Zhou Ning: Talking about the naming of local websites

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Often friends to ask how to give their own local site naming, recently carefully compiled the name of the local site, tabulation as follows. Incidentally talk about the advantages and disadvantages of all kinds of naming, summed up is everything is good and bad fortune lean, not generalize, as for the half fairy how to say, and this article has nothing to do.

I. Portal type

Even the entrepreneurial, people will never forget the "princely would better have a kind of", all things to the government on, not to mention the media, the name of the provinces and cities are named their own local website. The advantage of doing this is business talk, because the customer is confused, or even scared the crap out, so yes. The downside is what you do to hold up such a large sky? Do you have such a great blessing for the people?

This kind of naming method, especially the form of the government-style naming, can not apply for trademarks, but also easily angered the competent authorities, indeed some dangerous. And the operator-type, radio and television type of naming, often used to inquire about history, to investigate the source.

As for today this kind of website can do wind and wind, there are Hefei forum, Yantai Forum, Jiangsu Huaian Network is not bad.

Ii. Digital Type

Numbers have specific meaning: 365 = every day, suitable for Life portal use; 100= hundred, suitable for Life portal, service-oriented website use; 001 = First, suitable for portal use.

The number of this thing is good for a moral, no dangerous, if not with the city name combination of the rules of trademark law.

Case: Beihai 365, Shandong 001, etc.

Third, the public service type

From life services to start the site also has a number of, such as: Convenience network, the public network, help network. But love the city, see the city, 0 distance from television culture.

Convenience network has been with the repair of color TV, unlock linked together, the brand is easy to be looked down on, the public, help is neutral, the meaning of public welfare is heavier, in the commercial operation positioning is more difficult to say clearly. Love the city, see the city, 0 distance is more suitable for the positioning of the portal.

Case: Dahe Help NET, Huangshan Citizen Net, Changshu 0 distance, Fuzhou convenient network.

Iv. Cultural

Culture to elaborate, I highly recommend this type of naming, and private local site leader often in this category.

There are 4 major schools of culture:

1. Local names with personalities

The originator of the local Web site is the name of the West Shrine Hutong, and later the famous Changzhou-Lung lane is also followed. Precipitation of local culture lane, sinking deep, eat thoroughly, easy to arouse local netizens resonance. The general question of applying for a trademark is not big. The disadvantage is that it is not suitable for off-site expansion, even if the expansion needs to be localized and repackaged.

2. No limit on the naming of literature and art

Xiamen Small Fish NET, what do you mean by small fish? The name of the literary and artistic is no limit! Such naming, without the limitation of expansion, without the restriction of trademark, the only trouble is how to carry out the precipitation of culture.

The name of the fence is also very good, remember that when there was a TV series: "Fences, women and dogs", the moral of the fence is home, the main business of the fence from home began.

3. Local Nickname + Net

This is the half official half of the name of the way, not much talk.

4. Local dialect

Representative works: Nanchang Land treasure net, the meaning of the treasure is a know-it-all. 2012, the Land Treasure Network by the provincial Trade and Industry Bureau for the evaluation of Jiangxi Province famous trademarks.

This method is similar to the name of the individual place, and it is not limited in its expansion.

Five, functional type

This way more common in the local vertical web site, representative of Guangzhou Mom Network, Chongqing shopping spree, Tianjin Belle Bar, as well as a large number of real estate sites, such as Hefei Real estate Information network, Xiamen Real Estate Joint Network, Fuk Room network. (Wen/Ningjie network zhouning)