Zhou Liqing: How to Flow to the search engine

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

I am currently working in the Huajun Software Park-Beijing editorial office, amateur hobby "churn churn" personal station, in fact, in the webmaster Circle I was a freshman, there is nothing to say the gimmick, nowhere without. into the webmaster circle for several years to do countless, is still in the promotion of only search engine encyclopedia (www.geiwosou.net). Because this time is working, can not delay too long, I simply according to my share of the topic of the outline to share some of the next personal "toss experience" and experience, with you progress.

Today's theme will not talk about the big words, only to say some small details, perhaps to everyone inspired, hope to help. If misled, please stamp positive.

Topic: "To search engine traffic +"

Now everyone's attention to search engines, the general is closely focused on the keyword rankings and natural search to bring the flow, but the search engine itself and the surrounding know very little.

An open-minded understanding of search engines and surrounding products

Said search engine, is stationmaster has to say Seo,seo really can bring huge flow, rely on SEO successful website also very many, cow person and successful experience also very many, I also in humbly study, here is avoided.

In addition to SEO, for search engines There are many other very able to take the flow of methods, we should also grasp.

For example, in the 7 most representative Chinese search engine: Baidu, Google is the first choice of SEO, Sogou, search, Youdao can be classified as Word-of-mouth marketing, community promotion of choice; Yahoo and Bing can only say "eat meat, discard the tasteless", simply throw, or only for special reference.

Of course, the above division is not absolute, according to my own understanding of the search engine industry, the 7 major search engine market share is probably as follows: Baidu ≈71%, Google ≈18%, Sogou ≈4%, search ≈3%, others are less than 1%. Baidu, Sogou, search the three major Chinese local search engines, have taken the search + Community model, and the foreign few are not.

Look at Baidu's "more", there are as many as nearly 60 of the surrounding products, culling, and finally can be used for my no outside: encyclopedia, know, stick, space, Hi, search hidden. There is also a relatively high level of application: news.

And then the Sogou, search and so on in accordance with this form of regular structured, and put into the favorites, easy to use later.

Second, to the search engine to traffic

Master the general situation of the search engine, the following start to say some practical methods. In my humble opinion, just for reference.

1, use the community to develop the process

Since the search engine has a community, there will be users and users to develop the process, of course, Wikipedia and know that there is a more special "content to develop" process, this process is the best dormant period webmaster, reasonable use, feedback will be rich.

For example, Baidu knows, we all know the traffic is very huge. But also allows the content outside the chain and reference outside the chain.

In the future search engine, the content community will be the most important information source of semantic search, especially to know and encyclopedia. It is also the most valuable place for Baidu to develop and develop such communities. Many users are accustomed to the term, can support the entire semantic search system.

So early in these search engines in their own community into the built-in ads, the value is incalculable.

For example myself: currently in Baidu know a level 7 ID, a level 6 ID, a level 3 ID, temporary ID do not know, with the note. 7 Level ID Answer 506, adoption rate 32%, 6 level ID answer 427, adoption rate 33%, can say these answer each is with ad purpose and link. But each answer is more careful in place, so the adoption rate is basically around 1/3.

But these are 09 years ago when the personal station accumulation, nearly a year also occasionally landed under the account, the energy is limited basically no longer to operate such a way. But so far, those who have been adopted by the response and the number of visitors to the ad, each day can still stabilize the total number of stations to bring about 2K of IP. At present, Baidu know very suitable for this kind of latent type of ad, above can be SB countless, idiot problem countless, just need to spend a few minutes, choose their own good classification, answer a few every day.

In addition, Tencent Search search is not very cool, the problem is always soon "be adopted" the answer, hot key words have to sighted the line. Do not know why to take such a quick presentation of the answer model, may be to prevent spam, but personal feelings (excluding spam) to stifle the enthusiasm of the user participation, users may have just found himself interested in the problem, open the discovery has been "answered." But ask can perfect the answer, also can comment on the question, than the other several do good thoughtful ... This may also have a meaning for the user to participate in the ad purpose.

I recently used the "Know" promotion: After the Spring Festival party, using Liu Qian Magic hotspot in Baidu, Sogou, search, Youdao search keywords to answer a few questions, Youdao and Sogou to the amount of my accident, more than Baidu several times, probably because Baidu know the problem is refreshed too fast, and the Youdao and Sogou user participation is not high, Lead to problems long time first show the effect.

