Zhou Hongyi: I'm more like the Monkey King when I make a scene.

Abstract: I am more like the Monkey King when the Zhou Hongyi, this is the interview to his own summary. Now, the Monkey King will kick over Lao's alchemy stove. May 31, 360 recently held an Internet opening conference in Beijing, announced the official launch of the 360 open

"I'm more like the Monkey King when I'm making a scene," Zhou Hongyi in an interview. Now, the Monkey King will kick over Lao's alchemy stove.

May 31, 360 recently held an Internet opening conference in Beijing, announced the formal introduction of the 360° Open programme, involving 360 full line of business. 360 also announced the establishment of 1 billion yuan innovation fund, such as four support policies, Release 360 security desktop full screen version.

The bet was open, and Zhou Hongyi launched a war. Standing opposite the Zhou Hongyi, not only is the horse teng a person, or Tencent this company, while Baidu, Taobao, as well as Tencent; Zhou Hongyi is not a man fighting, he is behind the number of 100,000 of internet entrepreneurs.

Zhou 祎 to create a new pattern. In the old pattern, the Internet traffic by several large Internet companies control, the companies are Baidu, Tencent, Taobao. Sitting on the network traffic, the Giants to provide a high threshold for entrepreneurship: no matter what kind of internet business, all need users, the need for traffic, the Giants "wild speculations", but do not allow entrepreneurs to "sit back money."

Last year, the rapid development of E-commerce, group buying, Web site navigation, search keywords, network alliance, client flow price is 4 times times or even 10 times times the price of crazy, is "wild speculations, sit back money" results.

The old pattern can be summed up in the Age of Empires, the Ali Empire, the Tencent Empire, the Empire of Baidu and the Chinese Internet, and the new pattern can be summed up in the Confederacy era. Zhou Hongyi that the age of the Internet empire was over, unlike in the Age of Empires, where any internet company could talk to any giant on an equal footing.

In the Age of Empires, other Internet companies relied on giant traffic to survive, is a dependency relationship, in the Confederacy era, the giant company into the "Internet services, application operators," or "Internet applications, service supermarkets", applications, services need to operate channels, the Giants also need content, services, or become "empty shop."

Like Ma, Zhou Hongyi is known as the best product manager in the Internet industry. The speed and ability of Tencent to develop products, the industry has no right. Zhou Hongyi is not a product manager, his biggest contribution to China's internet industry is the entire Internet industry subversive innovation, from the earliest 3721 network real name, to free anti-virus, to the current platform open, the same era of Internet practitioners are busy copying.

China Internet 15 years, the industry is a big strange phenomenon is "plagiarism is the passport, innovation is the epitaph of innovators." After the Chinese real name, free security, Zhou Hongyi a new road, and "Internet applications and service operators" has become China's internet giants consensus. This time, history is an exception?

The Sun of the Empire

The logic of the past is that I want to be the boss, the world is mine, I want to build an empire, over the past ten years, many of this idea of building empires. Now the internet has broken a lot of things, put a lot of barriers to break, people with the establishment of a complex relationship between the highly shared information, the rapid flow of information, boundaries are broken, users can not be locked in a platform, need to share, open.

"21st century": After the formation of several major platforms, what is the most needed platform provider capacity?

Zhou Hongyi: White point, is a huge user base, a huge amount of partners to provide a large amount of applications. Although all talk about openness, most people can only do the application. Without a huge amount of application, there is not enough user base to provide developers with sufficient returns. The future industry chain will form a specialization division of labor, some people dedicated platform, some people dedicated to do the application, this is the Internet industry for the first time a large division of labor.

The platform provider to the user through good use, to provide the best service to developers, set up a good game rules, so that developers believe that their focus on the platform, will not do applications to rob their jobs. The interconnection of many empires is based on the "one-stop Internet service", this practice does not give others live, outdated.

21st Century: Is the platform provider the equivalent of a service provider, and is the operational capability more critical?

Zhou Hongyi: To have a strong operational capacity, to help partners to transfer traffic into revenue, into profits. At the same time to have a certain regulatory capacity, at the beginning we are all applied to the more the better, the application of many, some malicious software, to know how to find them, how to clean them.

Like Suning's chain stores, for product providers to provide professional services, such as into, sell, save, promote products, service users, at the same time to distinguish between what is good products, which are defective.

"21st century": What is the difference between operator logic and traditional Internet mode?

