Zhou: Entrepreneurship is the process of trial and error to embrace change

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"Entrepreneurship is to do what others do not dare to do, did not do." "Entrepreneurial road trials and hardships, the choice of a wide range of crossroads, the way to become every entrepreneur concerned about the problem." This afternoon, Qihoo 360 chairman Zhou and "entrepreneur" magazine president New Wengwen together and the entrepreneur tells the entrepreneurial story, shares the entrepreneurial experience.

Zhou said that early start to pay attention to three points. The first is from the user, focus on the needs of users rather than their own ideas, the second is focused, focus on limited resources to find breakthroughs, can not operate. The third step is to run, try and make mistakes. Four is low-cost operation, low-key work. And for the initial capital problems, Zhou said, "the first funds need to raise their own, but also to find friends and family and angels, entrepreneurship does not mean that a lot of money to start, suggest cost verification and try some ideas." ”

Bill Gates and Mark Zuckerberg's entrepreneurial story inspired a large number of Chinese college students, nowadays, more and more college students to realize their dreams to join the entrepreneurial army, some even give up their studies to start a business. In this respect, Zhou said, "I do not agree with college graduates to do the company, this is the narrow sense of entrepreneurship, they should join the entrepreneurial team, not afraid of risk, not the pursuit of short-term benefits, learning how to start a business for their own future to lay a good foundation for entrepreneurship." ”

For aspiring young entrepreneurs, the two gave their own advice. Zhou suggested that "young entrepreneurs starting from small, from the user needs, do not always think of the beginning of a big, this often do not." "New Wengwen also mentions the importance of users," he said, accumulating experience to find the user needs in a niche and the opportunity and ability to meet demand with lower costs and better services than existing businesses.

"Innovation is to do what others do not dare to do", entrepreneurial companies are the ability to innovate, but each innovation must damage the interests of some people, and then create resistance. In this respect, Zhou said, innovation is to do what others did not think or dare not to do, the start-up companies obviously can not follow the rules of the game of large companies, so do not go the usual way. For this problem Zhou and New Wengwen two people have the same courage and perseverance, New Wengwen said, whether it is to start a business or in the company to work, do not follow the conventional, the courage to work creatively to win the chance.

In the rapid development of mobile Internet today, internet companies do mobile phones is a business model, but also a trend. At present, more and more Internet enterprises participate in it, millet technology, Baidu, Alibaba, Tencent, Sina, Renren, Shanda and so on. When asked whether 360 will also launch their own-brand mobile phones, Zhou said, "We will not be out of their own brand of mobile phones, at present, 360 special machines are we and domestic well-known brand manufacturers to work together to launch." 360 is solving some logistical problems and will soon launch a second batch of student machines. Will make sure that everyone can receive the phone in time, we passed 360 special plan, is to eliminate the huge profits of the mobile phone industry, so that more people can use high-performance smartphone Internet. ”

In addition, Zhou said, "The 360 comprehensive search is an extension of our navigation, is part of the 360 open platform." Like other features, 360 comprehensive search allows users to have more choices, they can switch one key, switch to another search engine on the same page, find their ideal search answer. I think the user likes this kind of diversification choice. ”