Zhong Zhixin: The understanding of viral marketing

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Viral marketing, is a common network marketing methods, often used for website promotion, brand promotion, etc., viral marketing use is the principle of user word-of-mouth dissemination, on the Internet, this "word-of-mouth spread" more convenient, can spread like a virus, so virus-type marketing (viral marketing) Become an efficient means of information dissemination, and because of this communication is spontaneous between users, so almost no cost of network marketing. Simply speaking, and the legendary spread, the nature of the wildfire is the same. I think we must know more than I do, I also halfway understand a bit.

Let me simply talk about my viral marketing:

1, users become your "poison source": To provide users with valuable, very good products or services, for users, willing to help you spread online, the most important condition is that the user itself to your product or service feel very good, so that will help you spread the favorable information

2, to do their own "poison source": that is, the need to design a lift can be achieved by means of transmission, for example, the use of instant messaging tools such as MSN, QQ, or send a text message, send a message and so as long as the hand can be easily realized, can also go to a well-known forum, or with their own products or services related to the site to release the source of Poison, such as the famous Tianya Forum proliferation effect, Sina blog and so on.

3, combined with the hottest topic on the network at that time: the most easy to inspire everyone's enthusiasm is hot topic, this believe that the blow has experience, take the Spring Festival gala for example, before the Spring Festival Gala, the most fire is what? Spring Festival Evening Program table, you can surround this one; After the Spring Festival Gala, what is the most fire? One of them is the secret of magic, This is a lot of examples, as long as careful observation will appear. Of course, there are many ways, I temporarily did not find, welcome everyone in my (Zhong Zhixin, search engine search today is the first, later did not know) blog to express their views.

The above is I see most friends on the internet to do viral marketing method, but their "poison source" is a good virus, is to say that their products and services how good and so on, but, we do not know what the network on the content of the fastest spread of it? For a few examples, Brother Sharp, Sister Fengjie, the Beast, the door, etc., These are examples of overnight fame on the web. Have you found anything? Oh, I did not know that, we are so smart must be understand, quote this year's Spring Festival gala, here omitted 10,000 words.

I think we do viral marketing, this "poison source" does not necessarily have to say that their products and services are good, we have not thought about the disadvantages of their own, the example of the previous year, Tencent, 360 of these examples of a lot of, China has an old saying that very reasonable, good things do not go out, bad news spread. It is also possible to use this sentence on the Internet, or you may say that it is not good for your reputation, it depends on your persuasive ability. For example, we do the site, want to get a certain amount of traffic, on their own to create some "bad" topic, in every corner of the network crazy spread, so the flow must be not small, you can put a notice on the site in a conspicuous place, the announcement can explain: At present, a competitor in the network upload this site how to .... This can explain, this method I want to use for a long time, but just do not know what kind of "bad" topic can cause public outrage, we have any comments, enthusiastically published. This is purely personal thoughts, hehe. There is no effect, this will be done to know.

This article originates from Zhong Zhixin's blog, the original address: http://www.zhzhxin.com/post/22.html