Zhou Lei "War of words" behind: mobile Internet enclosure Movement

Qihoo 360 chairman of the Zhou and Millet mobile phone founder of the "round system" war of words has lasted more than a month, the two sides you come to me, there is no pause in the signs. In Friday, Zhou 祎 bursts 5 tweets, again to Lei "cannon".

June 15, the millet mobile phone start to give back to the old user activities, some users in the activity day frequently encounter "system busy", in the micro-blog complaining about millet use "hunger marketing." "Hunger and thirst marketing is really effective," Zhou later commented in the microblog, "but the total use of this trick is to despise Rice Noodle IQ Two also waste rice noodles time energy, we all aesthetic fatigue." "At the same time ridicule lei:" You have a large amount of advertising and no money to buy a server? ”

Lei the face of Zhou's "artillery fire" did not return directly, only on the morning of 15th through micro-blog announced will increase the intensity of concessions. And Zhou in the afternoon of a micro-blog again, the truth of the millet feedback campaign questioned.

The first n round of "the third"

This protracted war of words, with a beginning of the May "Smash millet" incident as the starting point.

May 11, a netizen on Weibo complained about the frequent death of his millet mobile phone crash Restart and other issues, and claimed to be in Shanghai on the scene to smash Millet mobile phone activities, to show anger. Zhou at this time issued the first affirmation of millet mobile phone microblogging: "Who do not have to do mobile phone repair, I have tried millet, I think in a lot of experience to do a good job, if you want to go beyond the millet on the public competition products, to experience better configuration of higher prices cheaper mobile phones." ”

May 13, millet employees appear. The user of @miui_ Zhang Shu, the ID, said: "How do you like the IP address of your pig head?" ”

Zhou immediately responded, "This is the quality of millet staff, please onlookers, I will not and the children, the next time will smoke lei face." My pig brain is really not as good as hiding behind the Lei brain, because I do not think in the press conference and the imitation of the Apple mobile phone This hype, it looks like smashing mobile phone is the traditional preservation of millet kill device. ”

16th night, in the face of Zhou Open war, Lei First response: "Recently found organized black millet posts, but also at the cost of renting millions of fans to the large forwarding!" Please report to the Insider, a certain heavy pay! ”

Since then, Zhou has said in public: "Not who wears a black T-shirt can call himself jobs." There is a lei of ridicule.

A protracted "big one" war erupted from this. One months, Zhou and lei you came to me as a little Bo on the show. With two big guy's head-on confrontation as the main battlefield, the smoke radius is also expanding, with the advance of time, more and more people debut, more and more chapters also slowly unfold.

Ma, Ding Lei joined the war

May 19, Tencent Board chairman Ma Hua forwarding Lei Weibo said: "In fact, he is an actor."

Zhou 祎 not in the first time to fight back to the old opponents of the "actor theory", until June 11 in the ridicule Ma and Lei said: "I finally clarified their own, I and the horse between the total although a little misunderstanding, but really no other relationship, you always take our jokes, This time you finally know who and that who is the real good friend, 3Q when the Thunder is not always blowing, how will the horse always make difficult decisions? Do you believe in love again? "For the Zhou, MA is obviously intolerable, and forwarding lei out of the Golden Hill and 360 court notices, while revealing that the 3Q war has not stopped." And again force quite lei and reiterated, "Tencent will not do mobile phones, do not do special machine, deduction machine, welcome and all manufacturers cooperation."

Three big internet giants of the melee also attracted NetEase CEO Ding Lei's sight. He was outspoken at a recent event, "Lei's millet is a pseudo operating system and he doesn't have a core engine, like buying a Geely back and converting it to BMW." "In Ding Lei's view, in addition to Apple's iOS and Android system, other so-called mobile terminal operating systems are" chew ", is" dead late Dead "difference.

Behind the smoke: Mobile Internet enclosure movement?

In most analysis, there is a "enclosure movement" behind the mouth war, even NetEase, who thinks Apple and Google's operating system will die sooner or later, has recently revealed that it is going to kill into the mobile phone market.

From this year's Internet companies to launch a variety of products, these mobile phone prices have fallen, priced in the Thousand yuan or so. In this respect, industry experts say, similar to the PC free model, these companies are not relying too much on hardware profits, more on the hope of making money from software and applications.

And Kai-Fu Lee on Weibo said that internet manufacturers to do the mobile phone will end in failure. The reason is that, first, two industry differences, corporate genes are different; second, many internet companies do not use the mobile phone user demand for the mission, and to embed their own services as the goal, can not get users word-of-mouth; third, internet companies are not willing to embed user-beloved rival services will also be criticized; Using Android to build a closed iphone-type High-margin industrial chain is imperfect and unrealistic; in the evaluation of internal projects, projects that do not make money and are not mainstream and have to spend a lot of money are hard to get enough resources to be squeeze by mainstream projects; Even if they can break through the problem, it is as powerful as Google (the owner of Android) who has failed to do the phone.

Despite many questions, internet companies are confident. Chen Shangyi, director of the Baidu Technical Committee, believes that internet companies, hardware providers, terminal manufacturers and telecom operators can find their own advantages. Internet companies through a long time to form a lot of advantages, the first advantage is the advantage of the basic platform, the second advantage is that the above condensed a lot of users and traffic, the third advantage is a variety of applications.

Sun Pelin Sun Pelin, an international analyst at Analysys, advises that other Internet companies need to be sensible, particularly to consider whether a huge investment can get better returns. With the continuous thinning of hardware costs, the entire eco-chain will be forced to turn to application services. Focusing on deep cloud services can also ensure a lasting competitive edge.