Zhi Gao: High-end strategy vs New economic normality

In the 2014, the "economic new normal" became a hot word. In the face of the new normal, different industries are active adaptation, active as. Farewell to the rapid growth era, air-conditioning industry into a new stage of smooth development, air-conditioning enterprises have to find new opportunities and ways to break the old pattern, to establish a new order. The new normal is not only a challenge, but also an opportunity, "in the face of new opportunities, to meet new challenges, we will again take the strategic transformation of the sonorous pace, accelerate the core technology independent innovation, deepen the building of high-end leading brands." "December 23, in the Chi Gao global brand strategy and signed into the Dragon press conference, Zhi Gao Holding board chairman Li Xinghao firmly announced that Zhi Gao will lock higher targets, full speed sprint billion targets." The footsteps of a solid and firm high-end transition strategy to open the future exports more than 200 countries and regions, all over North America, Europe, the Middle East, South America, Southeast Asia, export stability in the top three of domestic industry, the highest price of products in the industry first. Roughing 21, the annual output value of more than tens of billions of dollars, chi-High air-conditioning interpretation of a period from small to large, from weak to strong, from quantitative to qualitative changes in the glorious course. In the view of Zhi Gao, 2003 can be the demarcation point of the past 21 years: the previous decade for the first phase, the basic completion of the industrial layout, including product positioning, industrial chain construction, capacity layout, channel development, etc. thereafter, into the second phase, capital internationalization, marketing globalization, manufacturing localization of the common exerting force, Product premium capacity and brand image greatly improved. At the press conference, Li Xinghao The new strategy: to meet the changing needs of consumers as the strategic starting point, to promote high-end product structure upgrades, high-end technology upgrades, intelligent manufacturing system upgrades. "At present, air conditioning users have not only focused on refrigeration, heating and other basic functions, demand more diverse." "Chi-Gao air conditioning that into the internet era, intelligent, interactive, healthy, artistic will become the trend of consumption of air-conditioning." The footsteps of a solid and firm high-end transition strategy to open the future exports more than 200 countries and regions, all over North America, Europe, the Middle East, South America, Southeast Asia, export stability in the top three of domestic industry, the highest price of products in the industry first. Roughing 21, the annual output value of more than tens of billions of dollars, chi-High air-conditioning interpretation of a period from small to large, from weak to strong, from quantitative to qualitative changes in the glorious course. In the view of Zhi Gao, 2003 can be the demarcation point of the past 21 years: the previous decade for the first phase, the basic completion of the industrial layout, including product positioning, industrial chain construction, capacity layout, channel development, etc. thereafter, into the second phase, capital internationalization, marketing globalization, manufacturing localization of the common exerting force, Product premium capacity and brand image greatly improved. At the press conference, Li Xinghao The new strategy: to meet the changing needs of consumers as the strategic starting point, to promote high-end product structure upgrades, high-end technology upgrades, intelligent manufacturing system upgrades. "At present, air conditioning users have not only focused on refrigeration, heating and other basic functions, demand more diverse." "Chi-Gao air conditioning that into the internet era, intelligent, interactive, healthy, artistic will become the trend of consumption of air-conditioning." 2012 years February 8, the world's first variable frequency cloud air conditioner in Chi Gao pioneered, completely subversion of people's traditional understanding of air-conditioning. Since 2012, Zhi Gao played a combination of boxing, trying to create opportunities for cloud air-conditioning popularization. Suning chain in the same year to establish a number of cloud air-conditioning experience pavilion, the following years in the national key cities held a cloud air conditioning summit Forum, cloud air-conditioning tasting meeting activities, so that the industry really understand the trend and advantages of cloud appliances. 2014, by Zhi-Gao-led, other companies to participate in the development of the global smart home appliances industry first cloud air-conditioning standards by the Guangdong Provincial Quality Supervision Bureau released, more prominent Zhi Gao in the field of intelligent air-conditioning authority and leading position. Independent innovation, Bear fruitful. At present, a number of scientific and technological achievements of Chi-Gao to fill the gap, especially in the energy efficiency, mute, health integration technology, new energy composite applications and other aspects of the world's leading, fixed-frequency, energy-efficient air-conditioning has been 6 times to refresh the world energy efficiency record. In the various national energy conservation projects, the number of aspiring high winning products and energy efficiency than all the industry crown, become the vanguard of energy-efficient air-conditioning, energy-saving technology benchmarking. Open channels to innovate new business model to bring new development space "the channel is the world." "This is especially true for air-conditioning companies," he said. As early as 2002, Chi-Gao held a meeting of up to 6000 participants in the global supplier Conference, a strong impetus to expand the channel. 2003, Zhi Gao based on the characteristics of the domestic market, as well as the future development of commercial business, creatively put forward a channel "dual-track". With the development of the market, Zhi Gao will channel "dual-track" to expand into a "diversified", gradually to the professional cascade distribution channels, home appliances chain, direct business center, stores and other pluralistic mode of coexistence. After, Zhi Gao and adapt to the wave of E-commerce, since the building Network mall. The use of Internet thinking, better meet the user experience, will become the focus of exerting force next year. To this end, Chi Gao creatively launched three major marketing projects: first, the introduction of Zhi-high wealth treasure app, whether consumers or distributors, as long as the download and registered members, you can sell Chi high air-conditioning, free from the inventory, stores, funds, personnel restrictions; the second is by selling sublet, in universities, government and other public places to launch leasing services, Help these institutions to solve the funds difficult, difficult to manage; three is resell for send, start "three years to have car class to give 10 million cloud air-conditioning" plan, by this attract high-end consumers gathered to Gao Yunping platform, for the introduction of more follow-up value-added services to pave the way. Under the new normal economy, Zhi Gao efforts to achieve high-end transformation, actively resist external risks, sprint enterprise development of higher goals. --This article is reproduced from the People's Daily