Zhiquan Entrepreneurship Full Reflection: Those years I "destroyed" brother!

"No partnership, no one is your real buddy!" On April 13, the Dark Horse will "http://www.aliyun.com/zixun/aggregation/12535.html" > China Partners "sharing meeting, the Dark Horse Council, Zhiquan founder of the network issued such a view." In many people's opinion, this seems sensational, but for Zhiquan, it is experiencing the feeling of pain, but also the primordial of his own "destroy" a brother. The following is Zhiquan Readme.

Last article • Bowser

Bowser network is a very careless of their own business, it let us these people into a huge market circle. Now looking back, we in 2006 to choose to sell large appliances online is a mistake, there is indeed a consumption value, the profit margin is also relatively high, electric business is also very fast. But the business is too big for us to be able to do it, both in ability and in resources. Fortunately, we have a better understanding of the industry, do a very fast, a few years to do a few billion, by March 2012 when I left, Bowser net of the scale has been nearly 2 billion yuan.

The cooperation with Gome was a failure.

We have a big business, but it's bad that we have basically net profit for 2008 years from beginning to end, but we can't get the profit at all. Do not have to consider the market problem, as long as the company to consider the operation of a good, January 2009 month sales 18 million. But when you are in this state, you will feel very painful, because resources do not keep up, if resources are greater than output, you are relatively happy, but if the resources are not used, the team pressure is enormous. And the first venture, you do not have the so-called halo effect, rely on their own several brothers, but only a few brothers certainly is not enough.

Because of the financial crisis, the second half of 2008 and 2009 all the year round VC closed the door, few people do investment. In the first half of 2010 years, we decided not to play with VC, but choose to play with industrial capital. And before Baidu shot is very unsuccessful, Tencent has not shot, E-commerce must be three to support: Supply chain, capital and flow, Tencent belongs to the last, but until the second half of 2010 Tencent to do. So we chose Gome, the results of cooperation with Gome we also know that last year we left, leaving is a variety of comprehensive factors, but also voluntary, for me personally or the team, this is a kind of happiness. Many entrepreneurs will encounter such a dilemma-their own enterprise scale up, but the problem is very big, life is not you want to live, a feather! I am not familiar with the old, but I know Liu the present day is definitely not their own thought, but when the rack to go up, you can't get down, Responsibility drives you to walk painfully forward.

Zhiquan, founder and former CEO of Bowser Network

After the completion of mergers and acquisitions, I told the team people do not think about the money things, we put things in a good direction to do, completely do not take into account personal interests, and do not put their identity too heavy, how to do it. But this approach has a good side, but also encountered a team and the whole system of integration and communication problems. such as Gome and suning reform and opening up the big enterprise is with China's demographic dividend and reform and opening up, it can be said that the founder of the courage is relatively high, but also requires the entire system to be super strong implementation. Most employees in such a corporate culture and management system, after a long period of adaptation, training and sharpening, and our original thinking point of view, the style of doing things, there are indeed some differences. When I left Gome, I said it was genetically different and wanted to show that something was hard to change.

There's nothing I can't carry.

It's hard to find a second one like our team. We started our business in 2006, smashed 40 million yuan, constantly smashed, we even borrowed usury, by day buckle. Our team has not been paid for half a year, I put all the things into, the pressure is huge, we found that we do not seem to be able to carry. But at the same time, the fact tells us that there is no carrying things, we have to cooperate with the United States after the talks, unfortunately, because some of the special cause of the time is not in place, when we realize that we are running out of ammunition, we found that we did not die.

When many of our brothers left after leaving the business basically did not become, I found a few reasons, they put forward the slogan are others do not, we have to do, will certainly be able to earn money. But now there are a few businesses can be a business that has always been able to make money, the whole team will be scattered.

Our team is OK, when at a loss, every month branch offices will return to Beijing to meet, I told you, as long as we insist on a day, we must have hope. In addition, what we do is valuable to the community, so that consumers benefit, at the same time to promote the industrial chain progress, so that more efficient, choose to conform to the trend, there is the direction of social value, should be right.

To 2011 years, when the brothers to do the electric business, as long as in the first half of 2010 did not fall, all got the money, even a year or two of the company have to get the money, I did not see a did not melt into the capital, we basically calculate the slow. Of course now they have a new round of pain, because the great sadness after the big swell.

Medium Brothers

The brother I destroyed.

Last night when I finished reading the film "Chinese partner", I chatted with my friends, and I was "ruined" by a good brother. He bowser with me when he graduated from college, and he was the one who started it. But a person of great ability and ambition is often distinctive, or the advantages and shortcomings are very prominent. If such a person you do not use, destroyed him, the company is also destroyed. This trait people often pursue to do things to the extreme, but also tend to force employees to the corner, supposedly the most suitable for e-commerce retail channels, because the first thing that the electrical business success is must meet the principle of low-cost, if not this competitive advantage, you can not do a good job. But employees are people, you are too aggressive, there is a very negative and even destructive side. This piece of me decentralization too much, the authority is not defined well, resulting in the company's role positioning a series of unclear. I think everyone will enlarge their role, will feel that they pay a lot.

