Zhong Zhixin: How to get the EDM to increase the order quantity

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EDM is an indispensable way to network marketing

EDM is an acronym for e-mail marketing, I believe you are not unfamiliar with this, according to my understanding is to advertise by e-mail. As far as I know, the conversion rate of EDM in foreign countries is quite high, before I learned that in the United States, each send 100 emails, can produce an order, this proportion is quite alarming. And in the country, to open 1000 will produce an order. Note: Now the data do not know or not, this is what I learned.

To add, the above mentioned 100 emails in the United States refer to a purely issued number, whether or not the mail has been opened. And the domestic 1000 refers to the number of users open. So we can see that. I don't understand, I have no choice, ha.

Why is the foreign EDM conversion rate so high? The simple reason is that they have a related strategy in email--licensed email marketing. A licensed email is one of the ways in which the recipient of an e-mail message agrees to receive an ad-marketing form of a sales email and is also a way to eliminate the drawbacks of e-mail marketing. Simply put, the object of the email is the user's consent to your email ad to him. and domestic do most of the EDM is to do database marketing, that is, through a number of means to get the email address, in this omitted some words, I believe we all know. And without the consent of the user to send ads to users, so that the opening rate of the mailbox is not only very low, and there will be a large part of the mail operators will be put into the ranks of spam. This is not to say that the conversion rate, is the opening rate is difficult to guarantee. Anyway, I did not open the mail in the Trash box again.

These two are my mailbox, the mail in the dustbin I have never seen, yesterday just emptied, now there are so many.

It is important to improve the conversion rate is to understand the characteristics of the target population, do not blindly go as long as the e-mail address of the past, this is not only a waste of time, and not return. For example, if you sell cosmetics, it is for women, age is under 50 years old and so on. This can better make the conversion rate of EDM improved. The data requirements are more accurate. Generally is the best of their own website registered members, such information is the most effective, after all, he registered with you here, prove that he is interested in the content of your site, so for this group of people do mail marketing effect is greatly improved. The content of the mail is also very fastidious, the best is the picture many, the text is few, if all is the text user does not want to see. and the picture to attract, the best is to let the user see the main meaning of this email you want to express.

The last point is that the EDM is a long-term process, not to say that one can be done, and some users do not feel the effect, do not do, the idea is wrong. Like Taobao, Jingdong these well-known enterprises, as long as they are members, almost every day to receive a letter or even several advertising mail, which is enough to prove that the EDM is a long-term process. Currently on the market mass mailing a lot, but have to charge, free sent to the mail in the end to be accompanied by their ads, we can go to find, if you can not find to www.okhaha.com to see. The above is a personal point of view, you are welcome to enthusiastically comments and share their views, but also to my (Zhong Zhixin) blog to discuss learning.

Finally I wish you all in the new year to make countless money, here omitted hundreds of millions of words.