Zhou Sai: The seven major points of attention in the question and answer marketing

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Question and answer marketing at present in the marketing practices are also widely concerned and attention. Mainly because he uses the advantage of his third platform, can well meet the user experience, through the situation of the question and answer to the user most concerned and the most concerned about the objective appearance, so as to achieve the purpose and effect of marketing.

Since question-and-answer marketing can bring such an effect, then how do we do the question and answer marketing? What are some of the issues we need to be aware of when we do question and answer marketing? In response to these questions, weeks to talk about some of their feelings and experiences:

One: Screening quality quiz Platform

Since to start to do a question and answer marketing then to select a number of high-quality, the vast number of Internet users recognized the high weight quiz platform, I recommend the following: Baidu know, search search questions, Yahoo knowledge Hall, Sina love to ask, Tianya question and answer.

In these platforms to carry out the question and answer marketing is enough, because other questions and answers platform will be reproduced in the way to disseminate and copy your problems, and these questions and answers platform is the weight and the user approval degree is high.

Second: From the user point of view to think

Do a question and answer marketing if you can't think about editing a few questions from the user's point of view, it ends up being a failure. For example, you are doing Java training in Zhengzhou, you want to do through the question and answer marketing to do promotion and publicity, if you edit the question is: Zhengzhou Xxjava training institutions how? As well: Zhengzhou Java training institutions which is good? Because the former rarely have users to search, unless it is your visibility has been up, Otherwise it would be futile. The latter is not the same, is to stand in the user's point of view to consider the problem, then ultimately bring the effect is not the same.

Third: Raise the question of pertinence

Ask questions without generalities, and ask questions with pertinence. Before you ask a question, think about what the problem is. What kind of results do you want to achieve? Think of all these questions.

Four: According to the user's search habits to optimize the problem

This is important because, according to the relevant data analysis, the user's search for information on the Internet has changed from the original 2-3 words to the phrase form, because the results are more detailed and accurate. So we should also consider how to get closer to the user's tone when editing the problem, so as to ensure that your problem can be displayed in high frequency.

Five: Different roles ask themselves

This is a crucial part of the question-and-answer campaign, because if you don't answer your questions in a timely manner, your competitors won't be able to answer them first. So you have to be in the first time, with different roles and tone to answer your questions, and then in the first time to adopt. In order to control the initiative in their own hands.

VI: Question ANSWER keyword strategy

Ask questions like SEO rankings, search engines also follow the keyword to determine the subject of your problem, when users search the trigger keyword when your problem can be displayed. The key words not only should appear in the question title reasonably, but also should appear in the question answer appropriately. You can also understand the keyword density.

Seven: timely monitoring of problems

When you edit, submit, answer, adopt, or regularly timely test your questions and answers, to see if it is still, to see how many people top, to see your question and answer rankings and the status of the reprint and the number of attention. Only through detection analysis can we find a better method.

Question-and-answer marketing in addition to the above seven main points of attention, there are many, space is limited I will not be here one by one, we can get more experience in the practical operation. Original: http://www.huaxia-seo.com reprint please indicate the source