Zhongjun starring in Chinese film 10 self ridicule at the opportune and

Zhongjun (Kang Xiaoming) "Southern People Weekly" feature articles read: Southern People's weekly series: Like Han, alive. Southern People's Weekly special series: The 10 Southern People's weekly special edition Chen: News is more attractive than blockbuster. He is one of the most Chinese entrepreneurs who know the film, the Chinese film industry's most business-literate journalist Chen Yanwei　　Intern reporter Zhangqing from Beijing in Zhongjun Ring, the past 10, hot as fire general. Originally, he was involved in the circle, will always be the director, artists have a bright halo on their heads.　　Now, no matter from which point of view, he is no less than any one star-level stars.　　"Good luck, catch up with the scene, the weather, geography, people and", Zhongjun joke-like ridicule, to take this summary of everything. In the past 10 years, the output of Chinese films has leapt to the third in the world, after India and the United States; box office income has advanced to the world's top 10; Total industry income is soaring at a rate of over-year GDP growth, and 2010 is up nearly 50% from 2009.　　A plate that can't reach 1 billion has doubled 16 times times in 10 years.　　If this is also a movie, the Zhongjun name should appear in the title of "starring". He thought he was doing a good job-"if everything comes back down, it won't be as good as it is now" and he's enjoying the performance-"Making movies is a matter of fame and fortune." In this world, besides making movies, where is this good business? I used to be a very successful advertiser, but nobody knew me. After several films, the situation is very different. "Huayi Brothers was initially a humble, even not very clear direction of the lame company, coincides with the" Chinese film market and industrialization exploration period ", Zhongjun to foreign workers earned 100,000 U.S. dollars to start, to" discuss the allocation of shares in oral form "," not yet be investors bullish "," not fierce competition " At that time undergo polymerization discretization. On the way 10, Zhongjun met the noble, such as Feng Xiaogang, such as the angel investors, including Ma Yun.　　In the absence of the former, Huayi Brothers ' movie box office may be very different from today; These are the "luck" in Zhongjun's mouth. 　　For 10 years he turned his luck into a man of confidence. When Zhongjun met Feng Xiaogang in accordance with the ambition of young, Zhongjun should be a painter. He was a soldier, after the demobilization of the system inside the publishing house art editor, and did the advertising manager, but these can not make him excited.　　1989, the 29-year-old Zhongjun to study in the United States, after returning to the market economy began in the chaotic vortex of swimming. One day in 1998, he stumbled on the road before the old colleagues, the other is doing TV series business, and gave him detailed about the TV industry business. The king was so excited that he soon invested in a film, the psychological clinic, which brought him a 100% profit boost. The first bucket of gold grabbed so easily, he began to Meng film circleBorn with Desire. Then, he and Wah billion Dongping together to invest in "Ke Thorn qin Wang", "Devil came" and "endless."　　But the 3 film only "Endless" earned money, but really let him change the fate, is met Feng Xiaogang. On this issue, Zhongjun's vision is sharp. From 2000 he and von cooperation "a sigh", Huayi Brothers to the director of the studio's mechanism tightly tied to Feng Xiaogang.　　At first, Feng Xiaogang did not like Zhongjun, thought he was "not close", "very difficult to get along", more importantly, in Feng's heart, want to do a own company's thought has not given up. 1994, Feng Xiaogang and Wang Shuo, Peng Xiaolin together, opened the "Good Dream Company", two years Toupai 5 half of the film, two part of the ban, is called "box office poison."　　That's the bottom of the Feng movie. 10 years later, Feng and Zhang State cooperation, to open the company, and finally to break up knot, return to Huayi. Feng Xiaogang says he doesn't resist business, but he's better at being a director. In the days of Huayi brothers, he felt that Zhongjun was actually a "river of the River", "heavy brother son" person. So he reconciled "I will be my director, you engage your company."　　So far, Feng Xiaogang and Huayi Brothers contract for more than 10 years, Feng film has always been the mainstay of Huayi Empire: from the "Big Shot" to "mobile", "No Thieves", "Assembly number", until the "Non-interference", "Aftershock earthquake." Interestingly, if the history of Huayi Brothers is traced back, it is born with the "Good Dream Company" in the same year. In 1994, Zhongjun, who had just returned, founded Huayi Brothers advertising agency.　　