Zhou: From the user to the user

The first sentence of the first volume of the "Mao Zedong Anthology": "Who is our friend, who is our enemy, this issue is the first issue of revolution." ”

I would like to put it another way, for people who make Internet products, "who are our users, who are our competitors, this issue is the primary problem in the Internet." ”

Now said the Internet, the first mention of business model, a business model, it is necessary to ask how to make money, when profit. In fact, the business model is a system, divided into several aspects. The first is User mode, which is to answer the question of who is their own users and what value they provide. The second is the product model, simply put, is what you want to do, do not do. The third is the http://www.aliyun.com/zixun/aggregation/8933.html "> Market model." is how you want to position, with what means to promote. Four is the income model, how to convert user value to commercial value.

So, who is our user, do Internet products, the first to answer this question.

Because each of us lives in our own circle, it is involuntarily believed that people all over the world are just like themselves. If you follow this line of thought to make a product, you will consider yourself a typical user. During the Great Revolution, Chen Duxiu thought that the industrial worker was the typical representative of the revolution, so he could only initiate a few revolutions. Mao Zedong was born in the countryside and thought that Hunan peasants were the typical representative of the revolution, and he succeeded. Chen Duxiu was unsuccessful, because he put the book of Marxism as a guide to action, typical users are utopian. Mao Zedong succeeded, because he went to the "user" where the survey, learned the actual situation.

Internet users today are not the same as they were 15 years ago. At that time, the typical users of the internet, like me, learn computer origins, can program, like the Internet on the emergence of a variety of new gadgets, but also like to see whose things do well, do cool. Today, users like me make up only a fraction of the internet population. More and more middle-aged people, the elderly to join in, Internet users are becoming less educated, low-income users accounted for a large proportion. These users are generally silent majority, not accustomed to express their views on the Internet, also do not want to reflect the product opinion manufacturers. There are many aspects of our products are very different.

Like these users, their demand for the use of products and psychological needs, we must not sit in the House of fantasy, should be like Mao Zedong wrote "Hunan Peasant Movement Report," like, put down their posture, put a low profile, take the initiative to understand them. For example, on the roadside to see migrant workers using mobile phone internet, in the Internet café to see someone eating lunch while playing games, or a little girl in the dance troupe, you can get together, say hello, ask them what site, like to play games, like to see what news.

Technology people feel that there is a natural sense of superiority, some people use a commanding view of ordinary users. This mentality is absolutely not good products. In fact, the mentality of this thing is a layer of window paper, once you have such a puncture, you put down the ego, really into the user. Mao Zedong also has a word: from the masses, to the masses. I change it, do Internet products, it is necessary to "from the user, to the user." ”

From the user, put down the shelf, really from the user perspective to see the product, all the fancy things removed, the complex technology to do backstage, so that users see is simple, concise, so that users use up is easy, satisfactory. This is done, will be welcomed by the user, will let the product to the user, thereby pooling the large-scale user base.

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