Zhi Dou Daqianzhan: Li Shufu electric car

January 10, the hands of two Zhejiang Taizhou people were held together by electric cars. One of them is Geely Holding group chairman Li Shufu, the industry dubbed as "car Madman", one is the new Ocean Electric Vehicle Technology Co., Ltd. Chairman Bowen, because of addicted to electric vehicles for ten years not regret, also was a "madman" nickname. Now two people want to work together to create a micro-pure electric car to know beans, common to the new energy vehicle market.

"We jointly set up the new Ocean Electric Vehicle Technology Co., Ltd., will be research and development, production, sales and operation of electric micro-vehicle service platform for the main business, to Geely Lanzhou base vehicle assets and Shandong New Ocean Electric Vehicle company to integrate, and gradually form an annual output of 300,000 vehicle production capacity." Bowen revealed that as the company's important production base in the west, the Lanzhou base's annual output capacity has now reached 100,000 vehicles.

This is Geely's third investment in the new energy vehicle sector. Two years ago, Geely and the Condi car industry formed a two-part joint venture to develop the micro-short-range electric vehicle market. Last October, Geely set up a joint venture with the hybrid car battery manufacturer, which developed a technical platform for the hybrid system assembly. The frequent investment cooperation behind, is Li Shufu to Geely in the new Energy automobile domain development strategic choice.

Mr Li seems to be in the next big game in the face of the new energy market, which is being pushed by policy. The game is similar to the way Geely bought Volvo, that is, on the basis of cooperation with the advantages of enterprises, through synergies.

"Knowledge beans" intelligent bucket micro-electric

and "Iron Man" musk from the luxury car to enter the path of electric vehicles, the grassroots of Li Shufu, more optimistic about the development of micro-electric vehicles in China market potential.

"This market will have 10 million of market demand each year, it is based on this understanding, Geely and we come together." "Bowen said. At present, in the industry's view, the development of electric vehicles will show a bipolar effect, one is the Tesla, BMW I as the representative of the pure electric luxury sedan will be the wealth of the elite, but the number is limited; one is like beans such as micro-electric vehicles to environmental protection, transport function to solve the problem of ordinary consumers travel, Its development potential has aroused the attention of relevant government departments.

Qingtai, the former party secretary and deputy Director of the State Council's Development Research Center, said to the 21st century economic reporter that the micro-electric vehicle is a unique market for China, solving the "last kilometer" problem of logistics and travel, once opened, the market will soon form a millions level and even Chiwan level market. As a result, the future of Low-speed electric vehicles, including micro-electric vehicles, may be included in the category of new energy vehicles.

Mr Li, who has always been politically sensitive, may have felt the change in the status of micro-electric vehicles in the eyes of the government. 2013, Geely has cooperated with the Condi car industry to set up the Zhejiang Kang di Electric Vehicle Co., Ltd., the main push to serve the city's public transport micro-electric vehicles. Nowadays, the electric micro Bus operated by group Leasing has been popularized in Zhejiang province, and the operation mode has aroused the attention of relevant government departments.

But Mr Li's attempts have not stopped there. "Tesla now has a market value of 30 billion dollars, it has made a concept, built a tall electric car, sales of 25,000 units a year, the current company status loss, but its market value far more than the traditional auto industry valuation." Micro electric car is a real for the vast number of consumers tailored to the new era of travel tools, if the car in the next five years to achieve 500,000 units, or even 1 million units, then the company's market value will be more than tens of billions of dollars. "Hu Hexuan, a partner at the Jinsha Venture capital fund, said.

The year before last, Jinsha Venture had invested 4 million dollars in the value of the drop of a taxi. Now the fund company is targeting the micro-electric car market. In the new joint venture between Geely and the new ocean, there is also a capital injection of the Sands River. According to public information, November 24, 2014, Geely Automobile, the new ocean electromechanical and Jinsha Venture investment tripartite has formed in Ningbo, Geely New Ocean joint venture company, the company registered capital of 1 billion yuan, the total investment of 6 billion yuan, It is planned to build 100,000 micro electric vehicle bases in the southern Binhai New area of Ningbo 2018 years ago.

Mr. Li is spreading beans everywhere.

"I vaguely feel, whether it is condi or know beans, together with Geely in the future, the minimum investment in research and development will be more focused, combined with the current global electric vehicle development Law, focus on research and development, sharing infrastructure modules and electric vehicle platforms, sharing the competitiveness of the procurement system, which is the root cause of everyone come together. "Mr. Li said.

In fact, prior to cooperating with Condi and the new ocean, Mr. Li has appealed on several occasions that independent brands should collaborate to integrate effective resources, reduce costs and enhance competitiveness. This desire is difficult to achieve in reality, but Mr. Li is now building a collaborative platform in favor of Geely's new energy vehicle development through his own power.

In addition to Condi and Bean, last October, Geely also transferred its own technology assets, such as the Meebs hybrid vehicle transmission system, to the branch power company for nearly 10 years, to share the technical assets of the Force far away from the automotive Power Battery management system, In order to jointly develop a domestic technology-leading hybrid powertrain system platform and system solutions.

Branch force far previously through international mergers and acquisitions to achieve the hybrid electric car battery industrialization breakthrough, the establishment of the first nickel-hydrogen automotive power battery automatic production line. In addition, the company also through the joint venture with Toyota car batteries, docking Toyota hybrid power localization. This is the capital that Mr. Li has valued.

In Mr Li's view, auto companies must not be closed behind closed doors, and should seek broad cooperation to achieve a high degree of synergy. Therefore, he made a "basic line" for the development strategy of Geely's new energy vehicle, that is, "overall follow, focus, recruit, come from behind, and lead comprehensively".

And now is the time for Geely to take action on new energy vehicles. According to the latest fuel consumption assessment standards developed by the Ministry of Industry, this year the domestic car fuel consumption must reach 6.9 litres below, to 2020 this number will be reduced to 5.0 litres per hundred kilometers.

"At present, Geely's traditional petrol car is to high-end development, low-end products gradually to the micro-electric vehicle transformation, which can bring it a lot of non fuel consumption indicators." "Chen, director of the Institute of Automotive Research, Tsinghua University. According to the plan, Geely New Ocean joint venture will launch 100,000 urban miniature pure electric vehicles 2018 years ago. At present, the company produced the first electric car known beans D1 has been off the line, the range of 160 kilometers, hundreds of kilometers of power consumption of 8 degrees.