Zhou always exudes with opponents sizhan the end of the domineering

From the killing rogue software and even the hand edge of their products, to the heavy push free anti-virus software and the reorganization of antivirus lakes, and then the client overlord Tencent, and now challenges the search kingdom Baidu, Zhou body always exudes with opponents Sizhan in the end of the domineering

"Come on, Fight!" ”

This advertisement word, perhaps precisely is it madman Zhou personality portrayal.

As chairman of Qihoo 360, Zhou, like other internet giants, has never lacked a topic. But like him to be mixed with different and numerous enemies of the "heterogeneous" in the It lake is rare. He is not only to break the industry stereotypes of the spoilers, but also to test the "poison" of the wasteland. His life is always accompanied by innovation, and innovation has brought him a "war" reputation.

Whether it is Alibaba's Ma, or Tencent's horse, and Zhou have had a hit. And Baidu's Robin Li, and he repeatedly confrontation. The two people in the search engine recently triggered the "828 fighting", again let Zhou and his 360 search reputation big noise.

It is said that Zhou 祎 is adept in PR, so that every battle will send his team to a higher level. But Zhou himself was dismissive. He believes that innovation in product and business models and the subversion of their peers is the capital they dare to challenge. And the way the size of the "campaign", also happens to be his it life a solid footprint.

The "notoriety" of achievement

Perhaps even Zhou himself did not think, let him fame the First battle, also brought him "rogue software father" notoriety

Before 1998, China's Internet entered its first rapid development period. The demand for Internet surfing is unusually strong, but slow speed and complex English web site, greatly affecting the user experience of netizens. At that time, Zhou, who was working in Peking University, was keen to capture this demand. Holding to realize the dream of "let the Chinese use the Internet in their native language", October 1998 Zhou resolutely left the founder of Peking University and set up 3721 websites, and in the same year launched the predecessor of 3721 "Network real name"--Chinese web site, under the system of English domain names, constructs a set of Chinese addressing For the Chinese online service.

Due to accurate positioning, coupled with strong market cooperation and promotion means, the network real name Invincible, and plug-in form quickly installed to tens of millions of users of the computer. Two years later, 3721 successful, Chinese internet plug-ins have covered more than 90% of Chinese internet users, daily use of more than 80 million people. 2001, 3721 was the first to announce profits in the Internet industry. By 2002, 3721 of the sales have reached 200 million yuan, gross margin of 60 million yuan, became the domestic internet industry upstart.

Zhou's "cash cow" quickly caught the attention of China Internet Network Information Center (CNNIC). CNNIC, which is responsible for managing and maintaining China's Internet address system, has an obvious official color, often publishes Internet authoritative statistics and begins to promote its dominant Chinese domain name, but it is not easy to catch up with the already entrenched 3721, and wants to incorporate 3721.

At that time Zhou also have to take refuge in the heart, but by the conditions of the other side scared back: technology, registration system, source code must be surrendered, operating costs by 3721, and Zhou get only 5 years franchise, but also to separate a large part of the profits, they have become the general agent Cnnic. This is not Zhou acceptable results, so he began to challenge CNNIC director Mao Wei, determined to bitter.

In August 2001, Cnnic, who did not receive 3721 support, simply made a new attempt to launch a similar generic web site standard, attempting to replace 3721 of the network's real-name business. And the programmer's Zhou, the first reaction is to use their own technical means to resist cnnic attack, he let the software uninstall program becomes very complex to prevent cnnic forcibly in the user's computer to remove 3721.

Experienced that era of netizens must have had such experience, at that time, ie browser eminence days, Internet users will always encounter strange hints to install a search plug-in, installed after the browser was completely kidnapped. Sometimes even inexplicably to be installed, delete can not be cleaned up. This plugin, which was later defined as "rogue software", is also known as "the father of rogue software" because of the first Zhou. For this title, Zhou today's response is: "Does give users a very bad impression, did I admit." "A daring character may also be one of the factors that make him a fighter," he said.

Guild Wars: Loyalty

During this period, Zhou experienced a lot of fierce fighting, but the most impressive, perhaps as his own hand-blade products

2003, with the web search engine technology mature, as 3721 major competitors Baidu has wings plump. Baidu 7 times times the surge in traffic, replacing 3721 on the Chinese search Engine Company's head. Facing the gongchenglvede of the rising star, Zhou felt the pressure. In order to cultivate the strength of the war with one, Zhou met Yahoo.

