Zhongxiaoxie: Buy mobile phone consumers most concerned about the quality of mobile phones

Newspaper reporter Du Haitao April 13, the Chinese Consumer Association released the recent organization of mobile phone consumer satisfaction assessment.　　The survey involved 100,000 consumers, an effective sample of 5,262, covering the country 29 provinces, districts and municipalities. Surveys show that consumers have a lot of complaints about mobile phones and expect manufacturers to improve.　　Mainly focused on mobile phone quality, functional characteristics, design, maintenance services, mobile phone operation and price and so on. Mobile phone quality is the focus, battery standby time short problem most prominent 25.2% of mobile phone consumers said the quality of the phone is not satisfied.　　2.6% on battery standby time is short of dissatisfaction, 6.1% to call effect, speaker failure is not satisfactory, 5.1% to white, panic, automatic restart is not satisfied, 3.5% of slow response, synchronous failure is not satisfied, of which, battery standby time is the most dissatisfied with the consumer. The handset function still has the insufficiency, the appearance design needs to improve at present, although our country market handset brand is numerous, the new, the new product is endless, the function unceasingly guise, but the consumer still has the dissatisfaction to the handset function and the appearance design.　　In this test, 9.7% of the consumer is not satisfied with the functional characteristics of mobile phones, 7.2% of consumers of mobile phone design is not satisfied with the main problem is that the shell material poor, easy to wear fade and so on. Mobile phone after-sales service needs to be improved survey shows that consumers in the mobile phone purchase, the use of all aspects of quality evaluation, the "mobile phone manufacturers after-sales service" rating on the low, only 6.9 points (10 points), significantly lower than the score higher "Meet consumer Requirements" (8.6), "mobile phone quality" (8.2 points), "　　Mobile phone use of convenience "(8.2 points)," mobile phone Store service Quality "(8.1) and so on.　　In addition, the survey showed that 39% of consumers are very interested in the new features of 3G network services, will consider the recent replacement of mobile phones, the purchase of 3G mobile phones, 9% of consumers are currently using 3G mobile phones. Combined with this survey, Zhongxiaoxie suggested that: mobile phone enterprises to further improve product quality, so that consumers use high-quality mobile phones, improve the function of mobile phones, improve the design, strengthen and improve the quality of after-sales service, further improve the level of satisfaction of mobile phone consumers. In the face of emerging 3G technology, mobile phone manufacturers and operators are recommended to speed up the improvement of hardware and software and services, development and production of stable quality, functional 3G mobile phones to meet consumer demand.