Zhong Talk about Network marketing: disorderly fist can't kill old master!

Zhong (Izhuangshuai) micro-service number is established because the number of Zhong (Zhuangshuai) personal number of more than 7,000 people are limited by the micro-credit restrictions can not add friends, this number is really want to be a common number chat, although there is a bit of trouble, but at least there will be no number of restrictions, Want to find my advice or flirt the handsome powder can still send information to me, unfortunately can not actively send information to everyone (public number limit within 48 hours if the other party did not send information over, can not actively send information past).

This service number has been three times, two times for the secret training course (check the historical information). Later found that the text message can be some of the content expressed more accurately, this service number is not the main purpose of course advertising, of course, business in order to make money inevitable, this first, can not stand the handsome powder may be canceled at any time, the biggest loss is also less understand some dry goods, Since the beginning of 2008 I have developed a good habit, that is, through the form of writing records of my work encountered problems and experience, summary, so basically are actual combat content. Personal blog has been adhering to the update, the site domain name is cool, is: zhuangshuai.com

Return to the topic of this article, this talk is I in Shanghai a peer-to-peer consulting clients, they are my first and currently the only one package of annual telephone consulting customers, this project Why do I take? There are three reasons:

One is that the CEO is my students, especially studious, from the president of the class strategy to the executive level of the courses are run to learn, so the whole team is also very studious, and innovative spirit;

Second, when I say this consulting project, the speed and speed of payment are very fast, and trust me more attentively. Follow-up proved that the CEO in the recruitment, management, all stressed the executive power, what to do is the highest and very fast.

Third, the psychological ability to withstand a stronger, because I speak very straight, I think the wrong will be blunt, sometimes the rise of speech is not too polite, not high estimation of the final will not bird me, cooperation can not continue!

Since January after the establishment of the consultation has been consulted five times, each time 1 hours (20 times a year), the cost is not high, but they feel that the effect is good. So it went on, the first four consulting sites are not online, so basically are not on line before the website product design details and operation mode of consultation, I based on experience and the characteristics of their site and peer-to-peer industry to understand carefully (I am more serious, learning speed is faster, in order to serve this customer, Self-Study a lot of peer-to-peer knowledge, analysis of a lot of similar sites and reports, information and so on.

Before the fifth consultation I happened to have another project in Shanghai, so I stopped by their company and gave some suggestions and methods for the next network marketing. This is done before Children's Day telephone consultation, according to the process is still consulting the first two or two years sent me the requested information, this request is to summarize all the promotional channels sent content, in the form of Excel form.

A total of three statistical forms, respectively, "Baidu know is included in the issue of collation", "Forum soft Wen Record", "soft Wen published report." After reading the contents of these three sheets, first of all, yes, they are. Through these work will be the first two pages Baidu search site name is basically a website related issues, publicity, news information, let's not clear what this site is doing netizens can have a general understanding, this is in the PC age basic marketing content work. PC traffic in Peer-to-peer industry is still very important, so this job is needed to do, they passed me this time face-to-face guidance to do well.

As a responsible extended, and want to develop their customers to win more Word-of-mouth to obtain more customers of the hundred-joint consulting founder, after reading the contents of these three tables I still very directly point out their network marketing mishap! (originally wanted to take a screenshot of the document content, due to the confidentiality of the customer involved, so direct analysis)

This mishap is "disorderly": remember Ma Yun once said a word: electric dealer is actually disorderly fist kill old master! Anyway, Taobao, Cat has been successful, and everyone may only remember such a sentence, it is possible to generalize. Once I was doing Taobao shop, the truth is firmly believed, because I was a disorderly fist dozen, 10 years ago a year to do more than 2 million of the annual sales level. But then there will be no more, chaos can not go on.

This customer in the first stage of network marketing is not according to what I said to do a marketing plan, recruited a very strong executive force industry experience and industry resources are quite rich girls, directly on the line began marketing.

