Zhou 祎 fierce fighting small Mirejun internet industry PK Battle

Thanks to the marketing strategy, millet in recent years frequently scrape up the wind, it seems that the millet mobile phone has become a sacred sign, but believe that the people who really used the millet mobile phone, should most of them have more or less complaints, false panic, frequent unwarranted restart, fever serious, photo center redness and so on. But everything was Thunder boss 1999 yuan admiration, Millet mobile phone daughter difficult to ask.

Earlier, internet companies do mobile phone although lively, but many of their own, irrelevant, and 360 special machine and millet mobile phone began in micro-blog, forum all-round scold war upgrade, the user suddenly found that this help has been ironic as "amateurs" the nature of the enterprise has been in the mobile phone configuration, price, sales channels, such as multidimensional expansion of the overall PK: way to go , but aim at the opponent's action.

360 Dead biting millet cell phone

Recently, in 360 chairman Zhou 祎 "hesitated for half a year" of "an important decision", after that, Zhou busy fighting with Lei, because not Jinshan is not antivirus, but mobile phones. In Friday, the price of 1499 yuan "millet youth version" dual-core 1.2G mobile phone to buy 10 minutes 52 seconds to book 150,000, the same day, 360 announced the introduction of the first 360 special machine 1.0G dual-core Huawei Shine, the price is 1499 yuan. The two sides around which phone more cattle to start a fierce confrontation.

360 Special for the machine, this is Zhou 祎 thinking and hesitated for half a year's decision, in the hardware cooperation mode, walked a and millet has a different way: millet hardware from the creation, embarked on Apple iphone generation, second-generation, three generations ... Upgrade the depth of the road, and 360 special machine is a horizontal net, all possible brands of mobile phone manufacturers are likely, Huawei acted as a pioneer.

However, attention to the Internet mobile phone people have vision creeps: no doubt, not Baidu, not Aliyun is not grand, millet mobile phone is 360 special for the current biggest enemy. Well-known it commentators Bo Blunt, millet stimulated the Zhou, and 360 special machine intended to intercept millet. Others who do not want to be named are further interpreted as Zhou only hate to sell fast enough.

Time to fall back a year ago, millet mobile phone is still just lei and other millet company several big executives tight-lipped secret, and if not nearly at the same time Aliyun and later Baidu Easy, Grand Bambook and Tencent, Sina Weibo "edge" nature of the custom machine, the Internet mobile phone lake water will not be as deep as now.

This reporter once in February this year exclusive learned 360 mobile phone news. According to the statement at the time and its official website inadvertently released the "QIHOO360 mobile phone" concept map, the 360 mobile phone is the most likely to go more similar to the route of millet, rather than today, such as the United Huawei and other manufacturers of the "Special for the Machine", 360 aspects did not deny this claim.

However, in Zhou 祎 real shot, the world has changed, as its most active competitors, Millet mobile phone in the end of the quarter has exposed a number of "show the strength" of the data: the cumulative shipment of 2 million, one-month shipments broke through 500,000, Lei forecast the end of production capacity reached 10 million, Millet companies even have the clout to invite nearly hundred media to visit its Warehousing logistics center and the production line of Ying-WA, Foxconn.

In fact, Zhou himself repeatedly stressed that for his opponents, he has always been realistic, "the millet mobile phone This mode of affirmative attitude, it is the first to do internet phone."

Start cost-effective PK

However, Zhou that no matter how powerful you are in the Internet, but in the mobile phone this piece of people at the same starting line.

More accurately, the starting line of domestic Internet mobile phone is based on the starting line of Android, which is open source market, but also rich and colorful but complex environment of the market. The Ministry of Communications Research Institute data show that April 2012 domestic shipments of smartphones, 86.5% of the use of the Android operating system. Of the 166 new smartphones listed in April, 161 use the Android operating system. On how to solve the Android version of the split, Lei has said that when the industry pattern is clear, only 3 brands, the problem will be solved. Lei hope Millet is one of the last 3 brands, and Baidu, 360 and Shanda and Aliyun will not want to be eliminated.

From small meters, Aliyun shots, the major Internet companies to test a year after the real start of the war, Zhou and Lei play the first wave of PK, due to micro Bo spread, fans, the army, and other factors involved, the effect of the performance of the abnormal fermentation of PK.

The world's largest handset chip manufacturers Qualcomm Vice president James to help Lei, pointed out that "the youth version of the Millet is Qualcomm's 骁丽 S3 chip (dual core 1.2GHZ), the CPU uses Qualcomm's own design scorpion architecture, comprehensive can exceed the standard arm A9." and arm A9 is just 360 of the first special machine CPU architecture, Zhou 祎 cited the United States Carnegie Mellon computer Robotics expert Deng Point of view that the youth version of the A8CPU architecture is not absolutely competitive, "A8 and A9 Architecture CPU main difference has two: processing speed, A9 processing capacity can achieve 2.50 MIPS, and A8 Peak only 2.00 MIPS, secondary cache, A9 Peak is 8MB, and A8 only 1MB.

Both sides PK Focus also extends to the CPU manufacturer capabilities, cell phone screen size, memory size, camera configuration and other details. Millet insists that "the top companies produce a higher frequency of the CPU" is the key to mobile phone performance, and Zhou stressed that "smart phone future competition is the most important screen", that at the same price, 360 special machine screen and memory more advantages than millet.

360 said it would unite more vendors to launch more different prices but more than rival products, Zhou described as an open strategy for Internet handsets, or to help collectors better internet.

As of press, the quarrel between the two sides involved the question of sales, questioning marketing methods, such as more competition dimensions. Industry observer Zhao Nan pointed out that millet choose heavy assets, because Lei know, can not guarantee a good terminal products can not be the size of the import role. Zhou's theory of light asset openness sounds sexy, but if the partner handset product does not give the power, still cannot check the user. "So the first is to ensure the quality of the terminal, the price can not replace the quality, not to paste 360 brand that is to transfer the risk." Zhou 祎 is still going to talk about his jokes, with the aim of attracting collaborators, users second. ”