If there is no Chao and Tong greatly play the role of "New Oriental" is the same, but no "Mr Yu" certainly not, the film has not been made clear to this issue. Because the role of Chao and Tong is a technical talent, these people are concerned about the enterprise is not good enough, not the problem of life and death.

For a company, executive force is very important, we do one thing, do not have an optimal solution, the solution as long as the right, even if the efficiency is lower, the same is a good result. Even if your best plan is excellent, implementation is not in place, we do not agree, there will be problems, must have a core, must let the team mutually unconditional trust, if not, I find it difficult to go down. And I have been tolerating that brother, I later talk to friends about this, friends said you have to remember, some people are destined to be unable to cooperate. For example, if I authorize one thing for him, he will think that it is his affair, and when I judge the matter, he feels that I have harmed his authority and moved his interests. At this point, I think the company will definitely have an accident, so it is not me to go is he to go, in short, must change this state and situation.

What happens when a partner breaks up is often unexpected, even very disappointing, and very hurt. Now that I think about this kind of thing, I feel that I have a lot of responsibility, because when I change from a laborer to a boss, I don't realize how to be a boss, I don't realize my boss's responsibility. When I was the company's largest shareholder, still always hope to rely on others, I hope others can help me share the responsibility, do my duty, however, this obligation should not be done, the responsibility should not be carried out by others. If you do such a thing to others, it will cause a great change in the mentality of others.

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There is no partnership venture.

I don't think entrepreneurship is a partnership venture. The idea is that you start your own business, or in a company, if you are also a so-called partner, you are ready to be obedient, you must obey others.

I agree with Shi Yuzhu's practice, I think he can go to today is because he sees through the core team's formation problem. If you really think of someone as a partner, you're a fool, and the worst part of the movie "Chinese partner" is that "Mr Yu" was initially too much of a friend. But no one is your real friend, in every thing can not have real buddies, the so-called values are only relative thing, you do not put the values of the same amplification to the interests of the test him, or as the difference manifests, the relationship must be finished. Just like putting power in a cage, each partner has to set his own position, and no one will be with you.

Partners are limited

I think that the so-called partner is limited, it is meaningless to see that the partner is not an extension of your body, you should never want to control others completely, or let others be completely stick with you.

Second, as far as possible to put the Brotherhood into the work, the cruel side of the system to go, this system must be written dead, can not replace the system with feelings, or with feelings to replace the interests of the actual division. Just like the story of the egg, a do not eat eggs, every day to the B, the result came to the c,a eggs to c,b will not dry, think you why give C? benefits are the same, you can moderate to a point, but do not form inertia. Never really the so-called partners, this is my current entrepreneurial experience, the brothers here I will also say so, we must make this thing clear, otherwise can not play.

And the company must think clearly who is indispensable, who is the most important, who is to pay the most. Here must want to understand, for the long-term development of the company, who should be more benefits, who are more.

Don't draw equity Pie

Two days ago there was a brother, and now do a good work of art, and meet me to talk about the partners, ask me how to use options and equity incentives, I said why do you do this thing? You do this thing is to reduce costs, hope others with you a heart. But this thing is a false proposition, you use equity and options in exchange for management costs, can really reduce costs? The entrepreneur is better able to care for others than to draw an invisible pie for others. Not necessarily that money is the only solution, everyone's needs are different, some people need your respect, some people want to go closer to your relationship, someone want to more gossip, such as the event announced 5 minutes ahead of time to tell him, he will be very useful, everyone's difference is very big. Rather than using the GAO approach, think about what the backbone of the workforce really needs. Like the film "Chinese partner" in the same, xiaoming role to give Chao a villa, can not solve the problem, Chao want is respect, so Xiaoming Chao Crown a laboratory.

The stakes and options can be very damaging to both sides, because once he gets a stake, you're going to have a high demand for him, and when you ask him, it will make you even more disappointed. And when things come to you, you'll find that you're the only one who can be relied upon to carry the pressure on your own, no one to help you share, and there will be problems when you share it. When you want to release stress, you'll find yourself digging a hole and putting yourself in a lot of burden.

I remember when Liu wrote this letter to Yang, you first is a chicken, you grow into a big chicken when no one admire you, when you grow into a turkey, no one admires you, only when you become an ostrich, others will admire you, because you are bigger than others. Therefore, your sharing will not bring any benefits, will only bring you unnecessary management problems.

Source: I black Horse