What is marketing planning? There are actually three important things to plan:

First, the definition of marketing objectives, the original advertising industry defined by the crowd has been completely inappropriate to use the Internet, what age between 25~45岁, annual income of 50,000 yuan .... The internet's definition of the population will be further subdivided: a geek like millet: is a group of people like to upgrade mobile phone systems, download a variety of app trial, bubble Professional mobile phone forum, like a Amoy brand definition of the tourist crowd: is a group of people like to travel, like the big Aunt app is for menstruating women ... Therefore, the marketing goal should be subdivided and subdivided.

My suggestion is that as a website you want to be different from other similar sites, is mainly reflected in marketing goals (or fans) of the difference, because you target a group of people: such as the hot Mom marketing, when they come, as long as your online communication method is convenient, these marketing target audience will give your site a lot of advice, For them to modify the adjustment or development of products, finally you become special, on this basis to attract a broader group of mothers, and gradually expand to the father of the crowd ...

On the phone I asked directly: who was the original marketing target of the iphone? Everyone handsome powder can think, reply to me!

How do you define marketing goals?

The best way is through a variety of network methods to do research, in fact, the process of research is to find a trust site to target people. The last time the hundred-Reading society and the United Tuo Tuo workers sold 1000 kg of Litchi, but also collected more than 1000 questionnaires, more than 1000 questionnaires for their operational improvement and optimization is a huge help.

This is a very traditional approach, but with the internet and mobile Internet, the views collected are more and more rapid. It took only 40 hours to help Tuo Tuo's collection of more than 1000 questionnaires!

The second is the marketing stage to set good, generally for the new site, the first stage is to play a trust card, how to play trust? A lot of learning, CEO endorsement Poly-Mei Achievement jobs did the ultimate, this recruit I have used, and now also in use. Only for the CEO's high demand, professional managers of the CEO cautious use, the founder to use more reliable.

The second is to engage in joint, the Hundred Reading Society Tuo tuo Workers, the hundred read the entrepreneurial State, the Hundred Reading Society, Eric Consulting ... In my words, "do addition" marketing, the more than you can add more than the number of cattle x. Of course, this is based on marketing goals, can not be indiscriminate.

O2O Marketing is also a kind of trust marketing, but the effect is slow, but viscous strong ... More will not repeat!

The second stage, the third stage to achieve what effect, what people need to do what, should be in the marketing goal of the demonstration research to determine good planning.

Three is the marketing organization structure and the budget plan, this part must spend the patience to spend the time to do well, otherwise one year down discovers the work to do many, the person also recruit many, the money is spends a lot, but the effect is very bad, the CEO because the marketing ability difference is dismissed! This kind of thing is still a lot of, if these parts can be done beforehand, and report to board or shareholder meeting, carry on the discussion confirmation and firm execution, appropriate fine-tuning, accumulate experience and optimize operation, the rhythm will come out soon, the effect will appear soon.

The phone is still consulting for nearly one hours, when I said all these, the client (CEO) strongly recommended that I have to discuss with their shareholders face-to-face, direct communication and strong shareholder confidence and faith!

During the period I said a word to make this CEO feeling very big: "Your initial marketing hit the foundation, is to let others Baidu your site to see this information, will not be recruited information occupy!" But your marketing seems to have no rhythm and planning, very messy, east a bit west. I reckon shareholders will always make their own comments, it can't blame them all because you're not doing well in marketing planning and budgeting. What's the risk? So see what good let you do so, and in fact, they can only see the media reports on the surface of the shiny, behind what kind of understanding is not clear, so you will appear more chaotic, a lack of rhythm without the planning development of the site can not have development! ”

CEO: "It is true, but I am not professional to persuade shareholders ..."

My reply: "You are the executor, you in the implementation process to continue to build confidence, you are professional!" Just want to be aware of their own heart, do a good job planning to grasp the direction and rhythm, strengthen communication with the shareholders, so that confidence has been established! ”

As a extended, on the one hand is to give the experience to the method, on the other hand I think is to give the customer is the energy to give confidence to faith!

This customer will continue to assist, we read the fifth telephone consultation content part summary, think where not very reliable place can reply at any time to tell me to discuss, after all, to do a thing is not easy!

Want to be my second package year telephone consulting customers can also directly send me the information, but in order to help each paid customer project succeed, the service can only receive 5 customers a year, now only 4 places, so will look closely at the project, the reliable project of the CEO's recommendations, A more reliable chance of success:

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