Zhou Feng believes that the future of consumer and enterprise integration will become more and more closely

This period guest variable is NetEase Youdao CEO Zhou Feng. Zhou Feng that the future of consumer and enterprise integration will become more and more closely, with mobile phone processing will be more and more people, there will be a group of personal cloud service providers to grow up.

The sequencing of new technology applications in the last more than 10 years is reversing, and now there is a claim to be "technology consumerism". In particular, the most advanced technology before, will be used in national defense, and then applied to the enterprise, and finally applied to the field of consumption. Many innovations are now applied directly to the consumer product area, which in turn is applied to the enterprise and even to the defense sector.

Here's an interesting example of the news that NASA used Microsoft XBOX360 's body Sensing remote Kinect technology to control the Mars rover. Because the advanced technology product becomes the consumer product, the output will be very big, after the production is big, the product maturity degree may be for the defense specially custom-made equipment incomparable.

This is behind the changes in industrial trends, the future of consumer and enterprise integration will become more and more closely. The recent reorganization of Microsoft, there is a field of adjustment hidden inside, that is, Microsoft no longer the business and consumer business separate, but put together to do. In fact, we can feel the change of this trend from our individual. Traditional people think of work first think of the PC, for example, you use the PC is mostly unit purchase, and now you will use mobile phone work, but the mobile phone is personal. Future work and life become more and more integrated, more and more difficult to define.

Mainframe era, a bunch of people around a large machine, people and computers are very far away, but now computing equipment from the human body is getting closer, first cell phone, then the watch, glasses. This brings an inevitable result, with the equipment, I can not work for a set, in order to live a set of two mobile phones, one for work, one for life, no one to do so. This trend will have a very profound impact on the operation and productivity of our society as a whole, and many of the work will shift the equipment that is directly related to the individual, and in this case how to help people to manage the work level and the life level well requires some tools.

Not only that, the individual's work is not independent, but interactive. I think there will be many opportunities in the future of the small groups, the circle of interaction and collaboration, there is a point of interest here. In the mobile internet age, the micro-blog is the media platform, the information flow is fleeting, while the micro-letter is the communication between people or groups, but the accumulation of knowledge, the efficient completion of work, in fact, there is no particularly good way. Youdao want to do is how to put valuable information, knowledge accumulation, which is our starting point to think about the problem.

Of course, in the implementation of specific products will encounter a variety of difficulties. For example, whether to ask everyone to use the same software, if the same, the product to accept the threshold is low enough. For example, now we use U disk or mail for information storage and knowledge accumulation, these two types of products to accept the threshold is very low, is in line with our point of interest in products, but it does not work. Now enterprises in group collaboration and interaction will use OA system, but too complex, the result is that many companies are not fully utilized resources. We want to do something in this field.

Our Youdao cloud notes this year has launched the Heilongjiang Green Foundation and Chen to walk the power of the custom version, these are very preliminary attempts, that is, at this point, we meet the right people, projects, to do together. There will be greater changes in the future in small teams and small groups of collaborative services. For example, the simplest, teamwork needs to be reminded, to remind others what to do, or to remind others what you need to do, and so on, which requires a good design for all the information and information, so that effective information flow efficiently. To put it bluntly, all kinds of cloud notes are used to help personal memory, so can we do one thing, to help a team or a circle, to provide them with the tools to work, interact and collaborate collectively?

Another far-reaching change in the computing device's impact is that it becomes more personal as prices become cheaper. An interesting argument is that smartphones are real pc――real Personal Computer, cheap enough to buy one or even several per person. Its most important feature is to follow you at any time, 24 hours. In fact, the original PC is not so personal, because it is sometimes turned off.

After highly personalized computing equipment, it brings a "multiple screen" situation, most users will have a mobile phone, PC, pad, including multiple devices. A large number of personalized devices made up of a number of screens, to bring a better cloud services, the urgent need for this service is generally called "personal cloud."

I do not have a smartphone, only a computer, the server and access to the client, in fact, is very loose relationship, even no inevitable link. But now everyone has a lot of equipment, you have at least one mobile phone a computer, there are people have tablets, and some people have several mobile phones. In this way, you have to have a public point, otherwise all the machines are not talking to each other, the information is completely messed up, it is very troublesome. Our cloud notes are designed for multiple screens, you may not use this product last year, this year is useless, but one day with such products, after use is inseparable.

In my opinion, there will be a group of personal cloud service chambers to grow up in the future. They are likely to take a co-operative approach, or they may be offered by vendors who provide personal cloud. These products can cover all platforms, users pick up any device, the above can receive new information, the device is seamless.

All things in the PC era are on the operating system, so Windows is the most important thing, and people will do a lot of things around the operating system, such as selling software. But after multiple screens, in fact, each individual device is no longer so important, if we all use personal cloud services, the cloud of these data, information can do, it will become very valuable. I think this area will be more and more applications, including the relevant business model. For example, to do basic services, there will be the application of personal cloud. If some small companies do a personal cloud of the main application, doing particularly well, it will become the boss. The main application is the user thinks with whose cloud notes, with whose network disk, with what Cloud album, cloud video service, in this field everybody has the opportunity.

The competitive core of the mobile age and the PC era has changed. We compare cloud notes and web disks to Office software on the original PC, which is a tool for users to work with text and pictures, but the form is completely different. Office software What do you compare? function, price, typesetting good, these are very important. But it's not the standard when it comes to comparing cloud tools. In fact, whether we or similar products, the ability to edit documents is much weaker than word, but why there are many people use, why do not use Word to save information, but through the cloud to order management information, the key is the ability to sync. Compared to how you are in all the equipment, to give users a unified, convenient experience, compared to the user on the mobile device convenience, such as handwriting, voice and so on. For example, reporters can write in the cloud notes, the future can be completed on the paper process, the entire workflow can be done here, the equivalent of office and mailbox combination, which requires careful design of the entire link.

So, I think the use of mobile phone processing will be more and more people, many people think that mobile phone screen can only "play", then I said, do not forget, the card camera market is how the mobile phone has been eaten up, has been considered not how the mobile game is how to shine this year.

Now, the Youdao Cloud Notes user volume is about 15 million, it is slightly faster than the original dictionary growth trajectory. In the past, the Youdao dictionary in five or six years accumulated about 350 million users, so cloud notes also need some time. We hope it will become a Shi user's product in the future, of course it will never be as big as the micro-letter.

The key to achieve the leap-forward growth is to return to the user, to really solve the problem users need to solve. For our team, each product is very important, is hundred percent, but for the user each product is very small, very insignificant. Most of the time the most important to the user is his girlfriend, is his job. From this point of view, the product becomes hundreds of millions of small things on the line, you may not have to make your products become hundreds of millions of people's events. How to let hundreds of millions of users like your product? Is that you can help him solve the problem, and easy, simple is the most important. If a product is complex, can solve a bunch of problems, the final result is that each problem is not resolved too well, the use of complex, such a product is certainly useless.

I think the basic logic of making products is that you should always take the user, the customer as the center, to find the user's pain point, rather than the center of their own. To solve the user's pain point, we need to know what the pain is now? But sometimes those strong demand, those pain point, the user may not know, can not say, but through observation to find that you solve it, users will use your products.