Zhou four steps to copy millet mobile phone road?

Zhou how to do mobile phones, this is one of the hottest topics in the Internet industry nowadays.

March 30, the author received 360 official invitations to send SMS, the contents are as follows: Thank you for your Zhou 祎 new mobile phone support, 360 OS forum has been officially online, sincerely invite you to chat with old weeks, brainstorming.

This is a bit like the 2010 Millet technology: Lei at that time launched a MIUI forum, training enthusiasts, up to Millet 1 mobile phone release, the forum registered users have reached millions of. High building ground up, this is the first step of millet technology to do mobile phones. In addition to doing PC-side forums, Zhou interacts with enthusiasts through app forums. The PC was still the largest Internet portal of the year, and now the mobile Internet has replaced PCs as the biggest Internet portal.

Just last week, Zhou opened its own micro-signal, Zhou has been using WhatsApp as the first mobile Instant messaging tool. Put down with Tencent, MA between the use of micro-Zhou, the intention is obvious, make full use of micro-letter this one of the largest social marketing position. In China, the three main positions of social marketing are micro-letter, QQ space, micro-blog.

Millet in the development process, first micro-bo Rise, followed by the rise of micro-letter, Millet rush in the marketing of the tuyere above.

Zhou play machine, more than the first step and millet path is very similar. Sources said: 360 Mobile phone next walk is four steps path, the first step of the forum, the second step to launch the operating system 360 OS, the third step to launch mobile phones, the fourth step is to build their own electronic business system. The time point is approximately: March completes the forum construction, June launches the operating system 360 os;9 month to launch the handset.

is still unknown is the 360 electric business system to establish the way, if modeled after the path of millet, this will be a long-term process: millet from 100,000 units/each open sale, to last year sales of more than 60 million units, millet electric business system development more than four years.

Electricity business is not only a Web site, involving warehousing, trunk transport, distribution, after-sales service, regardless of jingdong, millet, suning, Gome, or the company with the difference between the open mode of Alibaba Group, have experienced a long time to explore, 360 of electric business also have to go through such a road.

The above source said: 360 Electricity website is called Strange cool net.

Zhou four steps to copy millet mobile phone road, more difficult than four years ago, because the environment has changed:

The first is Symbian exit market. In 2010, Microsoft cooperated with Nokia, and Nokia announced it was abandoning Symbian to embrace windows. According to Microsoft and Nokia, Windows will inherit the territory that Saipan has left behind. The development of the market is not according to Nokia and Microsoft's planning development, Symbian withdrew from the market after Windows continued to languish, Android rapid rise, took over the site of Saipan left. Millet is rising in the context of Android's rise.

The second is the dividend of social marketing. Millet development process, micro-bo, micro-letter has risen, millet mobile phone drinking social marketing head soup. Now regardless of micro-bo, micro-letter, whether it is pulling powder, or users "point, comment, praise" is far less active than micro-bo, micro-letter just turned out to be born. Zhou in the Internet circle of social influence and Lei match, but the timing of the choice is not as lei.

Again is the product innovation space tends to be small. Mobile phones as a product have matured, based on product innovation space than four years ago when smartphones have just entered the rapid development compared to a much smaller. Of course, from the space of industrial innovation, Zhou has the opportunity. He thinks that industrial innovation is divided into several parts, one is product innovation, the other is User experience innovation (for example, from charge to free), and three is the innovation of business model (for example, from the front to the charge into the back to charge). It can be predicted that Zhou 祎 will do more in the future in terms of user experience and business model innovation.

In addition, 2015 is the entire smartphone development inflection point, the overall volume of smartphone shipments has begun to decline, industry has been the culmination of development.

Because of the above four points, many people for Zhou now do not understand the mobile phone. And the founder of the Storm audio and video fengxin that this is "common sense of", he firmly believe that Zhou do mobile phones can be successful, because Zhou 祎 always play a different thing.

10,000 step back said, copy a company with Millet exactly the same, do "millet first, 360 second", 360 mobile phone also has huge imagination space.

(Original title: Four steps: The Secret Zhou Play Machine)