenir, Premier Zhou was happy to give him two bottles; at the end of February 1972, the Nixon line, after signing the Sino-US" Shanghai Joint Communiqué ", excitedly returned to Washington, eager to tell his daughter about the visit to China, when talking about the situation of Maotai, He took out a bottle of Maotai which Premier Zhou gave him, poured it into a bowl, and struck a match, lit maotai, flames more and more prosperous, will be the bowl will be cracked, making "the First Family in America" greatly surprised ..., every time someone to visit him, he always for each one to pour a little bit to stop, and embarrassed to say: "　　This is the 1972, the prime minister gave me, now only half a bottle, dare not to pour ", it is said, until his death, he did not drink the" Premier Zhou sent Maotai "... The pace of Maotai's going abroad Guizhou Moutai Group secretary, general manager, Guizhou Maotai Liquor Co., Ltd. Chairman Zhengenguo once in an interview, when it comes to Maotai internationalization, it appears very confident: "Maotai as a world-class brand, it must be in the international market occupy a place,　　If only in China is not called the world famous brand; it can be said that in the year wine, Maotai more than all the famous international. In the development of Maotai group also appreciate the benefits of reform and opening up. Based on Maotai to see the world, out of Maotai to see Maotai, go out to the development of Maotai played a great role, during the "Shi Guos" period, Maotai put forward "10 enterprises": "The development of strong enterprises, reform and promote enterprises, management of solid enterprises, quality, enterprise, culture and enterprise, environmental protection enterprises, talent hing Enterprise, science and technology strong enterprise, harmonious prosperous enterprise", this "10 enterprises"　　Concise Way out of Maotai group development Direction---to the development as the first priority of enterprises. "Maotai These years, seize the opportunity to make Maotai for 13 consecutive years to achieve the leap-forward development, ' go out ' is also we seize the opportunity to speed up the development of one of the ways, Zhengenguo reporters said:" Maotai to go out, there are two levels of meaning, a layer is for sales, to all over the world can buy Maotai The second layer is to promote MaotaiFame and brand reputation, to let the world know Maotai is the world's best distilled wine. At Beijing International Airport T3 Terminal's duty-free shop can find a 375 ml of maotai, not only Beijing international Airport duty-free shops have Maotai, all the duty-free shops all over the world have Maotai, this special duty-free shop "small batch blending Maotai" is Guizhou Moutai internationalization of the road, the specific products, is the National wine Sales International representative.　　Last year, Maotai sold more than 700 tons abroad, we will gradually expand sales, ready to spend 5 years to 10 time gradually in Asia, Africa, Western Europe, North America, Australia, Russia to improve the company's sales system, so that Maotai become a world drink in a wonderful flower. "There are people where there are Chinese people," the use of local Chinese, celebrities, Maotai brand propaganda, can be based on local people's demand to 40 degrees, to create demand. To meet the needs of the same time, to guide him, and then create the market. I believe Maotai can definitely become an independent intellectual property rights, participation in international competition in the world-class large companies, large groups.