Zhou: seoer professional standards in detail

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Welcome everyone to push an interview festival, on the last issue we invited Han Feng teachers to share group purchase station product selection and audit knowledge, this issue 39 invitation Zhou chat about SEO topic, I am today's host Su Xiaoyan.

Moderator-Su Xiaoyan: Mr. Zhou, welcome!

Guest-Zhou: Hello everyone, I am Zhou, today is very happy to be able to receive a push an interview!

Moderator-Su Xiaoyan: First want to ask the teacher weeks, generally from what aspects to evaluate someone SEO professional ability strong and weak?

Guest-Zhou: I think a person's professional ability, must be from the details, the implementation of the case of the norms and effects to look!

Moderator-Su Xiaoyan: Details?

Guests-Zhou: for example, the most basic title, keywords, description of the settings, the construction of the chain of skills, friends of the chain of skills, these most basic operating procedures!

Moderator-Su Xiaoyan: These are basic operations!

Guest-Zhou: Yes, I think a successful seoer first to make the details in place, this is the most basic. Success is starting from the details, SEO is the same!

Moderator-Su Xiaoyan: Now the SEO industry has no standard, also can not simply to comment on good and bad Ah!

Guest-Zhou: Yes! When we do management, we also mention the problem of seoer technology. Often we can only say that this person is not professional enough, because everyone operates a different SEO project, and some in a single aspect do very well, and some comprehensive do a good job!

Moderator-Su Xiaoyan: It is also from the details of the assessment of this person is not a professional?

Zhou: Yes, I am interviewing a person, often not to ask for those successful cases, but to ask a tents comparison of the basic methods of operation.

Moderator-Su Xiaoyan: What are the usual methods of operation?

Guests-Zhou: such as a home page, we do a few keywords better, the site friend chain to SEO what help, do friends chain we should pay attention to those, and search engine like what kind of page, H1 H2 tag in the role of SEO? If you ask a little deeper, you will also ask participle, Nofollow label usage, 301 redirect operation and weight transfer ah, and so on.

Moderator-Su Xiaoyan: What kind of knowledge is a qualified seoer?

Guest-Zhou: If an interviewer can be very clear to answer my questions above, I will give him 70 points, a seoer can be commonly used in the label function, SEO ranking principle to understand, know what is conducive to ranking, then this is a qualified seoer.

Moderator-Su Xiaoyan: I see. Mr. Zhou, you just mentioned the operation process problem, what is this process?

Guest-Zhou: When a project to your hands, you will start from those aspects to implement, simply say my process:

1: The popularity of the analysis keywords, competition degree;

2: Analysis of the home page structure, tag code, to see if it can meet our needs;

3: Set the website title, keyword, description, layout keyword density, etc.

4: Make daily work plan, allocate corresponding resources.

Then the installation plan is implemented.

Moderator-Su Xiaoyan: Is every project implemented this way? For example, some of the machinery, some printing, some gifts, such as Web sites.

Guest-Zhou: If it is to do a simple homepage keyword ranking, the above process is enough! I think the high level of seoer is able to make the details perfect, and then use their accumulated experience, contacts, their long-term resources, very easy to complete the project!

Moderator-Su Xiaoyan: So still have to do the details, but now a lot of seoer is a post irrigation, seoer the way out where?

Guest-Zhou: Operating an independent website, such as a portal. I have always felt that if you can put an industry to do a good job, is a better development direction! I think the current SEO market is more confusing, in the next few years SEO must be standardized, seoer can consider doing product network marketing, so more stable! In fact, I always feel that internet companies do SEO products, To ensure a year's ranking, this comparison is not reliable, there are many uncertain factors!

Moderator-Su Xiaoyan: Yes, the more pressure the list, the more pressure will feel. You just mentioned the product of network marketing, is the integration of entities to integrate marketing?

Guest-Zhou: Yes. and the operation!

Host-Su Xiaoyan: Operating an industry portal, empty gloves White Wolf is not realistic!

Guest-Zhou: In fact, not many friends think so difficult, if a person in the Internet, especially in the network marketing this one stay for 2-3 years, the operation of a portal site is not difficult, effective use of their own hands of resources, or relatively simple! Just doing well is certainly not simple, it takes a lot of energy and time!

Host-Su Xiaoyan: That General seoer, in addition to through the Enterprise SEO list to make money, can also be derived from those aspects?

Guests-Zhou: First of all, you can consider the establishment of their own stations, do a slightly more popular keyword ranking, the site can be rented after a good ranking, and then you can consider and customer cooperation, and jointly do network marketing, customer supply, we do network sales. Above two points, I think is relatively good, own control is better.

Moderator-Su Xiaoyan: What is the first way to rent? advertising, or the entire site, in what way to rent?

Guests-Zhou: You can rent the whole station, or advertising can be.

Moderator-Su Xiaoyan: How to solve the second method of initial investment?

Guest-Zhou: In fact, the second and first, early investment is the domain name and space. I believe that we do SEO friends still have a lot of resources! As for this investment, I feel that I or the customer is willing, which way is no problem, the important thing is to have control.

Moderator-Su Xiaoyan: control refers to the domain name, space ownership in their own hands?