As for Tianya question and answer, the reason of personal preference, not pay attention to, know friend can share under experience.

2, use encyclopedia to do brand display

Encyclopedia can be said in the content control is very strict, authoritative also very high, search users of nouns, people or brand understanding, basic from the encyclopedia category products. This kind of product is the user is very willing to trust and reference, so the reasonable skill of control encyclopedia for my use, also has a good effect.

For example: you want to add your company's information to the "Search engine marketing" or "SEM" entry, usually for the existing relatively perfect entry, again edit is more difficult to pass the audit. But it's easy to keep a few tips in mind:

A, grasp the propriety of implanted advertising

In the "Search Engine Marketing Trends" section, the market report data is an implanted advertising, which is a good reference, the same reason you can refer to this method in a valuable entry for the implantation of ads.

B, edit the entry to be creative

Editing an entry, with specific practicality or contribution, is most likely to be accepted. For example, this "search engine marketing" can try to insert the "famous Search engine Marketing Team Introduction" chapter, and then list a few well-known, incidentally joined their own.

Of course this is just an example, in many terms operability is still very strong.

C, modify the entry to change the reasons for the emphasis on changes and reasons for modification

If you want to make a direct change to your information, can you do it? Want to pass, the skill is to revise to be rigorous, the most important reason to change is persuasive, such as this can write: the term quoted data for 07-08 years, too old, updated for 2010 data ... Blah。

3, the use of space and search and hide to do the key words outside the chain

Above 2 methods, although can bring the flow and the chain, but do not support to add links to the keyword, so the SEO help is limited, the key word outside the chain with the forum signature chain A truth, so no longer elaborate.

To mention the search, or is worth taking advantage of, this is more meaningful than the fixed link space, as long as your site is attractive enough, the sharing function will let you outside the chain geometric growth. Network of similar online favorites are also more, most have share functions, can also try to use.

4. Search Engine News Source

News source is not only unique Baidu, several search engines have, so Baidu can still apply for other search engine news sources. The aim is one, to promote the brand.

Baidu News Source: http://news.baidu.com/newsop.html

Google News Sources:

Http://www.google.cn/support/news_pub/bin/request.py?contact_type=suggest_content

Search News Source: http://sobar.soso.com/tie/2662180.html

Youdao: http://tie.youdao.com/tl_7643790173910897293

Baidu, Search, Sogou, Youdao news sources are self-help application + manual audit, and several search engine thresholds are not different, but also improve the quality of the site and the content of the pass. It seems that there is an entrance to the Sogou, not found.

5, search engine URL navigation

Although the Web site navigation technology is very low-level, but 6 Chinese search engines, every family must be enough to explain his value. These web site traffic will not need to say, such as can be set up a collection, that is the cow x. Of course some may not be as independent as the Web site. As long as the site formal, user experience is good, to find their application included also possible.

Baidu: Http://www.hao123.com (August 2004 acquisition) http://site.baidu.com (stop updating)

Google: http://www.265.com (2007 acquisition) http://www.google.cn/daohang/(starting at the end of 09 jump to 265)

Yahoo: http://site.yahoo.com.cn/

Sogou: http://123.sogou.com/

Search: http://site.soso.com/

Youdao: http://www.youdao.com/daohang/

Third, the webmaster traffic +

I was in fact the 06 to have a personal domain name and site, the first domain name and space is very clever old K Yan Yan Network, there are two space last year to stop using, there is still a VPS in old K here.

09 very accidentally in Beijing, a webmaster meet old K, and later in many ways get old K's help, thank you very much.

Share some of the more specific details of what you've been doing in your "constant toss", telling everyone that this is the case, though:

1, 06 Sina Blog Day 6000IP volume

September 2005 on the line, Sina Blog opened a new era of portal blog, 2006 is the era of the portal blog, especially Sina's Celebrity blog, concerned about the Korean-Han blog must know something, that crazy simply indescribable.

and happened in 06 a month, very accidentally found a SINA blog message directly linked to the method, and can send countless links, because Sina Blog can anonymously reply, advertising is almost effortless.

That time every day at noon and afternoon after work, Sina Blog channel will be the first three screen of the link open more than half, as long as allow comments, all paste the form of a very BT URL link (as long as the review, there is no possibility to see), of course, the comment on the page will not be issued.

This BT ad method, often only blog administrator to see will deal with, bloggers basically posted blog on the Flash, will not delete.