The difference is, now Huayi's "good Dream" is still continuing. Insiders have made a summary of the 10 years of China's most influential 3 directors-Zhang Yimou, Chen Kaige, Feng Xiaogang, the former two path is obviously different from the latter. They chose a "project system" mentality and tried to combine art with business. Of course, the results of this operation are quite good, but difficult to scale, and left a workshop traces.　　The success of "Feng Xiaogang + Zhongjun" has provided an important sample for the operation of Chinese commercial films in a way. "It's hard to get together with art people," says Ran, CEO of Ecapital Capital. Insiders have also asserted: "In the film and television industry, art and business need to be in harmony, also have to truthfully, or else can only achieve personal brand, or collectively killed." A professional manager is a call. Under such a summons, Zhongjun to the center of another screen.　　10 time, by his production, Feng director of commercial films, the same period of Chinese film box-office record. Star producers reading war-themed reportage and biographies are Zhongjun's 10-year preference and a life habit he has not given up. He chose to use his spare time to read books, "Napoleon", "Churchill", "the Glory of Misery", and sometimes he would turn back the books he had read 10 years ago, "perhaps a new idea, a new experience." In the AccessThe night before, Zhongjun again sleep all night.　　He turned on the light and read the dozens of-page Korean War until early in the morning. However, his preference for military themes did not make him cranky or absolutely dictatorial. The people around me feel that Wang is quite polite and respectful to people. Whether this is indeed the outpouring of his nature or the logic of business, "Harmony" in the Zhongjun body finally proved.　　He himself admits that 10 years, Huayi always dare not despise the enterprise element, is "person". He is in the film and television industry, director, Star, itself is the natural market appeal. Over the past 10 years, Zhongjun has innovated many mechanisms, such as the studio system, which changed the direction of the Director with the script to find 8 companies to talk about cooperation; Now you concentrate on the arts, business can not worry about ", such as the complete artist brokerage chain," detailed to each artist on a customized program, "to achieve" large-scale business star. " Zhongjun is quite proud of it. "Our company even makes statements for the actors and deducts their growth lines." "" Fan Bingbing, Li Bing, xiaoming they, the reason to stand on the status of a star, and Huayi Brothers can not be separated from the mechanism. On the issue of people, Zhongjun said, "He is not stingy." He took out 20% of the company's shares and gave it to the core team, with a list of directors, producers, famous actors, secretaries and drivers. "We have a total of more than 70 natural shareholders. As to how much the shareholding ratio should be set, in fact, there are not too many financial advisers and I say this, the so-called proportion is the concept of my mind at that time. Reasonable unreasonable, do not know, also have no basis. I think it's time to give it to everyone.　　"Zhongjun", making Huayi Brothers on the first anniversary of the listing, Feng Xiaogang, Jizhong, Xiaoming and other people holding the market value of more than billion. After the star has gone to face more and more attractive market, "the performance but the excellent business" gradually became fashionable. and experienced this special 10 baptism of the new generation of artists, the sea ups and downs of the sensitivity and wisdom, beyond their predecessors a big cut. Earlier, China, including Hong Kong and Taiwan artists to do business, many failed.　　2007 from Huayi left, the independent of Fan Bingbing, in a short span of 3 years, has achieved this batch of the sea star relatively successful case: the first "Rouge snow" to her new company earned tens of millions of. Fan Bingbing, Zhou Xun, xiaoming to about to leave, but also by the outside world as Huayi Brothers encounter "star shortage" logo. Zhongjun does not agree with this.　　His reason is that Huayi is not now a junior company that relies on stars to eat, and Huayi has completed or is about to complete its strategic layout in the upper, middle, downstream and even tributaries of the big entertainment industry chain. 2000, Huayi and too combined, each accounted for 50% of the shares. Soon after, Huayi bought Wang's brokerage firm, bought the western film release company in 2003, bought the Warring States Music in 2004, and entered the television industry in 2005, and acquired the audio media. Since 2007, the profit margin of Huayi Brothers TV series has beenRemain above 38%. Last year in Chongqing and other land opened 3 cinemas, officially entered the cinema market. At the same time, music, games, cultural tourism are also retired. In February this year, the study, issued by Huatai Securities, gave the comment: "The dependence of Huayi Brothers on the top five stars is declining." "It's absolutely a lie," said Zhongjun, not regretting the exodus. But the brain drain is a normal event that enterprises cannot avoid. The Securities market research report said that, in the past few years, Huayi Brothers established the great entertainment complete industry chain, is so far able to find to resist such a crisis the most effective weapon.　　