Zhou: Startups need to turn innovation into their own culture

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Zhou believes it is harder to make angel investors in China than in the US. The U.S. angel investor standard for so many years is still 100,000 U.S. dollars, this is China 10 years ago standard, and now in China to invest a start-up project is not 1 million dollars difficult to start, especially internet companies. The reason is that it is difficult for small companies to hire people, large companies to the point of stock to the small company's team acquired. Second, Chinese Internet users have been controlled, "even I have been beaten badly, not to mention these entrepreneurs." "

Zhou on December 1, sponsored by the "pioneering state" magazine, the 2010 Annual Venture state conference to express the above views, the theme of the meeting is "2010: Innovation + Growth", and "entrepreneurial State 100" annual awards ceremony. It is worth mentioning that, Zhou is 2009 years of entrepreneurial State selection of the annual entrepreneurial figures.

In Zhou eyes, small companies by copying no way out, will certainly drown in the midst of numerous clones, if you dare to copy the business model of large companies, no money, no one, three no business resources, if not unconventional, different, you plagiarize big company meaningless. So as a new start-up company, we must turn innovation into your culture, endure the temptation of plagiarism, do micro-innovation.

What is micro-innovation? The definition of Zhou is: one, avenue to Jane. Today is a consumer-driven world, not how many functions, how many wonderful technology, just to see what can create value for users, can be used. How to make the product simpler is also an innovation. Second, focus. There are many successful things are not very balanced, are a little touched the user's heart, but the other is very rough, we think this thing is very good, then quickly increase investment, and then the pursuit of success. Third, do not do platform. Platform people, often very experienced people, some entrepreneurs have no experience but easy to focus on, some experienced people are most likely to make such a mistake, often from the industrial macro point of view, such as talking about the future trend of 3G. In fact, users do not care about industry integration, users only ask what the use of products can be.

Zhou also stressed that the first step for the entrepreneur is very important, and the first step from the user: To solve a user problem, or make users feel good, either feel very happy, or very cheap, in short, solve a huge problem. A user experience upgrade can tilt the big market, all successful companies are from a small point of entry. This point can also be understood to be micro-innovation.

So, the company is small, the structure is flat, everyone should treat themselves as Customer Service Manager, product Manager to listen to the voice of users, forming a UV and internal, bottom-up approach. "I'm the 360 biggest product manager," Zhou said. "

Yesterday, Qihoo 360 released a new anti-virus software products, still insist free. This is Qihoo 360 and Tencent QQ after the first launch of the new product. According to the introduction, the new product created antivirus four-engine mode. Qihoo 360, chairman of the Zhou said, will not be due to 3Q war to give up privacy protection of product development. Qihoo recently also changed the logo, Zhou said, "The original logo is too angular, the new change after the logo will be more moderate." And will not only consider the interests of users, but also consider the feelings of other companies. "