Zhou Hongyi: Innovation does not mean that subversion customer experience is the most important

Zhou Hongyi, chairman of Qihoo 360, once explained that "innovation" does not mean "invention" but "mode" is called innovation. A humble improvement such as making the user experience smoother and simpler is also an innovation. " This point of the user can be called micro-innovation. Micro-innovation can even change a company's survival trajectory. "From the user's point of view to improve the user experience, the user's feelings as the core, it is also some of China's Internet companies from corruption to the practical first step .

Chinese companies seem to have been trapped in the quagmire of cottage, even in full of innovative high-tech Internet IT companies, also can not escape the fate of imitating plagiarism. Even powerful such as Tencent and Baidu, are also from the imitation started, and always can not completely get rid of the shadow of imitation.

In terms of products, technologies and models, Chinese enterprises lack innovation and innovation has become a problem for China's Internet.

What exactly is innovation, does innovation mean that it is subversion, that is, innovation and revolution? Where are the errors in Chinese enterprise innovation?

Qihoo 360 chairman Zhou Hongyi once explained "innovation", not have "invention", "model" is called innovation, a humble improvement, such as allowing the user experience to become smooth, simple, that is also innovative. "

"This point of impressing a user can be called a micro-innovation.Micro-innovation can even change a company's survival trajectory." From the user's point of view to improve the user experience, the user experience as the core, it is also some Chinese Internet companies from corruption to the pragmatic and practical first step.

And this understanding of innovation is the same in foreign countries. Amazon CTO Werner Vogel believes that innovation seems simple, does not necessarily need to subvert the model or create something that does not exist now, but to improve the product from the user experience point of view, you will unexpectedly gain innovation. "There is only one standard measure of innovation, is the customer experience."