Zhidong: Piracy is also a first taste after buying marketing model

Zhidong: Piracy is "first taste after buying"-software genuine wave of domestic software industry breakthrough from Lenovo, founder and other domestic several major PC manufacturers and Microsoft signed 1.7 billion U.S. dollars genuine operating system orders of the moment, Microsoft genuine in the Chinese market income in a low-key for many years, finally entered the harvest season, This can not help but remind people a few years ago, Bill Gates once angered the Chinese words: "People like to steal, to steal let them steal our good." "Is Microsoft a foresight or a premeditated plan?" Most public opinion in the country now has to admit the fact that Microsoft has tightened its net by "condoning" piracy wool. We cannot ignore this trend in the current one big background: Our government recently issued a series of government departments, PC manufacturers and enterprises to install the original software has made mandatory regulations, the domestic software is the wave of legalization. Believe that 1.7 billion dollar genuine order is just the beginning, the next genuine software to order a big single will winner? Will Microsoft be the biggest profit maker? Does the domestic software industry have the opportunity in the process of legalization? How to break through? Not everyone can answer these questions, but China's first to write a Windows Chinese platform, witnessed the Chinese software industry for many years, from software to network and back to the software industry, the domestic software industry leader-click Technology President Zhidong, undoubtedly has a say. The biggest profit of software authenticity is that Microsoft has become a reality the Chinese government to promote the software is genuine, is in the government departments of Integrated software, system software and professional software and the basic authenticity of the general software part of the premise. April 10, Mii, the State Copyright Bureau, the Ministry of Commerce, the Ministry of Finance and other joint issued the "on the computer pre-installed genuine operating system software related issues notice", "about government departments to purchase computer office equipment must be purchased pre-installed genuine operating system software products notice." This suggests that future PCs without a genuine operating system will not be marketed. It is widely predicted that Microsoft will be the biggest profit winner of software legalization, "this is already the reality, Microsoft is the most successful and profitable software company in the world." "Zhidong that Microsoft's monopoly is not only in China, in the United States, Europe, Microsoft has received a monopoly investigation," nature is so. Click on Technology president Zhidong: Piracy is "first taste after buying" zhidong in describing his attitude towards Microsoft, using the "awe" and "appreciate" these two words. "We can hate Microsoft for being too successful and overbearing, but no matter how much we hate it, it's going to be a disaster if Microsoft's system doesn't work today," he said. Piracy is also a taste of the first to buy the marketing model Microsoft's operating system today occupies 95% of China's computer desktop system, compared to its genuine four-digit price, without piracy Microsoft is almost impossible to achieve the current "de facto monopoly" status. Piracy is the most powerful in the market is the representative of Microsoft's foreign general software, piracy in fact become a kind of "dumping", a kind of occupation of the market is not normal way, "MicrosoftPiracy is not necessarily a deliberate indulgence, but even Microsoft has to admit the benefits of piracy. "Zhidong said. "Piracy is also a taste after the purchase of the marketing model, and some software manufacturers in the mass piracy is actually stolen after the music," Zhidong advocates for the objective view of piracy, the first to resist piracy is certainly the trend, but have to admit, cheap piracy has promoted the rapid popularization of software, Most PC-mounted software is not required, and users will not buy it without piracy. Therefore, the user through the use of pirated a software, after he had to buy a genuine choice has a positive guide, the "first taste after buying" method for the software manufacturer is beneficial. The influence of software authenticity on the domestic software industry "mixed" software to the authenticity of Microsoft has been in China's largest order, whether the domestic software industry also have the opportunity to take large orders? Zhidong that the software is a genuine movement for China's software industry is the opportunity and challenges coexist, "mixed." The software will make the foreign software that has already been popularized by the piracy, occupy the market and squeeze out the development space of the domestic similar software. "China's Internet is growing in the storms, and China's software industry has been growing in the greenhouse." "Both the first person to write the Windows Chinese platform, but also the founder of the Sina Network, the software and the Internet Zhidong after years made such a judgment." China's accession to the WTO has been five years, many of the protection policies on the domestic industry have begun to fail, and software companies that previously obtained orders through market access are facing challenges in an increasingly internationalized market, "many manufacturers may no longer live, but some of the fools who can't afford to die," Zhidong said the legalization may prompt domestic software companies to shuffle, "in order to protect domestic software and let users use bad products, the loss, should be determined by the market." On the other hand, domestic software in the legitimate will not do nothing, "the domestic software industry has a good result." Zhidong said that from the 28th session of the World Software Engineering Conference held on 24th, we can see that the size of China's software industry from 2000 to 59.3 billion yuan to 2005 of 390 billion yuan, in the global market share also increased to 3. 55%, higher than India and Korea. The software will make the "piracy on the manufacturer's harm will be reduced", zhidong that domestic manufacturers operating costs lower, in the generic domain software can provide a lower price, and this low-cost advantage "in piracy is not reflected." In the General software field, the global pricing system of foreign manufacturers "binds their hands and feet at home", while domestic software is more flexible in price and service. The dilemma of China's software industry: the marginalization of survival and the marginalization of the Internet survival: data show that the current domestic companies engaged in general software development and sales of enterprises in all software enterprises in the proportion of less than 10%, zhidong that this ratio shows that domestic software enterprises in the industry is generally marginalized, general-purpose software requires high cost inputs, at this point, Chinese enterprises can not compete with Microsoft and other foreign software giants, have to focus on specialized software and industry-class software, and these areas of software is often foreign companies do not want to do, domestic software companies to find the gap between the development space. Or to be satisfied with working for foreign software, developing products that combine with foreign software, the result is that domestic software companies "generally not long, the software into blue-collar, the software industry has the most attractive part of the feeling of". Zhidong expressed regret at the marginalization of the current domestic software. Join the Internet: "The internet has grown so well that it has obscured the brilliance of the software industry." "Zhidong aware that the development of the network has posed a threat to the software industry. In the Internet's high income, high options, such as the temptation, the software talent stream to the network, many software companies from the software industry, diverted to do the internet business. The history of domestic software development of several well-known figures such as Shing, Bao, Baijun, etc. have or have served as the top of the network company, or the company's main business to network games and other Internet services, "when the four-pass Lee did not also founder of the Sina network?" Zhidong that he was one of the software industry runaways who had defected to the Internet. A lot of money and resources are being sucked out of the strong internet, software industry is really a little "soft", "tens of millions of of billions of dollars of investment is not a big deal for the network, and now 10 million dollars in investment for the software industry is not great." "Zhidong said. The breakthrough of China's software industry--the creation of a new industrial model "the current software industry model is established by Microsoft, it is certainly the most profitable, the best way to break out is to create new rules of the game." Zhidong later cited several examples to prove his point. Microsoft defeated Netscape 10 years ago because it created new rules in the form of a bundle of browsers; Google now poses a threat to Microsoft because it creates a free service model, "Everyone likes free stuff, which is just right." Linux also takes a place in the competition with Microsoft as a shared model of Open-source software. In addition, the development of domestic Internet in the software industry poses a threat, but also an opportunity, network, communication is a rare domestic industry among the world-class industry, "if the software industry can combine this advantage, create a new industrial model, market shape, you can turn the disadvantage into an advantage." Zhidong always emphasizes that the best way out of the domestic software industry is mode innovation. At the same time, he also said that he led the click of technology currently dedicated to the development of collaborative software, is to be through the software and network, communication combined to create a new model, Zhidong on the future of collaborative software market prospects are full of confidence: "This innovative industrial model will be international, I believe this path is right." ”