Guest-Zhou: Yes.

Moderator-Su Xiaoyan: As for the product, the early days can be from their own circle of friends, right?

Guest-Zhou: Yes, you can find it in a customer or a circle of friends. In fact, the above two ways, customers are very easy to accept. We do network marketing is to make money for customers, someone to help themselves to make money, who do not want to ah!

Moderator-Su Xiaoyan: The way to make money, such as implementation, implementation capacity and details grasp.

Guest-Zhou: Details and executive power, in fact, in any industry is the weight of this, I believe that as long as the two points to do a good job, it is difficult to succeed.

Host-Su Xiaoyan: Have the project will pull to talk about price, or take SEO as an example, SEO will also involve the quotation of the question, you in the process of quoting, consider factors have those?

Guests-Zhou: The first 1th is the keyword competition, then the customer's website is suitable to do SEO, and then I will consider the use of the site life, as well as the site included pages and content is more and better!

Moderator-Su Xiaoyan: From what aspects to determine a key word competition?

Guests-Zhou: The number and scale of the first 10 pages of a domain name, and then the number of related pages, and then a little bit of query related keywords before the three-page SEO implementation, the quality of the site!

Moderator-Su Xiaoyan: Now the Enterprise Station optimization is to provide one or more key word rankings, do you think there is a future development? Can bring tangible benefits to the enterprise?

Guest-Zhou: I think the enterprise do network marketing simple to do one or a few keywords, the development of their affirmation is far from enough, of course, if they do the keyword is the user search more, the demand is relatively large, or can give them a certain amount of sales! But in the long run, simple home page ranking is certainly not enough , I have a lot of customers just start to do the first page of a few keyword rankings, after a period of time, they still choose to do SEM, the overall site optimization to do more of the long tail key word rankings, and consider doing other network marketing channels.

Moderator-Su Xiaoyan: Can we simply talk about other marketing channels, which are more suitable for SME stations?

Guests-Zhou: such as the industry's blog marketing, forum marketing, video marketing, as well as b2b,b2c a large number of information pages, these will be quite good. If you want to better, you can consider doing some Baidu promotion, but the premise of the budget is enough!

Moderator-Su Xiaoyan: OK. This is the end of my question, the following is a netizen to ask questions.

The netizen asks a question: Teacher Zhou, now free outside chain all useless, your project outside chain form is what?

Guest-Zhou: At present, we use more of the blog, forum and some business-to-business, the Web site of the link, the above points are free links. Then is the friend chain, friend chain is very important to the outside chain of the website, it belongs to the high quality outside the chain. In addition, we will use their own years of resources to take the project!

The netizen asks a question: Teacher Zhou, enterprise website just started content with collect, have influence to rank?

Guest-Zhou: I do not object to collection, but the acquisition of a site for the long-term development, is certainly not good, not recommended for a long time!

User questions: Teacher Zhou, talk about station group and sprocket and the relationship between domestic demand.

Guest-Zhou: Station group believe that a lot of friends know its interests, station group in the end of last month, Baidu is still more effective, but was obliterated at the end of the month. Station group belongs to a kind of shortcut, certainly will not develop for a long time. Station Group is a sub-page of the wheel chain, using a large number of sub-page links to get rankings, we all know, it is only belong to us to do in the chain of some of the methods, but it is more domain name! First-level domain name between the wheel chain I think it is more useful, but must grasp the good degree.

User question: Excuse me, if in the prophase of the Site keyword layout on the problem, in the middle of the site operation to modify, the development of the site will not affect the larger? In this case, what method should be used to modify the site?

Guest-Zhou: keyword layout I evaluate it is accounted for 15% of SEO! Especially in the site title, keyword, and the description of the settings is very important! If a site medium sense density is too small, can be considered to increase the density, as long as it is not too high, I suggest that is about 4% better! But personally feel the keyword density, still want to see that industry field! Add, keyword density, must use fixed text also make up, do not use news headlines, fixed text is long-term stable text, so as to ensure that the keyword density stability in a point, will not because of the title of the article and affect this "basis"!

Keyword density also depends on the industry field, this I have experience, and some industry density to a certain extent will be punished, but some industry density can be relatively high, but also will not have any problems, but the individual think the keyword accumulation, not reliable, does not support long-term development!

User questions: Excuse me, give the customer to do a few keyword rankings and do traffic site practices What is the difference? Some of my stations, I used the CSS style is very similar, and the layout is a bit close, so will not affect the optimization rankings?

Guest-Zhou: To do keyword ranking we are to enhance the internal and external quality of the site, good keyword ranking on the flow must certainly help, it is the quality of accurate flow is relatively high. Then do the flow station, the adoption of the promotion channel is sure and SEO is very different, we will choose a more densely populated places to promote to attract. 2nd, CSS style, I think in the future, the site front page must be div the world!

This interview is all over, thank Zhou teachers to share their experience, but also thank you for your participation, thanks to the help of the universal relay, thank Yun later help sorting, interview suggestions or seek cooperation, contact qq:742928147, want to participate in interviews, please add interview 4 group 116283378. Chen Zhongping Network Promotion Consulting Blog www.czp168.cn Weishi County Fellow QQ group 89427771