Zhong Zhixin: How the website obtains the user's trust (i)

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The biggest problem of selling things on the website is the trust problem, this is unavoidable, no matter your website has many brands, users of your site will always a little mistrust. On the Internet, GM households can neither see what they want to buy nor see the people who sell it. Users do not know the background of this site, came to a strange site, how to believe that the site is not a phishing site, to confirm that this is not a hoax, has become a big problem.

There are often rumors of internet scams, cyber scams, phishing websites and so on. There are some seemingly low-level scams, and there is always a time for success. To give a simple example, often there will be some sites in the lower right corner will pop up what QQ information, said to be the jackpot, the prize is a notebook computer, and then step-by-Step guide you to pay the fees and so on. These deceptive means look low, but there are always people fooled.

In addition to network fraud, there are also some bad business online, product quality is not good or after-sales service is poor, but also to the overall image of E-commerce brings some negative effects. Admittedly, trust is a major psychological barrier to online trading. The establishment of new people, so that users do not pay to buy your Dongdong, is all running E-commerce site must be completed tasks.

On the website, there is no real dongdong can give the user to see or touch, the user can not read the feeling to judge the other is not a liar, there is nothing to prove the strength and background of the site. Everything is to rely on some of the details of the site to make users new site, the new site behind the webmaster. This is a crucial issue. To anticipate more exciting content, please pay attention to Zhong Zhixin's blog or webmaster forum.

1, the first impression of the website

As with people in real life, first impressions are very important. The first people who look like or feel right are willing to go on with each other. The first eye let people feel wrong, we will not spend the mind to verify what is wrong, is their own judgment wrong, or really wrong, the general people simply no longer continue to associate.

The same is true for Web sites. Users open the site, the first look is amateur, if the sale of things or high-end goods, users may not be interested in investigating the site is really fake, but choose to leave will never come back.

So the site should be practical, beautiful second, but any serious business site should have the minimum professional image. Using a good designer to find or buy a good site template is the first step in building a user's trust.

This refers to the professional image, do not say that the site must do like Sina these portals, many sites are commonly used are the number of open source of the CMS, even templates are similar, many companies are not the portal site, but do much like the portal, we should cooperate with their products and target user characteristics, Display a professional image suitable for a particular website.

2, the details of various types of information

A lot of useful information allows users to trust the site, and then put down their hearts, to purchase. There are many kinds of web site information, including product details, use instructions, materials company's situation, industry news and so on. These are not the content that users can see on many websites, copied or collected, but original, the instruction text of product service of specific company. The more the original content, the more serious the explanation. User psychology will be very clear, the liar will not spend so much time and energy on the content of the site.

Detailed web site information can also prove that the site behind the webmaster is the industry experts, if not experts can not write these content. Through reading these content, the website establishes an expert image in the user heart, has laid the good foundation for the follow-up sales activity.

And some seemingly portal site, in contrast, there are some corporate sites too fake single, the whole station less than 10 pages, only the home page, about us, our products, contact us, such a few simple pages. No matter how high the copy writing skills, rely on such a simple content, want to let users trust you, it is difficult to play too much.

The appropriate place on all site pages should be in some way to remind users of the site's products or services, to help users solve problems, users can consider buying. But do not sell excessively, especially some pure information page, the website page function is to establish the expert image, lead the user to enter the website sale process.

The website is best to have the latest news, including new products, industry news, new promotional activities and so on. A site that looks like it hasn't been updated for two years can easily confuse viewers. Does the company behind this website still exist? Some sites display the last updated date on the page.

In the writing product description is supposed to assume that users do not know what, many times the owners of their products or services at their fingertips, some things for themselves is self-evident, so intentionally or unintentionally in the article will assume that users should know some industry terminology. But in fact, most of the users are interested in their products do not necessarily understand. If a user reads a web page and encounters some professional vocabulary and searches for research, it interrupts the flow of the shopping process.

3. Third party Certification

The text on the website no matter how to write, after all, the webmaster himself said, persuasive is not as good as third-party information sources. So if the webmaster has any certification from a third party, should be put on the site as much as possible. such as Alipay, such as third-party payment platform.

Certifications or recommendations from third parties should be present on the site as much as possible, especially during the shopping process. For example, create a page that tells the user why it is safe to buy from this site, listing all Third-party certifications found on this page.

These third party data should be verifiable. If a user clicks a link to a third-party certification authority and is taken to the appropriate page of the certification authority, the user can confirm the authenticity of the information. If you have other websites or newspapers and other reports on the company, you should also put this information on the website, to facilitate the user confirmation. The use of Third-party certification can effectively improve the conversion rate of the website.

Today is the first, to know how, please pay attention to Zhong Zhixin blog or webmaster Heart Forum (http://bbs.zhzhxin.com) new network Marketing Promotion Q Group 20227291 Welcome to join the discussion.