Zhou Hongyi: The logic of the past is, I want to be the boss, the world is mine, I want to build an empire, over the past decade, many of these ideas to build empires. Now the internet has broken a lot of things, put a lot of barriers to break, people with the establishment of a complex relationship between the highly shared information, the rapid flow of information, boundaries are broken, users can not be locked in a platform, need to share, open.

The result of the old model was the brilliance of an empire, and the result of the new model was the success of the entire internet industry.

"21st Century": 360 do open, will not affect Baidu, Tencent in the industry status?

Zhou Hongyi: I never expected 360 to go beyond Baidu, beyond Tencent, others before us eight years earlier.

At the same time, today's companies, if not open, is to create opportunities for competitors. Monopolistic pattern is very comfortable, once there is a platform to break the monopoly situation, the first open, other home is not open you may face the loss of users. Then, open to the price war like, to the application provider more concessions, more services to win users, to ensure traffic. A company with open carrying away, do their own vertical business, the flow of guidance to their own, other providers to find who, will go to find 360, or other open manufacturers.

For some enterprises, it was a dinosaur, now the climate has changed, the dinosaurs will be extinct.

"21st century": will openness affect 360 of earnings?

Zhou Hongyi: Our revenue model has never changed: 360 has a huge flow, the open platform is not necessarily free, the flow of electricity to the electric dealer, either a split, or charge advertising fees. Additional value-added fees, such as web games, is also a split. Openness will only have a beneficial effect on revenue.

The new power of the Internet

The 2010 3Q War was a preview. After the 3Q war, we are rethinking, Tencent is also reshaping, eventually all chose to open, and chose to unite with the world's Proletarians (developers). The road is summed up stones, Apple, Facebook has given China's internet industry a lot of inspiration.

"21st Century": Open is not 360 relatively weak choice, strong after will do vertical application?

Zhou Hongyi: No, 360 Although the company is small, but my number of users compared with Baidu, Tencent is not inferior. Do not say that we have not done vertical application, and now even Tencent this very successful enterprises are facing open pressure, we need to open, open is 360 chance. Without 360 of such companies, companies that have formed an advantage have no incentive to open up because we are open and will stimulate them to be open.

Only a monopoly platform, certainly not open, there are 360 of such new forces, stimulating the whole industry open.

"21st century": Besides 360 of such open platforms, who is the new network power?

Zhou Hongyi: Another new force is developers, in the past they face Baidu, Tencent, and even portals, no right to speak, the price of the search keyword is surprisingly high, the price of portal advertising, traffic prices are sky-high. But developers, or entrepreneurs do not have the means to promote the network can not be separated from them. In the past, monopoly traffic, arbitrary pricing, now become "war between the platforms", need to be better than the conditions of the developers.

"21st century": Compared with Tencent, Baidu, 360 more open?

Zhou Hongyi: We definitely don't advertise the 360 most open. We hope that through the impact of 360, so that the entire Chinese internet will never be reconciled to open, timid open, to the real open. 360 Open platform and Tencent open platform, Baidu box calculation is not contradictory, we have their own advantages. Developers do not only to a platform, Tencent's platform, Baidu's platform can be introduced into a benign competition mechanism.

21st Century: What is the industry significance of opening the year of 2011?

Zhou Hongyi: 2011 years ago, China's internet industry was not really open. Baidu's box calculation is open? Openness is the sharing of traffic and user equity with developers. Baidu is not open, Baidu did not dare to say that they are open platform. 2011 ago, many VC, many Internet practitioners, the Internet is more pessimistic, no growth prospects, large companies monopolize the flow.

360 opened, Tencent will also open (15th, Tencent will announce its own opening strategy), Tencent is much more open than Baidu, Sina Weibo should be opened, if Baidu is not open, he will eventually find that he is not fighting with a company, but with an industry, with the entire industrial chain fighting.

In the past, the application provider had no power, an open platform, the equivalent of "the proletariat of the world, unite", there is strength. Not open, there will be no friends, no partners, no one to help you do the application, to help you do the user experience, the end result is including Baidu and all companies will certainly open.

The 2010 3Q War was a preview. After the 3Q war, we are rethinking, Tencent is also reshaping, eventually all chose to open, and chose to unite with the world's Proletarians (developers). The road is summed up stones, Apple, Facebook has given China's internet industry a lot of inspiration.

Small companies formed new forces, and they banded together to push the Giants forward.

