Zhong: To be a power dealer is not to be a star!

On Weibo Liu the book category Price is cheaper than Dangdang 20%, and then and Guoqing fight, to today (December 14) Not only fulfill the promise of a real price reduction of 20% and promised members can report higher than Dangdang prices to zero. All of this information directly through the Liu Sina Weibo issued, Liu become a veritable Jingdong mall chief PR and enjoy, then news reporter Write News is obviously also more convenient, make phone appointments are saved, directly on the Micro-blog screen add some comments, the article came out. So when a friend through the QQ news to me, I said early in the micro-blog to pay attention to Liu know, directly and he said later do not have to see the news, to see Micro bo OK.

If the media is really like this, the value of the news really does not exist much. I think that the great value of the news is not in what you reported, but in your newspaper when also commented on what, your point of view for enterprises, markets, benign competition, consumers are not valuable, this should be the original intention of the news was born. But this is only a talk, and is a layman to see the experts, to return to the point.

This is also my Liu in the Micro-blog comments See, the complete comment is this: Old Liu, Jingdong expansion speed too fast, to converge! Too fast is not a good thing, http://www.aliyun.com/zixun/aggregation/31947.html "> Product quality is difficult to ensure that students buy a new mobile phone, inside the memory card unexpectedly there is someone else to save the information, but the phone is not a problem, It is also recognized that ...

In addition to this micro-blog comments, I also saw the host of Hunan TV-Xie Na also marched into Taobao Mall, selling a brand "huangxing Huan-type" women's clothing, and Xu Jing's "open jewelry buy 298 yuan to send Xu Jing signature." These three messages I have published in the Zhong Zileo Sina Weibo, at the same time feeling: Do the electric business first star!

This tweet, combined with the two-star microblog, suddenly found that the current electric businessman is obviously in the "star", Liu through their own star effect, hundreds of thousands of of fans follow and forward, creating this vigorous "book than Dangdang low 20%" explosive news and events, Is there a good response to the problems that the operation is facing? The original 3 C business problem has been a perfect solution or a star first, earn enough eyeballs to say?

Now we can see the problem of book exposure:

1, distribution efficiency is low: although as a star in the micro-Bo in the east can achieve efficient distribution, but the book this new category did not do, in my microblog, there are powder friends directly @ Zhong Zileo to tell me that his December 5 book has not yet arrived, and his location is already a place in Guangzhou city;

2, the supply is not sufficient: many books in the next single soon there is no goods, according to the Truth book this printing category of goods is very small, why would be in the announcement of less than 20% of goods? In another news can see "jingdong Book category low price promotion led to offline retailers and small wholesalers returned to Beijing East Wholesale, publishers that this is unfair competition, is considering joint suspension of supply!" ", linked to the outstanding Skyworth, Gome, suning joint Siege of Beijing East incident, Jingdong and suppliers, traditional retailers relations have been very tense, this can not be handled well, how extravagant talk about" better for consumers to provide low-cost goods and better services? ”；

3, 3C problem: Consumers buy the things to renovate the computer eventually, Liu in Micro Bo promised to send razors and send 100,000 cash also become star-like show. But the problem still exists, this time can be so fooled past, then next time next?

Do not make a star, the need for 0 relations, customer care, logistics, distribution, after-sale and other aspects of the heart to operate, citing the Liu Micro-blog in the comments: Old Liu, Jingdong expansion speed too fast, to converge!