Zhongguancun Store under the impact of electric dealers

According to the Economic report, in China's largest it product distribution in Beijing Zhongguancun, concentrated tens of thousands of mobile phone retail stores, but now these stores are increasingly affected by e-commerce, the day is increasingly sad, have to seek the road of transformation.

Zhongguancun is now not a few years ago the lively scene, even the weekend, in Zhongguancun ding Good hypermarket, the reporter saw, because not many customers, many businesses in the playing computer to pass the time really should be that the sentence ridicule now Zhongguancun sell things more than the people who buy things. With the Beijing-east, Suning easy to purchase, such as the rapid expansion of the Web site, some traditional IT companies have opened a special network of sales channels, zhongguancun business is increasingly difficult to do.

In the tripod good sell the ground next layer, Zhang boss has two sections less than two meters long counters, main domestic and foreign brands of mobile phones. He told reporters that the price war of the electric dealer put him under a lot of pressure.

Zhang boss: Now more and more electric business site, on the one hand with the physical store has competition, such as price war, the price of a special transparency, Baidu a search price immediately came out, so that the real store prices are definitely affected.

As the competition intensified, the chaos in Zhongguancun also began to increase, BBS dedicated to expose the various scams of Zhongguancun is widely circulated. Jifeng Network Vice President Zenggang that the electricity business site in addition to the price is lower, and more transparent than zhongguancun, consumer shopping more down-to-earth.

Zenggang: Because the line can be achieved price transparency, 3C product itself is a standardized product, so once the product is fixed, the price is transparent, the sales under the line will have a great impact, the electrical business can be the product of the margin pressure to the lowest.

Also in the tripod good underground layer, Hu Manager has a 20-square-meter storefront, main Apple products, but also mixed to buy some Samsung, HTC mobile phones. Mr. Hu said the days were passable, despite the impact of the electricity dealers.

Manager HU: The business has been relatively weak these years. But we can still keep our profits because we do it by service and chain.

Reporter contrast found in zhongguancun mobile phone retail entity store, the impact of the smallest, emboldened also the most foot or the international mainstream mobile phone brand stores. Samsung mobile phone in Ding good flagship store manager said the impact is not big.

Manager: Most still want to visit in the flagship store, look at the physical, so buy the rest assured that the regular store after the sale of certain security. The effect is that in the price of this piece, they (electricity) The price is indeed much lower, but we can also reduce the profit to the minimum.

Small counter hard, comprehensive store Day is not bad, strong brand stores are not afraid of competition. But overall, mobile retail entity stores are looking for a transformation, to deal with the impact of the electricity business. Only two sections of the desk boss said they spelled a personal relationship with customers.

Zhang boss: The products, complete after-sales service, there are any quality problems can be consulted at any time, including the use of the process of small problems, like friends, a phone directly to get a handle.

Mr. Hu, the general store manager, said they were also trying to launch online sales sites to grow the old customer business.

Hu Manager: We also have network sales, but the site to buy our products are all old customers, because only after we have bought products, we have the website URL.

Some merchants simply turned off the retail outlets, entered the office and turned into an e-commerce company. But this kind of transformation needs the technology and the Fund more, like Zhang boss so only two sections of small merchant, the Doorsill is very high. E-commerce Observer Shou sent that small shop more realistic choice is, now Taobao open a storefront.

Shou send: To the General Zhongguancun shop, if you do Taobao consumer-to-consumer this piece, as long as there is enough energy to operate, its cost is zero, but if added to the cat, the cost will be relatively high, in addition to the annual technical service fees, each order needs to pay a certain return to the cat.