Zhongwei guomai Gorgeous big change "business Traveller + hotel" mix and match

Strewn！ In the continuous improvement, central defender Guomai's reorganization draft is finally settled, the company through the sale and injection will be gorgeous transition to "business hotel" operators, Zhongwei Guomai said, the company will use the advantages of the number of the best, give full play to two new business synergies, through the in-depth analysis of data,　　Targeted acquisition or output management, etc., to create a unique mid-range business-type Hotel Alliance.　　Transformation into "business hotel +" operators June 2, in line with the principle of cash outflow of listed companies, Zhongwei Guomai took out the specific plan of reorganization. In terms of asset and business sales, Zhongwei Guomai intends to sell to China Telecom the assets and services associated with digital trunking, integrated telecommunications sales, call center and value-added services, and communications engineering operations, which are all operating business for the centre-half Guomai. According to the "Asset appraisal Report" issued by China Enterprise, which is to sell assets and business, the book value of the proposed assets and business is 55.4057 million yuan, and the evaluation value of the asset base method is 71.4739 million yuan, based on March 31, 2011 as the base day of assessment. The results of the assessment have been filed by the State Council SASAC.　　China Telecom pays 71.4739 million yuan in cash to pay the price.　　In the scheme of asset purchase, Zhongwei Guomai intends to buy its 100%-per-cent stake in the business of the company by means of Non-public offering of China Telecom, while at the same time to purchase its holding of 100% of its holdings by private shares and cash to another China Telecom subsidiary Industrial Center. According to the "Asset appraisal Report" issued by Sino-China Enterprise, the benchmark day of March 31, 2011 The book value of the business travel company audited by Lixin Dahua is 123 million yuan, and the evaluation value of the income method is 325 million yuan. The carrying value of the audit of the Sino-Mao Holdings is 1.888 billion yuan, and the evaluation value of the asset base method is 1.745 billion yuan.　　The above assessment results have been filed by the State Council SASAC. Zhongwei Guomai to the Sino-Telecom to the private issue of 21.8149 million shares of a shares of the proposed purchase of assets, while the industrial center for the non-public issue of 112 million shares of common shares and 71.4739 million yuan of cash to pay for the proposed purchase of assets, the issue price of 14.92 yuan/share　　, the total amount of assets to be purchased is about $2.07 billion.　　Due to business travel business scope of E-commerce machine booking services, the business scope of the company is the hotel equity holding, so the main business of Zhongwei Guomai from the previous digital trunking, integrated telecommunications sales, call center and value-added services, communications engineering business and other telecommunications-related business changes for the hotel business and management and export. It is reported that Zhongwei Guomai to sell assets and business in 2009, 2010 and 2011 of the revenue of the first period of 499 million yuan, 298 million yuan and 44.6615 million yuan, the net profit is-10.3154 million yuan,-23.8378 million Yuan and 240,100 yuan, it can be said that the sale, Zhongwei Guomai will not be profitable "baggage" completely dumped out, then to be placed into the assets? "Business Traveller + Hotel" with the public information display of Synergy, travel company registered capital of 100 million yuan, the company's businesses to call the main, responsible for the nationwide booking of air tickets, hotel reservations, ordering, ordering goods telephone access. 2009, 2010, 2011 first quarter business travel company income is 480 million yuan, 710 million yuan, 206 million yuan, net profit is 37.0431 million yuan, 56.9124 million yuan, 23.2593 million yuan respectively, show steady growth situation, according to the forecast of Zhongwei Guomai,　　It is expected that the operating income in the three quarter, 2012 and 2013 will reach 619 million yuan, 867 million yuan and 921 million yuan, and the net profit is 40.0551 million yuan, 63.3144 million yuan and 64.5609 million yuan respectively. And Tong Mao Holdings registered capital of 1.77 billion yuan, its 7 hotels, mainly to the High star hotel mainly, also managed the China Telecom's 24 hotels.　　In terms of operating income, the operating income of Tong Mao Holdings in 2009, 2010 and 2011 was 563 million yuan, 702 million yuan, 180 million yuan respectively, and net profit was 28.1778 million yuan, 52.547 million yuan and 8.7817 million yuan respectively. The transaction after the central defender Guomai 2011 is expected to achieve a net profit of 90.4752 million yuan, in accordance with the total share capital after issuance, the basic earnings per share of 0.17 yuan.　　According to the above data, the proposed asset profitability is not necessary to mention, more importantly, two of the business can also produce a linkage between the reaction, coordinated combat.　　The central defender Guomai in the draft reorganization that business booking and hotel operation and output management is not a separate business sector, the two services can produce synergies, mutual promotion of their respective development, to achieve business travel online services and hotel services to promote mutual promotion and close cooperation, to create a different from the traditional business and hotel businesses innovative development model. First of all, hotel business booking business to create a competitive advantage. Through the powerful resources of business travel company, Tong Mao Holdings can set up large area-covered central reservation system, unified Reservation call center, build overseas GDS platform, share marketing and customer information, etc. to reduce the operating cost of hotel and increase operating income.　　At the same time, the company's customer data and feedback after in-depth analysis, can improve the hotel operation level and to find suitable output management objects to provide data support. Secondly, the hotel business can in turn create a new competitive advantage for the business traveller. For example, you can use the facilities of the hotel's affiliated and managed hotels, to the hotel guests on the business of booking, booking, ordering, tourism affairs and ordering merchandise and other business marketing promotion and promotion, to meet the hotel guest's joint needs, and then to provide large enterprises group business and personal travel of the whole solution, Bring incremental customers and benefits to the business traveller。　　In addition, through the hotel to absorb hotel customers, business travel companies to obtain a large number of high-end customers for the future more booking services to lay the basis for the scale of development.　　To this end, China Telecom also made a commitment to comply with the relevant laws and regulations and market trading principles under the premise of assisting Zhongwei Guomai hotel business and business travel integration and cooperation, specific measures including but not limited to the provision of sales channels, business agents and communications, IT support.　　Industry insiders pointed out, in fact, "business hotel" mixed with the current model of Ctrip, such as Cheng, Yi Long and other traditional business travel booking enterprises to seek the same development model, indicating that this model is the industry's future development trend, its development prospects are worth looking forward to.　　The number is behind the line. Of course, there is an important role in the new business of the centre-back Guomai. According to the "Business reorganization of the number hundred travel company related issues Notice", China Telecom authorized travel company to use 118,114th code, No. 4008118114 Code, SP code (10659114); 118114. CN's Internet site and WAP portal, the number hundred mobile phone clients booking business applications, including all Internet sites in China Telecom, involved in business travel operations of the right to authorize business travel company, the above business with business-related businesses, by the number hundred companies, business travel company is responsible for transfer　　21 provinces in the south from the convergence of 114th yards of all business travel class traffic from China Telecom to the travel company. According to China Telecom, number hundred company and travel company signed on December 31, 2010, "asset transfer and business to undertake the framework agreement", China Telecom authorized travel company to use "118114" number, SP code (10659114), and "4008118114"　　The number is transferred from China Telecom to travel company for use. The "backing" of the number is undoubtedly to bring the brand and network advantages to the business traveller. Data show that the current travel company's air tickets, hotels, tourism business in the online booking market only after Ctrip, Yi Long, ranked third.　　Not only that, China Telecom also said that for the company operation number of business operations to provide merchandise sales and procurement, business agent services, call center, public platform, circuit equipment leasing and support maintenance services, housing leasing, logistics services, brand promotion and other aspects of support. Backed by China Telecom, foot "Business + hotel" New model, holding the number of a sharp sword, a new central defender Guomai closer and closer to us.