Yahoo's conditions let Zhou 祎, the U.S. company promised to provide him with Google to match the search technology. Zhou thought, if can sit Yahoo's capital, brand and technology, add own channel, client and operation ability, will undoubtedly unified search engine market. Thus, in November 2003, Yahoo bought 3721 of Hong Kong's stake in 120 million dollars in cash, and in March 2004, Zhou as Yahoo China president. But because of capital investment and standardized management and Yahoo always conflict, finally, August 31, 2005 Zhou chose to leave. And that means he will leave the 3721 he himself raised.

After angry left, Zhou did a period of venture capital. Thunder, Cool Dog, discuz and so on a large number of successful enterprises have his investment figure, but in the goat milk such a project he also mashiqianti. A successful investment is the embodiment of his vision, but in the case of failure, Zhou never refuses to talk about it. To him, to admit defeat, can enjoy success more.

In the July 2006, Zhou finally returned to the frontline. He set up the Qihoo company launched 360 security defender Freeware, the main uninstall rogue software. Baidu, CNNIC, Yahoo and a large number of plug-ins by the 360 security guards clean up cleanly. Software released two months before the release of the software 1 million times a day, including Yahoo Internet Assistant in more than 600,000 times.

Ironically, the Yahoo Internet Helper, whose predecessor was actually a 3721 client. For Zhou, this is tantamount to hand-edged his own child. But now that the industry wants to put the hat of the originator of rogue software on his head, he will have to kill all the rogue software to clean up his "stigma". Zhou even the 360 security guards defined as a public welfare products, rogue software kill the light, this product will complete its historical mission.

At this time, Yahoo China has been sold to Alibaba, Ma Yun became the head of Yahoo China, Yahoo Internet Assistant is one of its important sources of income. Zhou the anti-rogue software is directly targeted at Yahoo Internet Assistant, which is tantamount to war with Ma Yun. When Zhou and Ma Yun are called on their customers do not have business dealings with each other, and bet each other, never invest in each other's business, never with each other business dealings, the Internet First War of words.

But no one expected that, in the following year, this small security software installed capacity unexpectedly reached 40 million. This time the 360 security guards have not only is the killing rogue software, but also has the garbage clean up, the system restores, the safe downloading, the killing Trojan and so on function. With 360 of security guards installed more and more, Zhou decided to start with the body test "poison"-toward free anti-virus software.

Challenge: Fearless

"We do it for free, we don't make money, but we're determined not to let our opponents earn money."

360 The success of the security guards, let Zhou began to realize that the network security is no longer just the defense of computer viruses, but including governance rogue software, Trojan, including the pan-security.

Compared to the rising, Jinshan and other traditional anti-virus software manufacturers in the pan-security field did not have the power to make a difference, Zhou soon in their own way to burn the flames to their door. 2008, 360 launched free antivirus service. This behavior makes the antivirus security in the field of all manufacturers see it as a heterogeneous, and to their critics. Rising even in one day 4 articles, from all angles to explain the "free not good goods" theme of the idea. And then rising, still unrivaled domestic anti-virus software market.

In this regard, Zhou that the traditional Internet companies do not understand security, traditional security companies do not understand the Internet. He wants to create a new business model, not in China, nor in the world. He has the feeling that people like him should be heroes in Silicon Valley in the United States, but they are not understood in China, and have even suffered personal attacks.

Dormant more than a year later, October 2009, Zhou 360 free anti-virus comeback, after a long time of meticulous grinding, more powerful, more firepower, only 4 months on the rising from the more than 10-year seat on the market to the throne. Six months later, 360 free antivirus installed hundreds of billions, completely changed the security software industry pattern.

The challenge of a long span of years is enough to be called a battle. Which Zhou not only to fight rising, but also to face Jinshan, Kaspersky and all rely on sales software to obtain revenue from the manufacturers. January 2010, rising and 360 between the so-called "back door" war of words, this is not only the climax of the War of free security, but also means that the former market leader rising has been completely 360 of the free security strategy to squeeze the market corner. At the end of March 2011, rising finally to free security disarm surrender, announced its personal security products all free.

And this weak battle, but also later Zhou 祎 revealed its "war" nature lay the cornerstone of self-confidence. Whether it is after the client overlord Tencent "3Q War", or now the challenge to search the kingdom of Baidu's "3B War", Zhou body are distributed with opponents Sizhan domineering.

"We do it for free, we do not make money, but we also resolutely do not let opponents earn money." "In the afternoon of September 2, the" Innovation in China: Challenges and Experiences "forum held at Ceibs, Zhou said. In the Internet arena, "Zhou" is more like an Italian war, and the next old rival Li, perhaps he will add new "exploits".