Therefore, Zhongjun can only use a commercial approach to deal with this business problem. "Feng Xiaogang, Li Bingbing are signed more than 10 years, Jizhong more than 5 years." This year many Huayi female artists have entered the stage of pregnancy and birth, I sometimes think very happy, they and huayi grow together, harvest. This sentiment is huayi 10 years of wealth. Zhongjun told me that even if you see a few stars out of the way, Huayi Brothers is the most stable talent in the circle. Fan Bingbing also said: "I am very grateful to Zhongjun, Wang Zhenglei Brothers, even if I left, we are very good friends, if one day they have what needs me to do, I will be duty-bound." "The listing of the road October 30, 2009, Zhongjun appeared in Shenzhen Wuzhou Hotel." This grand debut is the most likely outcome of investors ' reckoning. This day, Huayi Brothers as one of the first 28 companies listed on the Gem, and opened the biggest.　　Zhongjun feels that listing makes you feel safe. As China's first mainland-listed film and entertainment company, the industry evaluation of it "with a good head." Shang, deputy director of the Chinese Film Arts Research Center, said: "Unlike drama, literature, film industry needs scale effect, strong capital and complete industrial chain to maintain the market share of products is extremely important significance, large-scale development is the only way to build a corporate brand."　　"Sure enough, last year, the company followed the pace of Huayi Brothers to become the first Chinese film companies listed overseas, and the light media, pony Pentium and other private enterprises are also actively plotting the listing." Zhongjun that the most valuable thing he has learned over the past 10 years is how Huayi can seamlessly connect with financial capital. At first, Zhongjun learned to make a loan to the Bank to act, and let it become the norm. "It turned out that our entire circle did not take a bank loan to shoot things happening, individual one is possible, but Huayi is systematically put this industry and the bank docking." "As a light asset company without collateral, banks will not lend at all. Zhongjun on a bank run, to the bank to preach the industry, and even work with the bank to do related research. In 10 years, Huayi Brothers has formed a system model from mortgage-joint liability loans to unsecured loans to the final package loan. Now, it's commonplace for studios to rely on bank loans to shoot films.。　　The influx of capital made him no longer anxious about money. Despite the lifting of the gem, Ma Yun, such as the sale of some equity, but in the first three quarters of last year, Huayi still achieved a big increase in net profit of nearly 138%.　　However, from the stock price trend, whether the ban before or after the lifting of the ban, Huayi Brothers general running the gem is already a well-established fact.　　The last 10 years, Zhongjun began to play the capital game, but how the game to play and can be upgraded through customs, it is the next 10 years Zhongjun and Huayi key words.　　One of Huayi's former investors, even now, is not stingy with Zhongjun's comments: He is one of the most Chinese entrepreneurs who know the film, and the most business-literate person in the Chinese film industry. "It was 10 years later." Now the financial media write me, entertainment media write me, or the circle of people Kua I, are summed up in retrospect. Really in 10 years ago, I am nothing, do not understand anything, but always love to boast.　　Zhongjun smile with domineering. Aside from business, these 10 years, Zhongjun feel that their life began to have quality up. He enjoys tasting cigars, as well as collecting contemporary paintings and sculptures.　　He often attends Christie's or Poly's auction, and is willing to go to feast, even if he does not buy it. "I have a small crowd of hobbies, is love to plant trees!" Zhongjun drank a mouthful of milk, looking at the lounge outside the spring covered by the pine and cypress, suddenly came to the outpouring. "I have now planted more than 500 trees, most of them ancient trees." A friend will take the initiative to tell me, said Juntong, where to make demolition, and out of a number of years ago, ancient trees. I run to see, don't mention how satisfied. He told me that in the 7 acres of courtyard away from the center of Beijing, I could enjoy these artists ' style of life. "I often fantasize, assuming that after 500 years, these trees are still, and who will be like me today, sitting under a tree thinking what?" Will they imagine the ancestors who planted the trees?　　"Don't know," he answered.　　At the end of his fantasy, he signed more than 10 papers at a draught and drank all the milk. (Thanks to Haitong Securities researcher Baiyangdian, Wuhan University Television Department Peng Hao the article to provide help. )