Zhengzhou Nissan's results will explode

Source: Internet
Author: User
Keywords Performance Zhengzhou Nissan the
This year is the Zhengzhou Nissan "10.20 Plan" of the opening year, although only 42,000 sales in the first half, but hand-held 17,000 orders and the second half of the production of two factories and the handsome passenger and Nissan NV200 double brand CDV exerting force, or let the company for the year 100,000 sales target full of confidence.  With the promotion of CDV market, Zhengzhou Nissan products will be extended to the masses of customers, the company expects to have a breakthrough this year and next year, 2012 to 200,000 sales, revenue will reach a better state, is expected to pull the holding shareholder Dongfeng Motor (600006) performance growth. Hope CDV Impulse so-called CDV (car Derived van) is "based on sedan platform van", in Europe and the United States and other developed countries, CDV and SUV, MPV, sedan and is a large category of automobiles, CDV models are suitable for both the use and commercial. Take NV200 as an example, it and Dongfeng Nissan Xuan Yat model of a platform, the use of the engine and powertrain is now Dongfeng Nissan Tatsu, Yida shared HR16 engine.  Shing is the Peugeot 307 production platform. Previously, has been positioned in LCV (light commercial vehicles) Nissan and Dongfeng "double brand" products Zhengzhou Nissan, mainly for the bulk of customers, sales difficult to have a major breakthrough.  In order to extend the product to the masses of customers, to the impulse, Zhengzhou Nissan in November last year launched the first Dongfeng brand CDV model handsome passenger, and in June this year officially launched in Europe won the 2010 "International CDV Award (Ivoy)" Nissan NV200, to promote the arrival of the CDV era. It is understood that CDV models in the European market good performance, annual sales of more than 1 million units, in the Japanese market, NV200 in the same models in the market share first. Zhengzhou Nissan is also full of anticipation for China's CDV market. Shiming, deputy general manager of the company, said CDV as a regular car category, in Europe, Japan and other developed countries are very mature. But in China, because of the market and the early launch of some of the reasons for the car, the market has not really formed.  According to our current investigation and analysis of the whole market, the CDV market has more than 500,000 objective demand each year. According to the company, NV200 positioning for the micro-customer business activities of the upgrade needs. In the life cycle, NV200 planning volume is 55000 units, the goal of the Zhengzhou Nissan plan in 2012 to achieve. This year, the target is not less than 15000 units, next year sales rose to 340,000 units, 2012 to 55000 units.  Accompanied by the CDV model in China to promote the first, Zhengzhou Nissan to achieve the extension of the Volkswagen customer model, NV200 group procurement and the proportion of individual users has risen to 30%:70%. Sales target this year, Zhengzhou Nissan set up a "10.20 plan", that is, 2010 to achieve sales of 100,000 vehicles, 2012 to achieve 200,000 sales.But in the first half of this year, the company sold only 42,000 units, not half of the 100,000 units, that is not to achieve "more than half of the time, the task more than." In this respect, Zhengzhou Nissan deputy general manager Shiming said that the first half of this year the company completed more than 42,000 car sales, from the time, the first half does have 8000 units of the gap. In fact, in the first half of the budget target is 40,000 units, which is mainly in view of the June NV200 listing, its sales to be reflected in the second half. Excluding NV200 sales, should be in more than 80,000 units, so is the first half, the second half of each 40,000 units. According to the characteristics of the market, the main procurement peaks of the company's LCV products are in September-December each year, although it accounts for only 1/3 of the year, but it is far more than 1/3 of the annual sales.  In addition, as of July 23, the company owed dealers orders to reach 17000 units, which also for the completion of the year's sales added to the confidence. For how to improve the capacity of tension, Shiming introduced, on the one hand, the first factory impact capacity of the bottleneck did some improvement and adjustment, from the current daily sales, the first half has a relatively large upgrade, now the capacity has been basically satisfied. On the other hand, the second plant will be formally put into operation in September, the company's capacity would be upgraded.  Therefore, whether from the market or from the production capacity, the company's target of selling 100,000 units this year is full of confidence. Performance will be gradually released in recent years, because of Zhengzhou Nissan's products and production capacity of the major layout, affected by cost and cost, the company's performance of the listed company Dongfeng Motor Limited contribution.  such as 2009 at the end of the listing of Dongfeng brand handsome guest and Nissan brand high-end light KAKEPUSDA are related to the cost, so, although the company sold 56,000 vehicles, year-on-year growth of 22.56%, but net profit of only 102 million yuan, fell 49.07%. For future performance, Shiming in the Chinese securities newspaper reporter said, Zhengzhou Nissan This two years the second factory investment is larger, there are several products relatively concentrated delivery, certainly involves research and development costs, publicity costs, reflected in the current period of the business indicators, will certainly pull down some of the normal performance. The steps we push forward and the annual budget and current operating conditions are all planned and have not had much impact. With the increase of product quantity, the scale efficiency of enterprise will be changed greatly. There will be a bigger breakthrough next year after a volume breakthrough. 2012 to achieve 200,000 sales target, the revenue will reach a better state.
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