Zhidong: The Internet is completely different.

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Sina has been away from the brilliant period of 6 years of time, from the collaborative software to instant messaging (IM), Zhidong a short detour. He now finally sees clearly: the Internet's "play" is completely different from the past.

I do not know is to gamble at one breath, or his ability is still confident, Zhidong dream that they will be able to create a more brilliant than Sina's career. Now he is the third time to start a business. The thing he's going to do this time is "crosscutting" in the Internet field. He believes that many people will make money with him in the "big family" he designs.

The internet has changed

He suddenly realized: his best is the internet rather than software, should adjust direction, return to the Internet, rather than stuck in the development of software products and services. There are many opportunities for the Internet, only personalized applications are popular.

After leaving Sina in 2001, Zhidong's third venture was to collaborate software. In his mind, the belief that "communication" is the most needed thing in the future Internet. It should be said that his chosen direction is not a problem, but there are some minor deviations in practice.

After three or four years, Zhidong did not reproduce as much as people expected. Hesitation, he suddenly realized a truth: He is best at the Internet rather than software, should adjust the direction, so that "instant communication" this concept in the Internet field, rather than stuck in the development of software products and services. In 2006, he began to adjust the direction of click Technology and decided to turn around and fight the Internet.

Now, he finally wants to know what he should do, how to live with QQ differently. "There are opportunities to do the internet every day, but entrepreneurs need to be clear: the Internet is not the same as it was 10 years ago, and Sina's success is now not replicable." Zhidong that there were few internet users and little Internet applications. Several major portals have been established, just as in the desert oasis, must be all-inclusive, what all provide to meet the needs of netizens. However, now the Netizen has 160 million, various websites up to hundreds of thousands of, each subdivision industry has a large number of participants, this time only personalized application is popular, so to "single-minded."

At that time, QQ in the field of instant messaging (IM) has a single large, but its founder of the Centaurs still think that the market still exist opportunities: "Im for Tencent is just a chance, we just grasp it, of course, this is not to say that there is no longer an opportunity in the IM domain. "Analysys Consulting analyst Yanling also think the IM market also has the opportunity, but it is important that the new IM products must have their own special positioning, need to distinguish from existing business models, but also need to cultivate their own characteristics of the user base." Obviously, Zhidong is to seize this opportunity to do a different mode with QQ im out.

With partners

By working with a variety of partners, slowly forming a family. My mission is to make the big family this platform, focus on more family members, together to charge users, and then everyone divided into.

The reappearance of the Zhidong, this time brings a completely internet product--lava-lava platform. Zhidong said: "Others think I am doing the Internet vertical application, think I will compete with QQ, in fact, I do is horizontal." I am a platform, through the cooperation with various types of partners, slowly forming a family. ”

According to Zhidong's vision, this instant messaging platform, mainly with two types of partners: one is a variety of value-added services, such as video conferencing, network fax, corporate SMS, real-time translation and other value-added services can be embedded in this platform, users choose which function, pay the function of the money, At this time Lava-lava is like a channel business; another kind of partner is the application developer, for example a website needs to have the function of instant communication, can take the Lava-lava system to take, according to own website characteristic makes customization, can change the interface, change the name, become more conform to own website. Then Lava-lava was like a tool.

Zhidong This description of the future of the industry chain of money-making model: from the upstream value-added services to the middle of the Lava-lava platform, and then to the downstream application developers, the service will flow down this direction, money on the back of this chain flow, and then the various types of manufacturers together into. "What I'm doing now is putting the platform together, pooling up and down partners, charging users, and then splitting them up." Zhidong says this is his basic idea of using the internet horizontally. "I and QQ, MSN practice is completely different, they are doing vertical, what applications do their own, the system is closed, and I am horizontal to do, the system is completely open." They can be successful in the vertical field and my horizontal platform can be successful. ”

More open than your opponents.

The success of Windows lies in its openness, only more open than it can achieve greater success, only more open than the opponent to achieve rapid growth.

Zhidong want to build this platform, the pattern is very similar to Microsoft's Windows platform. Windows platform is the integration of thousands of kinds of applications, these applications if the promotion is difficult to accept, but with Windows can be easily extended to the user side. The fee is also shared by Microsoft with its partners, so there is a well-known rate in the industry: Microsoft earns 1 dollars each, and partners earn 8 dollars.

"The success of Windows lies in its openness and its openness to greater success." Zhidong thinks so. To make Lava-lava more open, he did two things: first, all Lava-lava users give a GID number and they can communicate with each other. For example, users who register on a game site can communicate with users on another social networking site. Second, with other IM software interconnection interoperability, now has been realized with MSN one-way interoperability. That is, if you are MSN, Lava-lava users, login Lava-lava do not need to sign in to MSN, you can see their MSN friends, you can directly talk.

The purpose of this is clearly to achieve rapid growth in the number of Lava-lava users. According to Zhidong's vision, when users grow to a certain scale, he and his collaborators can charge users. Although Ma is optimistic about the IM market, it is not optimistic about this model. He said: "In fact, there is such a model abroad, but the specific operability of how strong it is difficult to say." The so-called alliances in the economic sphere are, in fact, the most unreliable relationships, particularly in the case of too many interest groups involved, which are inherently more unreliable. ”

Theoretically, there is no problem with this model of Zhidong, but many people choose to wait and see, and there is no hurry to follow up. In this respect, Zhidong said that the first move is really difficult, relying on their own personal relationships one by one to convince, now the situation is just getting better. "At first no one dared to cross the river, and everyone was watching by the Riverside. And once someone succeeds through this model, it will be popularized quickly. "After a year of efforts, the number of Lava-lava merged registered 20 million, active users reached 1.6 million." Zhidong said he has now basically gone through the most difficult stage of the start: "We have signed a group of partners, including Ufida, cuddy nets, they will bring Lava-lava to the user." Zhidong self-confidence: This time, he is not too far from success!

Although Zhidong maintained the usual self-confidence, but yanling that the most important thing is the development of IM marketing efforts, how to obtain more users, and then use effective means to stimulate the user's active degree is a key issue. As an industry analyst, she sensed that she had received little information about Lava-lava.

Clearly, the market situation is not as rosy as Zhidong thought. According to iresearch statistics show that 2006 QQ and MSN occupy the Instant Messaging market (IM) more than 90% of the share. Compared with Tencent 500 million and MSN more than 270 million registered users, Lava-lava's 20 million registered users are dwarfed. As one senior analyst in the Internet thinks: interconnection is not a technical issue, but a matter of interest, if Zhidong cannot find a way to balance the interests of various IM vendors, then he is still far from success.