The pain of opening up

360 least baggage, 360 just grow up, no other business. But for Tencent, even if you want to open, but a more than 10-year company, the technology system, the company structure must turn around, need to stay a few years to see.

"21st Century": Open companies have user resources, the strategy will be different, such as you and Tencent will be the difference?

Zhou Hongyi: We're doing it, Tencent is doing it, and we have some contacts with some of their management. Tencent is too big, the whole company is not able to change mentality is critical. Tencent opened up, because there are a lot of vertical business, with each partner will compete, how to deal with it? QQ do video, I do not help Youku? QQ also do Weibo, or to help Sina Weibo?

"21st century": Tencent's Webqq has been opened, there are many third-party applications, how to evaluate?

Zhou Hongyi: This is a form of open platform, is essentially an application portal, if the portal is to do their own things, it is not an open platform, if the third party, is open. 360 least baggage, 360 just grow up, no other business. But for Tencent, even if you want to open, but a more than 10-year company, the technology system, the company structure must turn around, need to stay a few years to see.

"21st century": Tencent is the biggest income from online games, open will have an impact?

Zhou Hongyi: Because the two companies have different historical baggage, the development of ideas will not be the same, the final will vary. We will and Shanda, giant cooperation, Tencent has a lot of game business, he will and Shanda, the giant full cooperation? Hard。 So the opening of the game, he will do less, I will do more, this is our opportunity.

21st Century: What advice would you give to Ma on the open question?

Zhou Hongyi: Today, Ma Teng did all the things I gave him two years ago, I very much admire his company to do this scale, but also with the times, the ability to adjust themselves. Tencent did not invest in the past, now start to invest, this is a progress.

Tencent used to hire a lot of people to do a lot of things, and now at least began to talk about opening up, he will be open platform. That's what I suggested to Ma, because I have seen the decline of Yahoo, Yahoo has risen to 100 billion U.S. dollars market value, is to become a what all of their own company, early very effective, to achieve the final thousands of products, tens of thousands of employees, everything is done well? Impossible, and finally began to go wrong.

Tencent is on its way to openness today, and if Tencent is open, I will run faster as a catalyst. As long as the healthy competition, mutual reference, will eventually achieve a balance.

"21st century": What's the difference between your openness and Tencent?

Zhou Hongyi: I am a catfish is not a shark, the water to live, encourage the crocodile open, Tencent is a big crocodile. I do not let small start-up companies open, small start-up companies to use open platform to obtain traffic, access to users, the product to do a good job, so as to form a blossoming situation.

"21st century": You and Ma are known as the best product managers in China, who used to be good friends and when to reconcile?

Zhou Hongyi: This is not personal grievances, nor corporate grievances, is last year after the internet has gone ten years, some historical problems erupted. If we can reflect on this matter, all can adjust their strategy, after reflection to avoid World War Ii. Now we are talking about openness and moving in the right direction.

As for the individual, it depends on the opportunity.

App King

We have a software open platform, in principle, this small and medium software companies and entrepreneurs do not collect money, free to put in, free to help you push, the software industry would have been very difficult to earn money, and then split more difficult.

"21st Century": 360 strong push security desktop, do not feel that the future browser is not important?

Zhou Hongyi: Compared to browsers, I think the App store creates a better user experience that makes it easier for users to find applications. Of course, the future of the Internet, on the one hand, browser access, on the one hand is the App Store model, like the current ipad. Regardless of the browser, or the App Store, the purpose is to facilitate the user quickly find hundreds of thousands of applications, convenient installation, use.

"21st century": what is the advantage of a secure desktop compared to Windows desktop?

Zhou Hongyi: Like a secure browser, a secure desktop is the gateway to a large open platform on a secure basis. For example, turn on the computer, the original icon is either very messy, or can not find things, in the net to search for Angry Birds, many links are fraudulent things. Security desktop, or security browser, whether recommended, or their own search, can easily find all kinds of the hottest games, videos, Web applications.

Security Desktop is only 360 open platform of an entrance, software Butler, browser all provide a wide range of network application portal, so that netizens can be safe, convenient and very use of various applications and services.

"21st Century": 360 new desktop has been released, there is an account management function?

Zhou Hongyi: The secure desktop will soon launch a new version, and you'll be able to experience apps and services like the ipad on your computer. Account management system features are not yet, will be added immediately. With this account function, you can get all the Internet company accounts through, so that everyone easy to use all the Internet company's applications and services.

