Zhou 祎 bullish on electric business advertising increases will support 360 advertising services

Source: Internet
Author: User

August 18 Afternoon News, in Qihoo 360 second http://www.aliyun.com/zixun/aggregation/11996.html "> Quarterly earnings Communication Meeting, Qihoo chairman and CEO Zhou said Qihoo's current advertising mainly E-commerce, he also believes that E-commerce will still have strong growth, thus supporting the development of Qihoo 360 advertising business.

According to Qihoo 360 in the second quarter earnings, its online advertising business revenue for the second quarter of 26.76 million U.S. dollars, the year-on-year growth of 215.7%, the chain growth of 63%. Zhou said that the Qihoo is now mainly based on E-commerce advertising.

Zhou in the earnings meeting pointed out that the current e-commerce accounted for the proportion of national consumption is still very low, regardless of China's internet companies or traditional enterprises have begun to enter E-commerce platform, E-commerce has a huge market potential.

"So we think in the future, Qihoo's advertising revenue will continue to grow." "Zhou said.

However, the outside world has been questioned about the cost of E-commerce, and that E-commerce market will have signs of slowing, if the development of E-commerce market slowdown, it will undoubtedly affect the advertising revenue of Qihoo.

Zhou does not agree with this view, he said that there is no trend to see E-commerce slowdown, but from the industry and user feedback, E-commerce ratio will be more and more high there are many goods from offline sales to online sales.

"We believe that E-commerce will continue to have strong growth, thus supporting the development of our advertising business." However, Zhou also pointed out that in addition to E-commerce, Qihoo 360 is also actively exploring how to commercialize in more industries.

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