Recently, China's best internet advertising enterprise, digital marketing first Choice Zhi Xun again, the introduction of the domestic leading advertising platform, with the help of text, pictures, flash, video and other forms of expression, gently in the eyes of consumers in the view of the delivery of exquisite, soft ads. The introduction of advertising services in the text, become a strong complement of Zhi Xun Digital integrated marketing model, accurate, directional coverage, for advertisers to provide convenient and effective delivery services. With the increasingly mature Internet users, image advertising marketing effect has been greatly reduced, the current Internet users of the purpose of online behavior more clearly, more rational behavior, can selectively absorb information, and information content and information coverage of a wide range of news content page become the most concerned about the local users, The advertising value of the news page will also be increased. As an expert in digital marketing, Zhi Xun's text ads can help advertisers solve the most practical problems of traditional Internet delivery. High market share positioning quality flow Zhi Xun has the most complete, the most classified, the largest flow of high-end Internet resources, from the level of the market share of millions of users to catch the reading eyeball. Relying on the high quality flow platform, Zhi Xun the use of large data analysis through the Netizen search, browsing interests and habits to pinpoint users, and through a rich variety of creative presentation forms, a comprehensive coverage of the vast number of Internet users, in the text ads in the field coverage of more than 75% permeability. Accurate positioning through the target population through the analysis of the specific needs of customers, Zhi Xun will need to be sorted into keywords, using text, pictures, flash, video forms, combined in different Web site content pages. When browsing Web content, users will find that some keywords have been added to the chain. Zhi Xun Advertising, article content and keyword combination, when the mouse over these keywords, ads will automatically show. Humanized operation and scientific data guidance in the launch, Zhi Xun for advertisers to provide the most convenient operation backstage and the most professional data analysis, real-time data analysis and optimization recommendations to promote more efficient. Zhi Xun Advertising has the following advantages: Accurate direct, higher advertising value. Zhi Xun ads focused on the end of the page, is the most focused users read the page, so the ads can deepen the impression and memory of readers, according to the interest, the conversion rate is higher. In this paper, advertising is especially suitable for brand marketing, product release, activity notice and other publicity, capture the user's interest point, key words, to achieve the advertisers and netizens browsing interaction. Integration of traffic resources, covering the entire network of users. Cross-site sales of the form of advertising is the most attractive marketing reasons, as the traditional internet advertising supplement, the text within the advertising is not limited to a certain platform, covering the entire network of Target customers, fully tap the potential of web traffic. The cost can be controlled and the conversion rate is efficient. Zhi Xun in charge, said that the text in the form of various advertising, brand advertising performance and memory has been greatly improved. In addition, the advertising itself does not occupy the site has resources, does not affect the speed of browsing users, cooperative media does not need to advertise and investment has any cost input. ForThe most powerful supplement to Zhi Xun marketing means, the advertisement in the text will be with "Zhi Xun advertisement Network", "Zhi Xun LBA advertisement Service" Together, lead to the digital marketing field of launch upsurge, a soft, accurate, the effect of the new Internet marketing war.
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