"21st century": with developers to split, the Guild is 7:3,360 5:5, will it lead to a war?

Zhou Hongyi: I think not, they (Tencent and other open platforms) will not do a let oneself cannot continue to do things, our goal is to step from 7:3 to 5:5, I think 5:5 more reasonable.

"21st century": Apple is divided into only 30%?

Zhou Hongyi: Apple is a little different, Apple sells hardware high profits, has made money, these applications have helped him, reduced costs, is basically 5:5.

"21st century": Do you charge for software? Software in China [17.06-1.90% shares] does not profit.

Zhou Hongyi: Different places, we have a software open platform, in principle, this small and medium software companies and entrepreneurs do not collect money, free to put in, free to help you push, the software industry would have been very difficult to make money, and then split more difficult. The traditional online game investment is larger, we now with Shanda, NetEase, giant communication, the proportion of web games Tencent and others may be 8:2, we are according to the rules are 6:4, 7:3, but now to go 5:5 direction.

"21st century": Will there be vicious competition between open platforms?

Zhou Hongyi: If China has only an open platform, the platform will not be open until the end, and monopoly means not being open. China will have a number of different levels of open platform is very normal, such as E-commerce, if the warehousing logistics to establish a lot of small and medium-sized e-commerce companies can do. Jingdong can do the open platform of E-commerce, because not every home can do warehousing.

Developers should not be attached to an open platform, they can put their own applications on each platform.

Times of crisis

Do like Tencent, this does not make sense to me, let Tencent continue to do the boss good. How to make China's Internet more healthy development, the future will not appear similar things. I started studying Facebook and studying Apple, and came to the conclusion that it was an open platform. I talked about the business model in the listing roadshow to be an open platform.

21st Century: You always have a sense of crisis?

Zhou Hongyi: I always have a sense of crisis. Today, China's PC Internet will have a rapid development in 2015, after five years wireless internet, will subvert the current PC Internet, we all have a sense of crisis. Today everyone is playing Facebook, five years later, everyone will play Facebook? Fun apps will get you tired every day. The internet is constantly changing, I always have a sense of crisis, from our initiative to do change.

"21st century": How to keep pace with the times?

Zhou Hongyi: We go to now have three magic weapon, we one is called the user benefit First, that year the Internet who values the user benefit AH? The early years could be a wild age. The second is innovation, we may not be able to do that kind of big revolutionary type of innovation, but can do micro-innovation. 3rd, we are more open than big companies, and not only grow up by ourselves, but also drive big companies to open up.

I think why I do this, because I have a sense of crisis.

21st century: Openness can kill some of our peers, how do you see it?

Zhou Hongyi: Business Competition Someone success, some people must fail, not because he failed, do not do, we want to see his industry, consumers have no help, we mention open to many personal developers to help, help entrepreneurs, and consumers also help. Someone is hurt by the tide.

To conform to the trend. Tencent reacted quickly, very smart, see 360 security desktop, see 360 Open, Tencent quickly talk about opening, also launched similar products, the faster the transition, straight to win a very good situation.

"21st Century": Security Desktop user interaction is very strong, will there be more, stronger interactive products appear?

Zhou Hongyi: it could be. Our own focus on the platform, some stronger interactive products, such as micro-bo, happy, everyone, interactive network game is stronger, we do not necessarily do it ourselves, and we cooperate with the open platform to bring the products of the partners.

"21st century": what is the inspiration of the 3Q war? What is your harvest?

Zhou Hongyi: First, I am more determined that the user benefits first, any time to do what products do not first consider the interests of the enterprise, the first consideration of user interests, no user support for us, I think we are likely to be killed. Second, let me reflect on the Chinese internet should be what kind of model. For example, China's past history, is the peasant uprising, or was suppressed, or overthrow the feudal dynasty, overthrow is a emperor, history will repeat forever. Many internet companies in China say they don't like Tencent, but many people want to replace it with a second Tencent.

Do like Tencent, this does not make sense to me, let Tencent continue to do the boss good. How to make China's Internet more healthy development, the future will not appear similar things. I started studying Facebook and studying Apple, and came to the conclusion that it was an open platform. I talked about the business model in the listing roadshow to be an open platform.

So 3Q rima the most reflection is open, we reflect the most is also open.

21st Century: You have come back for two months, what are you doing these two months?

Zhou Hongyi: Build our products.