So that time, I was basically in the Sina blog with the Administrator contest, and then I even based on the URL was deleted about the time, to find out what time they will check the comments, do they are not temper.

Only Sina why not filter domain name? can only say that the product was not perfect at that time, the loophole is probably 2 months after the patch, but still did not set the filter, just send multiple URLs, only the first 2 can produce link form.

Later feel the effect is bad, don't bother to hair, after 3 years of self exposure, when the administrator if found that I do, do not know if the city will hunt! I was just working in Taiyuan.

Say one more: That period of blog, and now Sina scarf situation is very similar, but the core of the scarf is to share, can say that the dissemination of information blog is far from comparable, and more open scarf. Suggest everyone go to open a scarf, make use of good really terrible.

2. Watercress Group

The group's traffic is amazing, and the weight is very high, before the site did not pay attention to watercress.

Once in Baidu search a word, found watercress probably in the top three, on point to see, see the word is relatively hot, want to send an ad, need to register, smoothly registered issued an ad on the flash, did not expect to find traffic is very considerable.

Then targeted to the watercress group to get a few vests, sent a few hot topics, in AD about one months after the period, Cnzz and Baidu Alliance tn=xxxxxx all statistics to the daily Watercress group has million of IP to quantity. Until later received a note in the Watercress message: your post was ...

Remember the highest one day to more than 39,000 IP, this number is impressive, because later when the application of Baidu to solve the document written over and over again.

Flow of course is very gratifying, but this lesson is also painful: My Baidu Alliance real name ID is sealed ... At that time unknown reasons, and later in the application to unlock the use of WWW.GEIWOSOU.COM/S?WD=TESTTEST&TN=GEIWOSOU_PG, such a link with the Union ID involved in violation, so in this reminder to do Baidu Alliance friends, although may not be intentional, But be sure to guard against violations.

3, NetEase youdao fast paste video link vulnerability

This is also a bug that is discovered by chance, probably the end of 09, at that time in the study of the way of the product, found the way to learn Baidu bar to insert video in the post, but did not learn in place, Baidu limit can only refer to a few major video portal link address, there is no limit, and immediately came to the inspiration.

Immediately flash a blank automatic play window swf file to the space, casually reply to a few posts, open the post can be set to play the Web site, the effect is very good, conversion rate of 100% ...

After the post feel too dangerous, wrote a blog "NetEase Youdao rapid exposure risk all users face risks" said this, write the blog immediately to the Youdao friends to see, let them hurriedly processing, and get their confirmation received the reply.

But the way people are too unambiguous, and so I take time to do a quick stick to see when the first page of the post, most open can play window ... Too sensitive, I hereby declare that I have only sent a few post tests.

4. Beast and Beast Door

This is closer, Beast beast door out, everywhere is the power generation donkey download address, especially Baidu know and stick in, everywhere is kneeling begging ... Of course, the sender of the address is also a lot of basic every paste back.

One time suddenly found that Baidu put about the beast of the bar and know the contents of all deleted, then go to Baidu Search Beast Beast, found a sogou answer the result in the second, point Open is a kneeling to find the address, immediately first posted 3 articles link, flash ... The flow was rushing for 2 days.

Later, the beast door attention and flow is too big, Baidu estimated envious, no longer deleted, but the brush Baidu ad too powerful, lazy to participate and.

In fact, a few of the small details of sharing, nothing special, is to tell you sometimes need to be careful, patience. Especially now in this Zooey have a photo, there are hot times, there is patience, follow the hot spots to go, do point flow is very easy. Interactive Encyclopedia is the most successful example of 09 years, but now a little low-key.

Iv. Promotion Resources +

Bundling and Plug-ins are an old topic, though now they have a lot of installed capacity, especially many are personal authors.

Due to the work in the Chinese army Software Park, contacted many clients of the author. They all have a lot of installed capacity, especially many are individual authors, but there is no use of the concept of the installed capacity to make money. So I am often asked to ask for resources in this area, but I do not have the habit of sharing this information. There is another reason not to share: this information is too easy to get.

Like the sky and Huajun, the software author's mailbox is mostly open, and there are links to the homepage, patience, to download the list of casual look can find a lot of software, there is no need to ask for help. In particular, Huajun Software Park, with CNZZ cooperation of a traffic statistics, the software day and the previous download statistics are public, understand the popularity of software is very convenient.

Today's sharing is over, thanks again.