Zhongyuan Special Steel Capital market for enterprises to take off wings

Zhongyuan Special steel is mainly engaged in industrial special equipment and large-scale special steel forgings large state-owned enterprises, the company to "military standing, civilian products Societe Generale" for the development direction, mainly serving oil, electricity, shipbuilding, metallurgy, machinery, military and other major equipment manufacturing industry. Since its inception, the company has been adhering to the "loyalty and dedication, the pursuit of excellence," the Spirit of enterprise culture, adhere to the differentiated competitive strategy to "focus on customer expectations, based on market demand, to ensure customer satisfaction" as the company's core business philosophy, after 40 years of arduous pioneering, today,　　Zhongyuan Special Steel has become one of the most competitive large precision forgings manufacturers. Q: Lee, Hello! Thank you for accepting our visit!　　Zhongyuan Special Steel This IPO and the company's future after the listing is a matter of great concern to investors, can you give a brief account of this situation? Lee: The company intends to publicly issue not more than 79 million shares of RMB Common, the fund-raising is mainly used to invest in "a comprehensive technical renovation project", "SX-65 precision forging Machine Modernization Project" and "comprehensive energy-saving technical renovation project" three projects.　　After the three projects have been put into production, the company will be able to reduce the capacity pressure, further optimize the product structure, enhance the company's comprehensive technical equipment level, save energy and production costs, to further improve the company's products market competitiveness, laying the foundation for the long-term development of the company. In fact, the Central Plains Special steel listing is not for the circle of money, our goal is to increase the transparency of enterprises, strengthen the supervision of society, enhance the company's social image, the Central Plains special steel to become a continuous operation, healthy and stable company. We hope that the listing is an opportunity, the company and the majority of shareholders to work together to put our cause to do a good job, focus on high-end products, focus on the substitution of imported products, to create investors, employees in all aspects are satisfied with a modern enterprise, which is our Central Plains special steel pursuit of the goal.　　I very much welcome the broad masses of shareholders ' investment, I hope you supervise us, watching our business growth, we will do our best to live up to everyone's hope, to provide a satisfactory return. Q: According to Zhongyuan Special Steel's "Eleven-Five" development plan, the company's strategic goal is to build the company into an independent innovation and sustainable development capacity of the international well-known, domestic first-class industrial equipment and large-scale special steel forgings production enterprises.　　Zhongyuan Special Steel Choose to go public with the company's strategic objectives have direct contact? Lee: That's for sure. In recent years, Zhongyuan special steel production market demand for more and more, widely welcomed by the market, can be said to be in short supply, but our current production capacity is limited, encountered the bottleneck problem of capacity. Therefore, it is the most urgent task for the company to solve the bottleneck of capacity and improve production efficiency through large-scale technical renovation and new projects. Therefore, the choice of listing on the Zhongyuan special steel to achieve strategic objectives has two important benefits, one, can solve their own problems, to solve the problem of capacity bottlenecks, improve the competitiveness of the company; Secondly, after the listing, the company must accept the strict from all sidessupervision, to standardize the operation of the company, improve the efficiency of the use of funds, and continuously improve the management level. Q: Recently, Zhongyuan Special steel will be officially unveiled in the A-share market, in your opinion, the role of the company after the listing and assume the responsibility and before the listing is different?　　How will Zhongyuan special steel bear its responsibility? Li: On the one hand can give a company to bring more financing channels, conducive to the development of the company, but on the other hand, the listing also means that the company's operations will be related to more people's interests, by more people's attention, need to assume more social responsibility.　　Therefore, after the listing of our company will strictly comply with the relevant laws, consciously regulate their own behavior, timely disclosure of relevant information to the Community, the greatest extent to protect the interests of small and medium-sized shareholders and other stakeholders, investors to the enterprise supervision is I have been emphasizing, but also the main purpose of our company listing.　　Q: As you mentioned earlier, Zhongyuan special steel products market demand is growing, widely welcomed by the market, you can specifically talk about your company's products market prospects? Lee: Our products are mainly used in power plants, metallurgy, petrochemical, shipbuilding, mold manufacturing, railway vehicles, construction machinery, heavy mining machinery and military and other fields, these are the current state vigorously develop the industry, is China's equipment manufacturing power to the core areas of equipment manufacturing power,　　The company's downstream demand will continue to maintain a high level of demand for the company's development provides a rare historical opportunity, it can be said that the company's products market prospects a bright future. Q: After decades of hard work, Zhongyuan special steel has developed into a large-scale precision forging industry leading enterprises, I would like to ask whether the company is still facing fierce competition from peers?　　What do you think of these competitions? Li: The domestic large and small forgings manufacturing enterprises probably have more than 100, but really have a certain strength and size of the enterprise only about 10, it can be said that the whole industry is now basically in the oligopoly competition pattern. Zhongyuan Special Steel by virtue of a complete production chain, advanced special steel smelting equipment and technology, in many competitors to stand out, in all fields occupy a leading position. But there are also strong competition in other companies, such as Shanxi Thunder, Shandong Yutong, etc., however, I think that the competition, regardless of the Central Plains special steel or the whole industry is not a bad thing, benign competition can not only stimulate the Central Plains special steel, continuous improvement,　　It also helps to improve the overall level and international competitiveness of China's large forgings manufacturing industry. Q: As far as I understand, Zhongyuan special steel has successfully conquered many scientific research projects, some reached the international advanced level, how does Lee always look at the enterprise's scientific and technological innovation?　　Can you give a brief introduction to Zhongyuan special steel research and development investment and technology talent strategy? Li: For the science and technology enterprises such as Zhongyuan special steel, scientific and technological innovation is the soul of enterprise development, only constant innovation, in order to remain invincible in the fierce competition, Zhongyuan special steel can have today's results, to a large extent, depends on its strong sense of innovation and innovative ability. In recent years, the company has invested a lot of human, material and financial resources in scientific and technological innovation, and technology investment accounted forSales revenue share has been maintained in more than 3%, for the company's technical innovation provides a good research and development conditions. Not only that, the company also formulated a scientific talent strategy, pay attention to the introduction and training of technical personnel, often from colleges and universities and research institutions engaged in the relevant fields of experts as perennial technical advisers, regular guidance to the enterprise.　　For the introduction of advanced technical personnel, the company also created a post-doctoral mobile workstation, and the establishment and implementation of science and Technology (skills) leader system and technology innovation incentive mechanism to encourage relevant personnel to engage in technological innovation and new product development activities, thus ensuring the company a steady stream of scientific and technological innovation capabilities. Q: As a large state-owned enterprise, Zhongyuan Special steel must have its own unique corporate culture. What does Li always understand about corporate culture?　　How do you evaluate your corporate culture? Li: Corporate culture is the soul of an enterprise, any enterprise has its own unique corporate culture, a healthy and upward corporate culture can make employees positive, long-term prosperity of the company, and a negative corporate culture may make a company decline or even extinction. For a long time, Zhongyuan special steel to "loyalty and dedication, the pursuit of excellence" as the entrepreneurial spirit, the formation of the company's unique fine culture, for the company's development and growth has made an important contribution. In addition, we in the company's development at the same time, respect the value of each employee's life, to "create unique value for customers, for staff to create a better life for the country to make outstanding contributions!" "For the Enterprise mission, will further promote and promote the corporate culture of the building."