Zhou Chunlan reflect on the banner of Word-of-mouth marketing strategy: had misled everyone

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A long low-key banner Zhou Chunlan today in the media before the appearance, revealed its early high-profile launch of Word-of-mouth marketing business overall transformation, from the original mainly based on the BBS, to a comprehensive integration of SNS, video, IM and other Web2.0 tools of marketing, and pro flag before the strategy has misled the outside world.

Earlier this year, the banner network announced a high-profile Word-of-mouth marketing strategy, and build cars, digital it/IT products, cosmetics and other consumer Word-of-mouth platform, through the BBS platform to help corporate brand reputation management and protection. Over the past six months, Zhou Chunlan found that BBS Word-of-mouth marketing concept is constantly cited by other websites, and Word-of-mouth marketing concept is misleading.

"Internet users into the BBS is concerned about free speech, and now many manufacturers hire gunmen wanton attack competitors, or exaggerated their own products, long-term community trust will be reduced, the Community brand will cause great harm, will also form vicious competition." "Zhou Chunlan said.

Zhou Chunlan said, before the banner is misleading everyone, the previous model itself is not Word-of-mouth marketing essence, Word-of-mouth Affirmation is not made, not created, nor spread out.

Based on this, Zhou Chunlan that it is necessary to upgrade the business system transformation. She believes that the best model is that manufacturers to open brand identity card forum for communication, netizens make informed choice. In the Enterprise brand building, by some in the forum, blog, and IM group has a high reputation of opinion leaders on the product to make a public opinion.

After the business upgrade, the banner of Word-of-mouth marketing system named "Social media integrated Marketing services", including corporate brand reputation management system, enterprise-class social solutions, opinion Leader Communication model, impact event creation, Web2.0 Platform joint communication.

These maintain the original Word-of-mouth marketing brand monitoring and feedback system, the fastest to find netizens ' comments, search for information about vendors, and the terminal and manufacturers to share. On the other hand, the banner will also help manufacturers set up an active platform for event planning. Zhou Chunlan that these will greatly promote the development of brand marketing speed.