Zhou: "Good faith" decides how far Hisense can go

November 19, Hisense low-key held a 45-year celebration, and many enterprises invited star platform is different, Hisense invited guests quite unexpectedly-to "outspoken" well-known moderator Cui and famous jurists Weifang. They relate to the way of honesty, the life of the people, the application of the law, and other aspects of the speech, and Hisense Group chairman Zhou "Hisense Hundred years, trust unchanged" keynote speech. Zhou did not talk about the number, did not mention the goal, but told a few about the integrity of the story, in order to explain the trust, the integrity of the understanding and sentiment. It is because Hisense's trustworthiness, in 2006 Hisense acquisition Kelon, Qingdao Big Bank's president all personally to Guangdong, did not hesitate to support, this gave Guangdong local bank with very big shock. This is the return of integrity. And back in 2000, in order to let everyone recognize the importance of integrity for the enterprise, and in the work of integrity, Hisense carried out a good faith education, and bought 500 sets of good faith management of the Tong Tang Dynasty TV series "Big Qing Yao", distribution and management-related cadres to learn. Zhou said, only everyone is honest, integrity, people can build a "trust" of the good relationship, the value of trust can not be weighed against money. Honesty and integrity also occupy the top two of the core values of Hisense. "Strict integrity management" in Hisense was elevated to the group's development strategy height. Last year, Hisense formally "strict integrity management" as the group development strategy, the establishment of the "Hisense Group Integrity Code", clear the overall requirements of integrity and basic norms. Zhou also cited such an example: in the industry more imprinted standard product indicators, hisense requirements of companies regardless of what others do, the prohibition of virtual standard products such as energy consumption indicators. At that time, the home appliance company staff complained that others boast cheating, we honest, will be dead. But adhere to now, this year, Hisense Air conditioning growth is the industry's fastest, relying on the values of the adherence, forcing the level of management and ability to upgrade, Zhou said: "I believe that this growth is ethical and sustainable." "The Elephant is invisible, the big sound is sparse, big letter is boundless." In Zhou's view, the business logic is so simple: as long as you win the hearts of customers, customers are willing to accept your services, you will get their money votes; Similarly, as long as the same way to treat employees, employees will be the quality of work and efficiency of a substantial increase in return to you, and suppliers to build a trust bond They provide excellent materials and services, and if you are proud to recognize your presence, you have a rich source of labor and customer base. The value and mission of Hisense Brand is more like selling "trust" and establishing mutual reliance on trust. Zhou emotionally said: "' Integrity ', is written in the name of Hisense Commitment, but also the state of the enterprise." The value of trust can not be weighed against money, but I believe it will take Hisense to 50, 100 years, to become a real user to retain a good memory of the great company.